Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I believe the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals believe it’s been composed by hand. We have actually even gotten a great deal of praise from people who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the second time around only send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Usa Online Promotional Code Active Campaign 2020). If somebody opens your e-mail but does not click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Usa Online Promotional Code Active Campaign 2020

Among our most responded-to email projects is an easy email that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Usa Online Promotional Code Active Campaign 2020). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move clients between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Usa Online Promotional Code Active Campaign 2020

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture kinds. This automation series takes some stress off of our support team, as it suggests that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s easy but is one less thing that our customer success group need to think about.

Usa Online Promotional Code Active Campaign 2020

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker joins Endeavor Harbour, an automated email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a job from our site to finish a short quiz that informs us more about them and how they fix issues (Usa Online Promotional Code Active Campaign 2020).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise gives us a great deal of insightful information about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (Usa Online Promotional Code Active Campaign 2020). Not only was it just as effective as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest on an everyday basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in at first look.

Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its plans depending on the number of subscribers you’re looking to reach. Strategies begin at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous features including consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Monitor, which uses both basic strategies with restricted emails, and more pricey unrestricted strategies. Usa Online Promotional Code Active Campaign 2020.

Usa Online Promotional Code Active Campaign 2020

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To begin, all you need is your business name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also uses CRM and other functions that you might not plan to use, but appear on the control panel anyway if you’re using the totally free trial. Usa Online Promotional Code Active Campaign 2020. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Usa Online Promotional Code Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Usa Online Promotional Code Active Campaign 2020.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Display. When you develop a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I tried adding e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly produce custom-made fields. You can also tag contacts for easy browsing. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template first.

Usa Online Promotional Code Active Campaign 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email editing experience is somewhat much easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Usa Online Promotional Code Active Campaign 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a spouse – Usa Online Promotional Code Active Campaign 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

Usa Online Promotional Code Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a great choice.

Usa Online Promotional Code Active Campaign 2020

I typically do not think prices needs to be a major consider deciding the best e-mail marketing platform for your organisation. Having the right features for your marketing method will ultimately offset whatever rate distinctions you find. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information captured from our Leadformly form to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this permits you to customise the content in your email projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the factor is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that people suspect it’s been composed by hand. We’ve even received a great deal of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the second time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Usa Online Promotional Code Active Campaign 2020). If someone opens your e-mail but doesn’t click through to your offer it means that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Usa Online Promotional Code Active Campaign 2020

One of our most responded-to email campaigns is an easy e-mail that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Usa Online Promotional Code Active Campaign 2020). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to automatically move clients between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Usa Online Promotional Code Active Campaign 2020

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve results from their lead capture forms. This automation series takes some stress off of our assistance group, as it indicates that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic however is one less thing that our customer success group need to consider.

Usa Online Promotional Code Active Campaign 2020

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new employee signs up with Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new staff member onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that obtain a task from our site to finish a brief test that informs us more about them and how they resolve issues (Usa Online Promotional Code Active Campaign 2020).

At the end of the day, if you’re not prepared to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of insightful details about prospects. For instance, among our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were always a couple of that required a nudge or two.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Usa Online Promotional Code Active Campaign 2020). Not only was it simply as effective as me emailing them, it suggested I might stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially look.

Usa Online Promotional Code Active Campaign 2020

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending upon the number of subscribers you’re looking to reach. Plans start at $9 per month for up to 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unlimited e-mails, unlike Campaign Screen, which offers both standard strategies with limited emails, and more costly endless strategies. Usa Online Promotional Code Active Campaign 2020.

Usa Online Promotional Code Active Campaign 2020

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get started, all you need is your business name and e-mail address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other features that you might not prepare to utilize, but show up on the dashboard anyway if you’re using the complimentary trial. Usa Online Promotional Code Active Campaign 2020. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Usa Online Promotional Code Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no third celebration combination. Usa Online Promotional Code Active Campaign 2020.

Prior to you include any contacts, though, you need to create a list, much like with Campaign Screen. When you produce a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly produce custom-made fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard template first.

Usa Online Promotional Code Active Campaign 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is somewhat easier in that you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Usa Online Promotional Code Active Campaign 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a spouse – Usa Online Promotional Code Active Campaign 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Usa Online Promotional Code Active Campaign 2020Usa Online Promotional Code Active Campaign 2020

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

Usa Online Promotional Code Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a good option.

Usa Online Promotional Code Active Campaign 2020

I normally don’t believe pricing needs to be a major consider deciding the ideal e-mail marketing platform for your business. Having the ideal features for your marketing method will eventually make up for whatever rate differences you find. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.