Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this allows you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people presume it’s been composed manually. We’ve even received a lot of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Us Online Voucher Code Active Campaign 2020). If someone opens your email however doesn’t click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t quite best for them.

Us Online Voucher Code Active Campaign 2020

Among our most responded-to e-mail projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Us Online Voucher Code Active Campaign 2020). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Us Online Voucher Code Active Campaign 2020

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve outcomes from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it implies that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our consumer success group requirement to think of.

Us Online Voucher Code Active Campaign 2020

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that request a task from our site to complete a brief test that tells us more about them and how they resolve problems (Us Online Voucher Code Active Campaign 2020).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the right fit. It likewise provides us a great deal of insightful information about prospects. For example, among our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and guarantees that we just think about the best candidates to come in for an interview. I used to hate going after up billings. While the majority of our clients paid their billings on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting a billing to be paid (Us Online Voucher Code Active Campaign 2020). Not only was it just as effective as me emailing them, it indicated I could stop sending out an email that I hated sending– and it saved me time!There are few tools that I completely suggest daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at first glance.

Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous features.

The company arranges its strategies depending on the variety of customers you’re aiming to reach. Strategies begin at $9 per month for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus plan that includes several functions including customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which uses both standard strategies with restricted emails, and more pricey limitless plans. Us Online Voucher Code Active Campaign 2020.

Us Online Voucher Code Active Campaign 2020

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first look. It’s difficult to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign also provides CRM and other features that you may not plan to use, but appear on the control panel anyhow if you’re utilizing the totally free trial. Us Online Voucher Code Active Campaign 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Us Online Voucher Code Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Us Online Voucher Code Active Campaign 2020.

Before you include any contacts, though, you have to develop a list, similar to with Campaign Display. When you produce a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly develop customized fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic template first.

Us Online Voucher Code Active Campaign 2020

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Us Online Voucher Code Active Campaign 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform resembles picking a partner – Us Online Voucher Code Active Campaign 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Us Online Voucher Code Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a good choice.

Us Online Voucher Code Active Campaign 2020

I generally do not believe rates ought to be a major consider choosing the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing method will eventually make up for whatever price distinctions you discover. But, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information recorded from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals suspect it’s been composed manually. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Us Online Voucher Code Active Campaign 2020). If somebody opens your email however doesn’t click through to your offer it implies that they were interested by your subject line, however the offer wasn’t rather right for them.

Us Online Voucher Code Active Campaign 2020

Among our most responded-to email campaigns is an easy e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Us Online Voucher Code Active Campaign 2020). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

While it’s implied to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move clients between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Us Online Voucher Code Active Campaign 2020

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve outcomes from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it indicates that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our consumer success group need to think of.

Us Online Voucher Code Active Campaign 2020

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a brief test that tells us more about them and how they resolve problems (Us Online Voucher Code Active Campaign 2020).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It also provides us a lot of insightful information about candidates. For instance, among our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible prospects, and makes sure that we only consider the very best applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our customers paid their billings on time, there were constantly a couple of that required a nudge or two.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person asking for an invoice to be paid (Us Online Voucher Code Active Campaign 2020). Not only was it simply as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I completely advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first glimpse.

Us Online Voucher Code Active Campaign 2020

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 monthly for approximately 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that adds a number of functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which uses both standard plans with minimal e-mails, and more costly unrestricted plans. Us Online Voucher Code Active Campaign 2020.

Us Online Voucher Code Active Campaign 2020

ActiveCampaign provides a 14-day free trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other functions that you may not plan to use, but appear on the control panel anyhow if you’re using the complimentary trial. Us Online Voucher Code Active Campaign 2020. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Us Online Voucher Code Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no third party combination. Us Online Voucher Code Active Campaign 2020.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Monitor. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic design template initially.

Us Online Voucher Code Active Campaign 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Us Online Voucher Code Active Campaign 2020

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a spouse – Us Online Voucher Code Active Campaign 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Us Online Voucher Code Active Campaign 2020Us Online Voucher Code Active Campaign 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Us Online Voucher Code Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be an excellent option.

Us Online Voucher Code Active Campaign 2020

I usually don’t believe pricing needs to be a significant consider deciding the best e-mail marketing platform for your company. Having the ideal features for your marketing strategy will eventually offset whatever price distinctions you discover. However, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.