Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information recorded from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that individuals suspect it’s been written by hand. We have actually even gotten a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the 2nd time around only send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Trade In Best Buy Email Marketing Active Campaign). If someone opens your e-mail however doesn’t click through to your offer it means that they were fascinated by your subject line, however the deal wasn’t quite best for them.

Trade In Best Buy Email Marketing Active Campaign

Among our most responded-to e-mail projects is a simple email that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Trade In Best Buy Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move customers in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Trade In Best Buy Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture types. This automation sequence takes some strain off of our support group, as it suggests that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our client success team requirement to think about.

Trade In Best Buy Email Marketing Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, using marketing automation to enhance our brand-new staff member onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our site to finish a brief test that tells us more about them and how they solve issues (Trade In Best Buy Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re certainly not the best fit. It likewise gives us a lot of informative info about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with possible candidates, and guarantees that we only think about the best applicants to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were always a few that required a push or more.

By sending out the email from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Trade In Best Buy Email Marketing Active Campaign). Not just was it simply as effective as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first glance.

Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the number of subscribers you’re aiming to reach. Plans start at $9 monthly for up to 500 contacts and unlimited emails. At each customer level, you can update to a Plus plan that includes a number of features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which uses both fundamental plans with restricted e-mails, and more pricey endless plans. Trade In Best Buy Email Marketing Active Campaign.

Trade In Best Buy Email Marketing Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also offers CRM and other features that you might not prepare to use, however show up on the dashboard anyway if you’re utilizing the complimentary trial. Trade In Best Buy Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Trade In Best Buy Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Trade In Best Buy Email Marketing Active Campaign.

Before you include any contacts, though, you need to produce a list, similar to with Campaign Monitor. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to quickly develop custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a fundamental template initially.

Trade In Best Buy Email Marketing Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are limited, which is great with me, but their email editing experience is slightly much easier because you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Trade In Best Buy Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform is like choosing a spouse – Trade In Best Buy Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Trade In Best Buy Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a good choice.

Trade In Best Buy Email Marketing Active Campaign

I normally do not think prices should be a major consider deciding the right e-mail marketing platform for your service. Having the ideal features for your marketing method will eventually make up for whatever rate distinctions you find. But, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing information captured from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to customise the content in your email projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the factor is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals suspect it’s been composed by hand. We have actually even gotten a great deal of praise from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Trade In Best Buy Email Marketing Active Campaign). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

Trade In Best Buy Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Trade In Best Buy Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move customers between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Trade In Best Buy Email Marketing Active Campaign

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve outcomes from their lead capture forms. This automation series takes some strain off of our assistance team, as it means that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s important that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our customer success group need to consider.

Trade In Best Buy Email Marketing Active Campaign

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, using marketing automation to enhance our new worker onboarding has made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our website to finish a short quiz that informs us more about them and how they solve issues (Trade In Best Buy Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It likewise provides us a lot of informative information about candidates. For example, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible prospects, and makes sure that we only consider the really best applicants to come in for an interview. I used to dislike chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Trade In Best Buy Email Marketing Active Campaign). Not just was it simply as efficient as me emailing them, it implied I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I completely recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in at first glimpse.

Trade In Best Buy Email Marketing Active Campaign

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re seeking to reach. Plans start at $9 per month for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that includes several functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted e-mails, unlike Campaign Screen, which offers both standard strategies with minimal e-mails, and more expensive unlimited strategies. Trade In Best Buy Email Marketing Active Campaign.

Trade In Best Buy Email Marketing Active Campaign

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other functions that you might not plan to use, but show up on the dashboard anyhow if you’re using the complimentary trial. Trade In Best Buy Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Trade In Best Buy Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Trade In Best Buy Email Marketing Active Campaign.

Before you include any contacts, however, you need to produce a list, much like with Campaign Display. When you produce a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried out including email, name, and birthday. It recognized email, but not the other 2, but I was able to easily produce customized fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental template initially.

Trade In Best Buy Email Marketing Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, but their email editing experience is a little easier in that you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Trade In Best Buy Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Trade In Best Buy Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Trade In Best Buy Email Marketing Active CampaignTrade In Best Buy Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Trade In Best Buy Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform simply because it’s more affordable on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be an excellent option.

Trade In Best Buy Email Marketing Active Campaign

I normally don’t think prices ought to be a significant factor in deciding the ideal e-mail marketing platform for your company. Having the best features for your marketing technique will eventually offset whatever rate distinctions you find. But, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.