Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing data caught from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the factor is because it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people suspect it’s been written by hand. We’ve even gotten a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Voucher Code Printables 10 Off Active Campaign). If someone opens your e-mail but does not click through to your offer it implies that they were interested by your subject line, but the offer wasn’t quite right for them.

Voucher Code Printables 10 Off Active Campaign

Among our most responded-to email projects is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Voucher Code Printables 10 Off Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Voucher Code Printables 10 Off Active Campaign

I have to admit, gathering NPS scores in ActiveCampaign is not simple. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve results from their lead capture forms. This automation series takes some strain off of our support group, as it means that we can answer questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success team requirement to think of.

Voucher Code Printables 10 Off Active Campaign

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Endeavor Harbour, an automatic email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, using marketing automation to enhance our new staff member onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our website to complete a short quiz that tells us more about them and how they fix issues (Voucher Code Printables 10 Off Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It also provides us a great deal of insightful details about prospects. For instance, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert instead of a person asking for an invoice to be paid (Voucher Code Printables 10 Off Active Campaign). Not only was it just as effective as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I totally advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in initially look.

Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re wanting to reach. Plans start at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that adds several features consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unlimited e-mails, unlike Campaign Display, which provides both basic strategies with restricted emails, and more pricey unrestricted plans. Voucher Code Printables 10 Off Active Campaign.

Voucher Code Printables 10 Off Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To get going, all you require is your business name and e-mail address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also offers CRM and other functions that you might not plan to use, however show up on the control panel anyhow if you’re using the complimentary trial. Voucher Code Printables 10 Off Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Voucher Code Printables 10 Off Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Monitor, which has no third party integration. Voucher Code Printables 10 Off Active Campaign.

Prior to you add any contacts, though, you need to create a list, similar to with Campaign Screen. When you develop a list, you need to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard template initially.

Voucher Code Printables 10 Off Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is a little easier because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Voucher Code Printables 10 Off Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Voucher Code Printables 10 Off Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve currently discussed.

Voucher Code Printables 10 Off Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber may be a great option.

Voucher Code Printables 10 Off Active Campaign

I typically do not think rates needs to be a major consider choosing the right email marketing platform for your organisation. Having the best functions for your marketing technique will ultimately make up for whatever rate distinctions you find. However, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that people presume it’s been written by hand. We’ve even received a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Voucher Code Printables 10 Off Active Campaign). If somebody opens your email but doesn’t click through to your deal it means that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Voucher Code Printables 10 Off Active Campaign

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Voucher Code Printables 10 Off Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move customers between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Voucher Code Printables 10 Off Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture types. This automation series takes some pressure off of our support group, as it means that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our consumer success group requirement to think about.

Voucher Code Printables 10 Off Active Campaign

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our site to finish a short test that tells us more about them and how they solve issues (Voucher Code Printables 10 Off Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise offers us a great deal of informative details about candidates. For instance, among our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing after up invoices. While the majority of our customers paid their invoices on time, there were always a few that required a push or more.

By sending out the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person asking for an invoice to be paid (Voucher Code Printables 10 Off Active Campaign). Not just was it just as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in initially look.

Voucher Code Printables 10 Off Active Campaign

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the finest e-mail marketing experience seek to our Editors’ Option picks in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Screen, which uses both standard strategies with minimal emails, and more expensive unlimited plans. Voucher Code Printables 10 Off Active Campaign.

Voucher Code Printables 10 Off Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s tough to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you may not plan to utilize, however appear on the control panel anyway if you’re using the complimentary trial. Voucher Code Printables 10 Off Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Voucher Code Printables 10 Off Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Voucher Code Printables 10 Off Active Campaign.

Prior to you include any contacts, however, you have to develop a list, similar to with Campaign Monitor. When you produce a list, you require to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to quickly develop custom fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental design template initially.

Voucher Code Printables 10 Off Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, but their email editing experience is a little simpler because you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Voucher Code Printables 10 Off Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a partner – Voucher Code Printables 10 Off Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Voucher Code Printables 10 Off Active CampaignVoucher Code Printables 10 Off Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Voucher Code Printables 10 Off Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be a good choice.

Voucher Code Printables 10 Off Active Campaign

I typically don’t think prices needs to be a major factor in deciding the right e-mail marketing platform for your business. Having the right functions for your marketing strategy will ultimately offset whatever rate differences you discover. However, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.