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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explored with a lot is using data recorded from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this allows you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I presume the factor is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that people think it’s been composed by hand. We have actually even gotten a great deal of praise from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Support Warranty Check). If somebody opens your e-mail but does not click through to your deal it means that they were interested by your subject line, but the deal wasn’t rather right for them.

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One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Support Warranty Check). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

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While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to immediately move customers between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

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I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better results from their lead capture kinds. This automation sequence takes some strain off of our support group, as it suggests that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic but is one less thing that our client success team need to think of.

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Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new worker joins Venture Harbour, an automated email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, using marketing automation to simplify our new employee onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a task from our site to complete a brief quiz that tells us more about them and how they solve issues (Support Warranty Check).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a great deal of informative details about candidates. For example, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

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This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we just consider the best candidates to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and came across more as an alert instead of a person asking for a billing to be paid (Support Warranty Check). Not only was it simply as reliable as me emailing them, it suggested I might stop sending an email that I disliked sending– and it saved me time!There are few tools that I totally recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glimpse.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the variety of customers you’re wanting to reach. Strategies start at $9 per month for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that includes a number of features including client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted e-mails, unlike Campaign Display, which provides both fundamental strategies with restricted emails, and more expensive unlimited plans. Support Warranty Check.

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ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, however appear on the control panel anyway if you’re using the complimentary trial. Support Warranty Check. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another area where it bests Campaign Display, which has no 3rd celebration combination. Support Warranty Check.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Monitor. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including email, name, and birthday. It recognized e-mail, however not the other two, but I had the ability to easily create custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard design template initially.

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MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, however their email editing experience is slightly much easier in that you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a spouse – Support Warranty Check. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

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You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform just because it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be an excellent option.

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I generally do not think rates ought to be a major consider choosing the right email marketing platform for your business. Having the ideal features for your marketing technique will ultimately offset whatever rate differences you discover. But, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data caught from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the reason is because it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals suspect it’s been written by hand. We have actually even gotten a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Support Warranty Check). If somebody opens your email but does not click through to your deal it means that they were fascinated by your subject line, but the deal wasn’t quite best for them.

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Among our most responded-to email campaigns is an easy email that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Support Warranty Check). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that many of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

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While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move clients between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

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I need to admit, collecting NPS scores in ActiveCampaign is hard. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better outcomes from their lead capture forms. This automation sequence takes some pressure off of our support group, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our customer success team requirement to believe about.

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Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member joins Venture Harbour, an automatic e-mail sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to streamline our new employee onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that request a job from our site to finish a brief test that tells us more about them and how they solve issues (Support Warranty Check).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the ideal fit. It likewise offers us a lot of informative information about candidates. For example, among our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

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This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and ensures that we only think about the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Support Warranty Check). Not just was it just as effective as me emailing them, it meant I might stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning look.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that adds a number of functions consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized strategy. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless emails, unlike Campaign Monitor, which provides both basic strategies with restricted emails, and more pricey unlimited strategies. Support Warranty Check.

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ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s tough to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other features that you might not prepare to use, however reveal up on the dashboard anyhow if you’re using the free trial. Support Warranty Check. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Support Warranty Check.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Screen. When you create a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I checked out including email, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly develop customized fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a standard template initially.

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MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are limited, which is great with me, but their email editing experience is slightly easier in that you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – Support Warranty Check. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

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You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, some of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be a great option.

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I typically do not think prices needs to be a significant element in deciding the ideal email marketing platform for your service. Having the best functions for your marketing method will eventually make up for whatever price differences you find. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.