Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data captured from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that individuals think it’s been composed by hand. We have actually even received a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Questions And Answers Active Campaign Email Marketing). If someone opens your e-mail however does not click through to your deal it indicates that they were captivated by your subject line, but the deal wasn’t quite right for them.

Questions And Answers Active Campaign Email Marketing

Among our most responded-to email projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Questions And Answers Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we first began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Questions And Answers Active Campaign Email Marketing

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get much better results from their lead capture types. This automation series takes some stress off of our assistance group, as it means that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success team need to think about.

Questions And Answers Active Campaign Email Marketing

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger image vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our website to complete a short test that informs us more about them and how they fix problems (Questions And Answers Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It also provides us a lot of insightful information about candidates. For instance, among our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we only consider the very finest candidates to come in for an interview. I utilized to hate chasing up invoices. While most of our customers paid their invoices on time, there were constantly a few that needed a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (Questions And Answers Active Campaign Email Marketing). Not only was it just as effective as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning look.

Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the best email marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its plans depending on the number of subscribers you’re aiming to reach. Strategies start at $9 per month for as much as 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including consumer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which provides both fundamental plans with restricted e-mails, and more costly limitless plans. Questions And Answers Active Campaign Email Marketing.

Questions And Answers Active Campaign Email Marketing

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get going, all you need is your business name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s hard to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other features that you might not plan to utilize, however appear on the dashboard anyhow if you’re using the totally free trial. Questions And Answers Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Questions And Answers Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Questions And Answers Active Campaign Email Marketing.

Prior to you include any contacts, however, you have to develop a list, similar to with Campaign Monitor. When you produce a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to quickly produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic design template initially.

Questions And Answers Active Campaign Email Marketing

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat easier because you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Questions And Answers Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like selecting a partner – Questions And Answers Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Questions And Answers Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be an excellent option.

Questions And Answers Active Campaign Email Marketing

I normally do not believe pricing must be a significant factor in deciding the ideal e-mail marketing platform for your company. Having the ideal features for your marketing technique will eventually make up for whatever rate distinctions you find. However, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is since it sounds natural and includes enough personalisation (it references that they’re running a firm) that people believe it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Questions And Answers Active Campaign Email Marketing). If somebody opens your email however does not click through to your offer it indicates that they were fascinated by your subject line, but the deal wasn’t quite right for them.

Questions And Answers Active Campaign Email Marketing

Among our most responded-to e-mail campaigns is a basic email that we send out to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Questions And Answers Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we first began buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Questions And Answers Active Campaign Email Marketing

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve outcomes from their lead capture kinds. This automation series takes some strain off of our assistance team, as it suggests that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our consumer success team need to think of.

Questions And Answers Active Campaign Email Marketing

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new staff member joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, using marketing automation to enhance our brand-new worker onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our site to finish a brief test that informs us more about them and how they resolve issues (Questions And Answers Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of insightful info about candidates. For example, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just think about the absolute best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for a billing to be paid (Questions And Answers Active Campaign Email Marketing). Not just was it just as efficient as me emailing them, it indicated I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of limitless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially glance.

Questions And Answers Active Campaign Email Marketing

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending on the variety of subscribers you’re seeking to reach. Strategies start at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that adds a number of features including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless emails, unlike Campaign Display, which provides both fundamental strategies with limited e-mails, and more expensive limitless plans. Questions And Answers Active Campaign Email Marketing.

Questions And Answers Active Campaign Email Marketing

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also uses CRM and other functions that you may not plan to use, but show up on the dashboard anyway if you’re utilizing the totally free trial. Questions And Answers Active Campaign Email Marketing. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Questions And Answers Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Display, which has no 3rd celebration integration. Questions And Answers Active Campaign Email Marketing.

Prior to you add any contacts, however, you need to produce a list, similar to with Campaign Display. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily develop custom fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental template first.

Questions And Answers Active Campaign Email Marketing

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat easier in that you can create inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Questions And Answers Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Questions And Answers Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Questions And Answers Active Campaign Email MarketingQuestions And Answers Active Campaign Email Marketing

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Questions And Answers Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be an excellent option.

Questions And Answers Active Campaign Email Marketing

I typically don’t believe pricing should be a major element in choosing the right email marketing platform for your business. Having the best features for your marketing strategy will ultimately make up for whatever cost distinctions you discover. But, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.