Series Comparison

Series Comparison

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this permits you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that individuals think it’s been composed by hand. We’ve even gotten a great deal of praise from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Series Comparison). If someone opens your e-mail but does not click through to your offer it implies that they were interested by your subject line, but the deal wasn’t quite right for them.

Series Comparison

One of our most responded-to e-mail projects is a basic e-mail that we send out to everybody who attends a Leadformly webinar however does not register for an account (Series Comparison). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Series ComparisonSeries Comparison

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers in between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Series Comparison

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our support team, as it implies that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success team requirement to think of.

Series Comparison

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that apply for a job from our website to complete a short quiz that informs us more about them and how they resolve issues (Series Comparison).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the right fit. It also provides us a great deal of insightful information about candidates. For instance, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Series Comparison

Series ComparisonSeries Comparison

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and ensures that we only consider the absolute best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a nudge or two.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting for an invoice to be paid (Series Comparison). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning look.

Series Comparison

Series ComparisonSeries Comparison

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the variety of customers you’re looking to reach. Strategies start at $9 per month for approximately 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Monitor, which uses both fundamental strategies with minimal e-mails, and more costly unlimited plans. Series Comparison.

Series Comparison

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other features that you might not prepare to utilize, however appear on the control panel anyway if you’re using the free trial. Series Comparison. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

Series Comparison

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Series Comparison.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Screen. When you produce a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried out including email, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly develop custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental template first.

Series Comparison

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is a little easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Series Comparison

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles choosing a partner – Series Comparison. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Series ComparisonSeries Comparison

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve currently pointed out.

Series Comparison

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be an excellent option.

Series Comparison

I typically don’t believe rates needs to be a significant aspect in deciding the best e-mail marketing platform for your company. Having the right functions for your marketing method will eventually make up for whatever cost distinctions you discover. However, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Series Comparison

Series Comparison

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing data captured from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the factor is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that people think it’s been composed by hand. We’ve even gotten a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the 2nd time around just send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Series Comparison). If someone opens your email but doesn’t click through to your deal it implies that they were captivated by your subject line, however the deal wasn’t rather best for them.

Series Comparison

One of our most responded-to email projects is an easy email that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Series Comparison). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we first started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Series ComparisonSeries Comparison

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers in between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Series Comparison

I have to admit, collecting NPS ratings in ActiveCampaign is not simple. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture forms. This automation sequence takes some pressure off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our consumer success team need to believe about.

Series Comparison

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee joins Venture Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to finish a short quiz that informs us more about them and how they fix problems (Series Comparison).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It also offers us a great deal of insightful info about prospects. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Series Comparison

Series ComparisonSeries Comparison

This test is sent through a marketing automation series, which releases up hours of emailing backward and forward with potential candidates, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that required a nudge or two.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person asking for an invoice to be paid (Series Comparison). Not only was it just as effective as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it saved me time!There are few tools that I totally suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in at first glance.

Series Comparison

Series ComparisonSeries Comparison

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience appearance to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its plans depending on the variety of subscribers you’re wanting to reach. Plans begin at $9 monthly for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that adds several features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which provides both basic strategies with limited emails, and more pricey unrestricted plans. Series Comparison.

Series Comparison

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also provides CRM and other features that you may not prepare to utilize, but reveal up on the control panel anyhow if you’re using the free trial. Series Comparison. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Series Comparison

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no third party combination. Series Comparison.

Before you add any contacts, however, you need to produce a list, similar to with Campaign Screen. When you develop a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out adding email, name, and birthday. It recognized email, however not the other 2, but I was able to easily create custom fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, provided you make a fundamental template initially.

Series Comparison

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Series Comparison

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a partner – Series Comparison. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Series ComparisonSeries Comparison

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Series Comparison

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be an excellent option.

Series Comparison

I generally do not think pricing should be a significant aspect in deciding the ideal e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately make up for whatever cost differences you discover. However, price is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.