Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign Email Marketing For Sale With Price

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to customise the content in your email projects using rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the factor is since it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that individuals presume it’s been composed by hand. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Used Active Campaign Email Marketing For Sale With Price). If someone opens your e-mail but doesn’t click through to your offer it suggests that they were fascinated by your subject line, however the deal wasn’t rather right for them.

Used Active Campaign Email Marketing For Sale With Price

One of our most responded-to email projects is an easy e-mail that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Used Active Campaign Email Marketing For Sale With Price). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Used Active Campaign Email Marketing For Sale With Price

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our support team, as it implies that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s simple but is one less thing that our customer success group need to consider.

Used Active Campaign Email Marketing For Sale With Price

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member signs up with Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and goals.

While non-traditional, using marketing automation to enhance our new employee onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our website to complete a brief test that tells us more about them and how they fix issues (Used Active Campaign Email Marketing For Sale With Price).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative info about prospects. For example, one of our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we just think about the absolute best candidates to come in for an interview. I used to hate going after up billings. While the majority of our clients paid their billings on time, there were constantly a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (Used Active Campaign Email Marketing For Sale With Price). Not only was it simply as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning look.

Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience look to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its plans depending upon the variety of customers you’re looking to reach. Strategies start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes numerous functions including customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which uses both basic plans with limited emails, and more pricey unlimited plans. Used Active Campaign Email Marketing For Sale With Price.

Used Active Campaign Email Marketing For Sale With Price

ActiveCampaign provides a 14-day free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other features that you may not plan to use, however appear on the control panel anyhow if you’re using the totally free trial. Used Active Campaign Email Marketing For Sale With Price. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Used Active Campaign Email Marketing For Sale With Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Used Active Campaign Email Marketing For Sale With Price.

Prior to you include any contacts, though, you need to produce a list, much like with Campaign Display. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I attempted out adding e-mail, name, and birthday. It recognized email, but not the other 2, but I was able to easily produce custom-made fields. You can also tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template initially.

Used Active Campaign Email Marketing For Sale With Price

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is a little simpler in that you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Used Active Campaign Email Marketing For Sale With Price

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Used Active Campaign Email Marketing For Sale With Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve already pointed out.

Used Active Campaign Email Marketing For Sale With Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform just because it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be an excellent option.

Used Active Campaign Email Marketing For Sale With Price

I usually don’t think rates should be a significant factor in choosing the right email marketing platform for your business. Having the right functions for your marketing method will ultimately make up for whatever rate distinctions you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign Email Marketing For Sale With Price

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that individuals presume it’s been composed manually. We’ve even gotten a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send out the e-mail to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Used Active Campaign Email Marketing For Sale With Price). If someone opens your email however doesn’t click through to your offer it implies that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

Used Active Campaign Email Marketing For Sale With Price

Among our most responded-to e-mail campaigns is an easy email that we send to everyone who attends a Leadformly webinar but does not sign up for an account (Used Active Campaign Email Marketing For Sale With Price). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first began buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

While it’s suggested to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to automatically move clients between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Used Active Campaign Email Marketing For Sale With Price

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation series takes some stress off of our assistance group, as it means that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy but is one less thing that our consumer success team need to think of.

Used Active Campaign Email Marketing For Sale With Price

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member signs up with Endeavor Harbour, an automated e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that request a job from our site to complete a brief test that tells us more about them and how they resolve issues (Used Active Campaign Email Marketing For Sale With Price).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the best fit. It likewise gives us a great deal of insightful information about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we just consider the absolute best applicants to come in for an interview. I utilized to hate going after up invoices. While the bulk of our customers paid their invoices on time, there were always a few that required a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and came across more as an alert rather than a person asking for an invoice to be paid (Used Active Campaign Email Marketing For Sale With Price). Not only was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I completely advise daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning look.

Used Active Campaign Email Marketing For Sale With Price

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features including consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Display, which provides both fundamental plans with restricted e-mails, and more pricey unrestricted plans. Used Active Campaign Email Marketing For Sale With Price.

Used Active Campaign Email Marketing For Sale With Price

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other features that you might not plan to use, but show up on the dashboard anyhow if you’re utilizing the complimentary trial. Used Active Campaign Email Marketing For Sale With Price. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Used Active Campaign Email Marketing For Sale With Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Used Active Campaign Email Marketing For Sale With Price.

Before you add any contacts, though, you need to develop a list, just like with Campaign Screen. When you develop a list, you need to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a fundamental template first.

Used Active Campaign Email Marketing For Sale With Price

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are limited, which is great with me, but their email modifying experience is a little simpler because you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Used Active Campaign Email Marketing For Sale With Price

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like picking a spouse – Used Active Campaign Email Marketing For Sale With Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Used Active Campaign  Email Marketing For Sale With PriceUsed Active Campaign Email Marketing For Sale With Price

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

Used Active Campaign Email Marketing For Sale With Price

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber may be a good choice.

Used Active Campaign Email Marketing For Sale With Price

I normally do not believe rates needs to be a significant consider deciding the ideal e-mail marketing platform for your service. Having the right functions for your marketing method will ultimately make up for whatever price differences you find. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.