Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing Active Campaign For Sale With Price

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is utilizing data captured from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the factor is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people suspect it’s been composed manually. We’ve even gotten a great deal of praise from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails two times, but the 2nd time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Used Email Marketing Active Campaign For Sale With Price). If somebody opens your email but does not click through to your offer it suggests that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Used Email Marketing Active Campaign For Sale With Price

One of our most responded-to e-mail projects is a basic email that we send out to everybody who attends a Leadformly webinar but does not sign up for an account (Used Email Marketing Active Campaign For Sale With Price). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly because …’.

When we initially began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

While it’s indicated to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move customers in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Used Email Marketing Active Campaign For Sale With Price

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture forms. This automation series takes some pressure off of our assistance team, as it suggests that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple but is one less thing that our client success team need to consider.

Used Email Marketing Active Campaign For Sale With Price

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that get a task from our site to finish a brief quiz that tells us more about them and how they resolve problems (Used Email Marketing Active Campaign For Sale With Price).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It also gives us a lot of informative details about prospects. For example, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we just think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our clients paid their billings on time, there were constantly a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Used Email Marketing Active Campaign For Sale With Price). Not only was it just as efficient as me emailing them, it implied I could stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in at first glance.

Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending on the number of customers you’re looking to reach. Strategies begin at $9 per month for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include endless e-mails, unlike Campaign Monitor, which uses both standard strategies with restricted e-mails, and more expensive limitless plans. Used Email Marketing Active Campaign For Sale With Price.

Used Email Marketing Active Campaign For Sale With Price

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get started, all you need is your company name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you might not plan to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Used Email Marketing Active Campaign For Sale With Price. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Used Email Marketing Active Campaign For Sale With Price

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party integration. Used Email Marketing Active Campaign For Sale With Price.

Prior to you add any contacts, however, you have to produce a list, just like with Campaign Screen. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried out including e-mail, name, and birthday. It recognized email, but not the other 2, however I had the ability to easily develop customized fields. You can also tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a standard design template initially.

Used Email Marketing Active Campaign For Sale With Price

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is slightly simpler in that you can create inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Used Email Marketing Active Campaign For Sale With Price

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a spouse – Used Email Marketing Active Campaign For Sale With Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Used Email Marketing Active Campaign For Sale With Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber might be a good choice.

Used Email Marketing Active Campaign For Sale With Price

I generally do not believe prices needs to be a significant consider choosing the best e-mail marketing platform for your service. Having the ideal features for your marketing method will eventually offset whatever rate differences you discover. However, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing Active Campaign For Sale With Price

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data captured from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this permits you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the factor is due to the fact that it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals think it’s been written by hand. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Used Email Marketing Active Campaign For Sale With Price). If someone opens your e-mail but does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t quite best for them.

Used Email Marketing Active Campaign For Sale With Price

One of our most responded-to email campaigns is a basic email that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (Used Email Marketing Active Campaign For Sale With Price). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly because …’.

When we initially began investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move clients between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Used Email Marketing Active Campaign For Sale With Price

I need to confess, collecting NPS ratings in ActiveCampaign is not easy. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture types. This automation sequence takes some stress off of our assistance team, as it means that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s simple but is one less thing that our client success team requirement to think of.

Used Email Marketing Active Campaign For Sale With Price

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to enhance our new worker onboarding has made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a task from our site to finish a short quiz that tells us more about them and how they solve problems (Used Email Marketing Active Campaign For Sale With Price).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a great deal of insightful information about prospects. For example, among our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and guarantees that we only think about the very best candidates to come in for an interview. I used to dislike going after up billings. While most of our clients paid their invoices on time, there were constantly a couple of that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting a billing to be paid (Used Email Marketing Active Campaign For Sale With Price). Not just was it just as effective as me emailing them, it implied I could stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I completely suggest daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in at very first look.

Used Email Marketing Active Campaign For Sale With Price

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help via live chat, however not by phone. It’s comparable to Campaign Display in numerous ways, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The business arranges its plans depending upon the number of subscribers you’re wanting to reach. Plans start at $9 per month for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus plan that includes numerous functions consisting of client relationship management (CRM), a customized domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which offers both standard strategies with restricted emails, and more costly endless plans. Used Email Marketing Active Campaign For Sale With Price.

Used Email Marketing Active Campaign For Sale With Price

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but reveal up on the dashboard anyhow if you’re using the complimentary trial. Used Email Marketing Active Campaign For Sale With Price. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Used Email Marketing Active Campaign For Sale With Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and many more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Used Email Marketing Active Campaign For Sale With Price.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Monitor. When you produce a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I attempted out adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to quickly develop customized fields. You can likewise tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, offered you make a standard design template initially.

Used Email Marketing Active Campaign For Sale With Price

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little simpler because you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Used Email Marketing Active Campaign For Sale With Price

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like selecting a partner – Used Email Marketing Active Campaign For Sale With Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Used Email Marketing  Active Campaign For Sale With PriceUsed Email Marketing Active Campaign For Sale With Price

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Used Email Marketing Active Campaign For Sale With Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 subscribers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be an excellent choice.

Used Email Marketing Active Campaign For Sale With Price

I usually don’t think pricing needs to be a major factor in deciding the ideal email marketing platform for your business. Having the ideal functions for your marketing strategy will eventually make up for whatever rate differences you discover. But, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.