WordPress Plugin Active Campaign Event Trackin

WordPress Plugin Active Campaign Event Trackin

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing information captured from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that individuals believe it’s been written manually. We have actually even received a great deal of praise from people who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the 2nd time around just send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (WordPress Plugin Active Campaign Event Trackin). If somebody opens your e-mail however does not click through to your offer it means that they were interested by your subject line, however the offer wasn’t quite right for them.

WordPress Plugin Active Campaign Event Trackin

Among our most responded-to email projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar but does not register for an account (WordPress Plugin Active Campaign Event Trackin). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move customers between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

WordPress Plugin Active Campaign Event Trackin

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better results from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our customer success team requirement to consider.

WordPress Plugin Active Campaign Event Trackin

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to complete a brief quiz that tells us more about them and how they fix issues (WordPress Plugin Active Campaign Event Trackin).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise gives us a lot of insightful information about prospects. For example, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

WordPress Plugin Active Campaign Event Trackin

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only consider the very best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that required a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting a billing to be paid (WordPress Plugin Active Campaign Event Trackin). Not just was it just as reliable as me emailing them, it indicated I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unrestricted emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially glance.

WordPress Plugin Active Campaign Event Trackin

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its strategies depending upon the number of customers you’re seeking to reach. Plans start at $9 monthly for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that adds a number of functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Screen, which uses both basic strategies with limited e-mails, and more costly limitless strategies. WordPress Plugin Active Campaign Event Trackin.

WordPress Plugin Active Campaign Event Trackin

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get started, all you require is your company name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other features that you may not prepare to utilize, but appear on the dashboard anyway if you’re using the totally free trial. WordPress Plugin Active Campaign Event Trackin. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

WordPress Plugin Active Campaign Event Trackin

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. WordPress Plugin Active Campaign Event Trackin.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I checked out including email, name, and birthday. It recognized email, however not the other two, but I was able to easily produce custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic design template initially.

WordPress Plugin Active Campaign Event Trackin

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly easier because you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

WordPress Plugin Active Campaign Event Trackin

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform resembles picking a partner – WordPress Plugin Active Campaign Event Trackin. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

WordPress Plugin Active Campaign Event Trackin

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent option.

WordPress Plugin Active Campaign Event Trackin

I generally do not think prices needs to be a significant consider choosing the best email marketing platform for your business. Having the ideal functions for your marketing method will eventually offset whatever cost distinctions you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

WordPress Plugin Active Campaign Event Trackin

WordPress Plugin Active Campaign Event Trackin

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data captured from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I presume the reason is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals think it’s been written by hand. We have actually even gotten a lot of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (WordPress Plugin Active Campaign Event Trackin). If somebody opens your email however does not click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t rather right for them.

WordPress Plugin Active Campaign Event Trackin

Among our most responded-to e-mail projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (WordPress Plugin Active Campaign Event Trackin). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

While it’s implied to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to immediately move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

WordPress Plugin Active Campaign Event Trackin

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve arise from their lead capture forms. This automation sequence takes some stress off of our support team, as it means that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success group need to think of.

WordPress Plugin Active Campaign Event Trackin

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new worker joins Endeavor Harbour, an automated email series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our website to finish a brief quiz that informs us more about them and how they solve issues (WordPress Plugin Active Campaign Event Trackin).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise offers us a great deal of informative details about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

WordPress Plugin Active Campaign Event Trackin

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were always a few that required a push or more.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (WordPress Plugin Active Campaign Event Trackin). Not just was it simply as efficient as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I completely suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glance.

WordPress Plugin Active Campaign Event Trackin

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, however not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of customers you’re looking to reach. Plans start at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes numerous features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Screen, which provides both fundamental plans with minimal emails, and more pricey unlimited strategies. WordPress Plugin Active Campaign Event Trackin.

WordPress Plugin Active Campaign Event Trackin

ActiveCampaign provides a 14-day free trial that does not require a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, but show up on the dashboard anyway if you’re using the totally free trial. WordPress Plugin Active Campaign Event Trackin. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

WordPress Plugin Active Campaign Event Trackin

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. WordPress Plugin Active Campaign Event Trackin.

Before you include any contacts, however, you need to develop a list, just like with Campaign Monitor. When you create a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried out including e-mail, name, and birthday. It acknowledged email, however not the other two, however I was able to quickly create customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a standard template first.

WordPress Plugin Active Campaign Event Trackin

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is slightly simpler because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

WordPress Plugin Active Campaign Event Trackin

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – WordPress Plugin Active Campaign Event Trackin. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Wordpress Plugin Active Campaign Event TrackinWordPress Plugin Active Campaign Event Trackin

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually already discussed.

WordPress Plugin Active Campaign Event Trackin

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be an excellent choice.

WordPress Plugin Active Campaign Event Trackin

I typically don’t think rates should be a major factor in choosing the right email marketing platform for your organisation. Having the ideal features for your marketing technique will ultimately offset whatever rate differences you discover. However, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.