Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing data caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the factor is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written by hand. We’ve even gotten a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the 2nd time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Warranty Customer Service Email Marketing Active Campaign). If somebody opens your e-mail however doesn’t click through to your deal it means that they were intrigued by your subject line, but the deal wasn’t quite right for them.

Warranty Customer Service Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Warranty Customer Service Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly since …’.

When we first started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation series to immediately move customers in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Warranty Customer Service Email Marketing Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better results from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success group need to think about.

Warranty Customer Service Email Marketing Active Campaign

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to finish a brief test that informs us more about them and how they resolve issues (Warranty Customer Service Email Marketing Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a lot of insightful details about prospects. For example, among our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we only consider the extremely finest applicants to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Warranty Customer Service Email Marketing Active Campaign). Not only was it simply as efficient as me emailing them, it indicated I could stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glimpse.

Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending upon the number of customers you’re seeking to reach. Strategies start at $9 per month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus strategy that adds several functions including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Display, which offers both standard plans with restricted e-mails, and more costly limitless plans. Warranty Customer Service Email Marketing Active Campaign.

Warranty Customer Service Email Marketing Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise uses CRM and other features that you might not prepare to utilize, however appear on the control panel anyhow if you’re using the complimentary trial. Warranty Customer Service Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Warranty Customer Service Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Warranty Customer Service Email Marketing Active Campaign.

Before you include any contacts, though, you need to produce a list, much like with Campaign Screen. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried adding email, name, and birthday. It recognized email, but not the other two, however I was able to easily produce custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template first.

Warranty Customer Service Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is a little easier in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Warranty Customer Service Email Marketing Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Warranty Customer Service Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Warranty Customer Service Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform simply because it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a good choice.

Warranty Customer Service Email Marketing Active Campaign

I generally don’t think rates needs to be a major aspect in choosing the best email marketing platform for your service. Having the best functions for your marketing strategy will eventually make up for whatever rate distinctions you find. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data captured from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this permits you to personalise the content in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the reason is since it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that people think it’s been written by hand. We’ve even gotten a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around only send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Warranty Customer Service Email Marketing Active Campaign). If somebody opens your email however doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the offer wasn’t quite right for them.

Warranty Customer Service Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who goes to a Leadformly webinar but does not register for an account (Warranty Customer Service Email Marketing Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to immediately move customers in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Warranty Customer Service Email Marketing Active Campaign

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our consumer success team need to consider.

Warranty Customer Service Email Marketing Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our site to complete a brief quiz that tells us more about them and how they resolve issues (Warranty Customer Service Email Marketing Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the right fit. It also provides us a lot of insightful details about prospects. For example, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible prospects, and guarantees that we just consider the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person asking for a billing to be paid (Warranty Customer Service Email Marketing Active Campaign). Not only was it just as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I totally recommend on a daily basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including limitless emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially look.

Warranty Customer Service Email Marketing Active Campaign

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its plans depending on the variety of customers you’re wanting to reach. Strategies start at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include limitless e-mails, unlike Campaign Monitor, which provides both basic plans with restricted emails, and more expensive unrestricted strategies. Warranty Customer Service Email Marketing Active Campaign.

Warranty Customer Service Email Marketing Active Campaign

ActiveCampaign offers a 14-day free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s tough to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however appear on the control panel anyway if you’re using the free trial. Warranty Customer Service Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Warranty Customer Service Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Warranty Customer Service Email Marketing Active Campaign.

Before you add any contacts, though, you have to create a list, just like with Campaign Display. When you produce a list, you need to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to easily create custom-made fields. You can also tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template initially.

Warranty Customer Service Email Marketing Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat much easier in that you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Warranty Customer Service Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform resembles picking a partner – Warranty Customer Service Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Warranty Customer Service  Email Marketing Active CampaignWarranty Customer Service Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Warranty Customer Service Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent option.

Warranty Customer Service Email Marketing Active Campaign

I typically don’t believe rates ought to be a major consider deciding the ideal email marketing platform for your business. Having the ideal features for your marketing strategy will ultimately offset whatever price distinctions you discover. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.