Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to personalise the content in your email projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I suspect the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that people presume it’s been composed by hand. We’ve even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails twice, but the 2nd time around only send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Tagging Kickstarter Backers In Active Campaign). If somebody opens your email however doesn’t click through to your offer it means that they were captivated by your subject line, however the offer wasn’t quite ideal for them.

Tagging Kickstarter Backers In Active Campaign

One of our most responded-to e-mail projects is a simple email that we send to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Tagging Kickstarter Backers In Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move clients in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Tagging Kickstarter Backers In Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture kinds. This automation series takes some stress off of our assistance group, as it means that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our consumer success team requirement to think of.

Tagging Kickstarter Backers In Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member signs up with Venture Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our new worker onboarding has made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that use for a job from our site to complete a brief test that informs us more about them and how they solve issues (Tagging Kickstarter Backers In Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the best fit. It also provides us a great deal of insightful details about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only consider the extremely finest candidates to come in for an interview. I utilized to dislike going after up billings. While most of our customers paid their billings on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person asking for a billing to be paid (Tagging Kickstarter Backers In Active Campaign). Not just was it simply as efficient as me emailing them, it indicated I might stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I completely recommend every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in initially look.

Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company organizes its plans depending on the number of customers you’re seeking to reach. Plans begin at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds several functions including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Monitor, which provides both standard plans with restricted emails, and more expensive limitless strategies. Tagging Kickstarter Backers In Active Campaign.

Tagging Kickstarter Backers In Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also provides CRM and other features that you might not plan to use, however appear on the control panel anyway if you’re using the totally free trial. Tagging Kickstarter Backers In Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Tagging Kickstarter Backers In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no third party integration. Tagging Kickstarter Backers In Active Campaign.

Before you include any contacts, though, you need to develop a list, much like with Campaign Display. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged email, however not the other two, however I had the ability to easily create customized fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic design template initially.

Tagging Kickstarter Backers In Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can develop inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Tagging Kickstarter Backers In Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Tagging Kickstarter Backers In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Tagging Kickstarter Backers In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a great option.

Tagging Kickstarter Backers In Active Campaign

I usually do not think pricing should be a major aspect in deciding the ideal email marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever cost differences you discover. But, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is utilizing data recorded from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that individuals suspect it’s been composed by hand. We have actually even received a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Tagging Kickstarter Backers In Active Campaign). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, however the deal wasn’t quite ideal for them.

Tagging Kickstarter Backers In Active Campaign

One of our most responded-to email projects is a basic email that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (Tagging Kickstarter Backers In Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move customers between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Tagging Kickstarter Backers In Active Campaign

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better arise from their lead capture types. This automation sequence takes some pressure off of our assistance team, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our client success team requirement to consider.

Tagging Kickstarter Backers In Active Campaign

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker joins Endeavor Harbour, an automated email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has actually made this process a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that look for a job from our site to complete a brief quiz that tells us more about them and how they fix problems (Tagging Kickstarter Backers In Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a lot of informative info about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

This test is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential candidates, and ensures that we only consider the best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a few that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting for an invoice to be paid (Tagging Kickstarter Backers In Active Campaign). Not only was it just as effective as me emailing them, it meant I could stop sending an email that I disliked sending– and it saved me time!There are few tools that I wholeheartedly suggest on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glimpse.

Tagging Kickstarter Backers In Active Campaign

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its strategies depending on the number of customers you’re seeking to reach. Plans start at $9 per month for as much as 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted e-mails, unlike Campaign Monitor, which provides both basic strategies with restricted e-mails, and more expensive limitless strategies. Tagging Kickstarter Backers In Active Campaign.

Tagging Kickstarter Backers In Active Campaign

ActiveCampaign provides a 14-day free trial that does not need a charge card. To start, all you require is your company name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign also provides CRM and other features that you may not plan to use, however appear on the control panel anyway if you’re utilizing the free trial. Tagging Kickstarter Backers In Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

Tagging Kickstarter Backers In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Tagging Kickstarter Backers In Active Campaign.

Prior to you add any contacts, though, you have to develop a list, much like with Campaign Monitor. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to quickly develop customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a fundamental design template first.

Tagging Kickstarter Backers In Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their email editing experience is somewhat easier because you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Tagging Kickstarter Backers In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a spouse – Tagging Kickstarter Backers In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Tagging Kickstarter Backers In Active CampaignTagging Kickstarter Backers In Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Tagging Kickstarter Backers In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be a good choice.

Tagging Kickstarter Backers In Active Campaign

I usually do not believe rates needs to be a significant factor in choosing the right email marketing platform for your business. Having the right functions for your marketing technique will eventually make up for whatever rate differences you find. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.