Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is utilizing information recorded from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the reason is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that individuals presume it’s been written by hand. We have actually even gotten a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Price Pay As You Go Email Marketing Active Campaign). If someone opens your email however doesn’t click through to your deal it implies that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Price Pay As You Go Email Marketing Active Campaign

Among our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Price Pay As You Go Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move clients between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Price Pay As You Go Email Marketing Active Campaign

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get much better outcomes from their lead capture types. This automation series takes some strain off of our support team, as it implies that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our client success group requirement to think about.

Price Pay As You Go Email Marketing Active Campaign

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker signs up with Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our new worker onboarding has made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to finish a brief test that tells us more about them and how they solve problems (Price Pay As You Go Email Marketing Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It also gives us a lot of insightful info about candidates. For example, among our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that needed a push or two.

By sending out the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for an invoice to be paid (Price Pay As You Go Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it suggested I could stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I completely suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in initially glimpse.

Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that adds numerous functions including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of endless emails, unlike Campaign Screen, which provides both basic strategies with minimal emails, and more pricey unlimited strategies. Price Pay As You Go Email Marketing Active Campaign.

Price Pay As You Go Email Marketing Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To get started, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other features that you might not plan to use, however show up on the dashboard anyway if you’re using the totally free trial. Price Pay As You Go Email Marketing Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Price Pay As You Go Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Price Pay As You Go Email Marketing Active Campaign.

Before you add any contacts, though, you need to develop a list, just like with Campaign Screen. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including email, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly develop customized fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a standard design template initially.

Price Pay As You Go Email Marketing Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Price Pay As You Go Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Price Pay As You Go Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Price Pay As You Go Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform simply due to the fact that it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Price Pay As You Go Email Marketing Active Campaign

I usually do not believe pricing should be a significant element in choosing the ideal email marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever rate differences you find. But, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data caught from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this permits you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the reason is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals think it’s been composed by hand. We have actually even gotten a great deal of praise from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Price Pay As You Go Email Marketing Active Campaign). If someone opens your e-mail but does not click through to your deal it means that they were interested by your subject line, however the offer wasn’t quite best for them.

Price Pay As You Go Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is a simple email that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Price Pay As You Go Email Marketing Active Campaign). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move clients in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Price Pay As You Go Email Marketing Active Campaign

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture types. This automation series takes some stress off of our support group, as it indicates that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success group requirement to think of.

Price Pay As You Go Email Marketing Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker signs up with Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has actually made this procedure a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our website to complete a brief test that informs us more about them and how they resolve issues (Price Pay As You Go Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It also provides us a great deal of informative info about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we just think about the best candidates to come in for an interview. I utilized to dislike chasing up invoices. While the bulk of our customers paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (Price Pay As You Go Email Marketing Active Campaign). Not only was it simply as effective as me emailing them, it meant I could stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I totally suggest on a daily basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning look.

Price Pay As You Go Email Marketing Active Campaign

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending upon the number of customers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of limitless e-mails, unlike Campaign Screen, which uses both standard strategies with minimal e-mails, and more costly unlimited strategies. Price Pay As You Go Email Marketing Active Campaign.

Price Pay As You Go Email Marketing Active Campaign

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get going, all you need is your business name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise uses CRM and other functions that you might not plan to use, but show up on the control panel anyway if you’re using the free trial. Price Pay As You Go Email Marketing Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Price Pay As You Go Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Price Pay As You Go Email Marketing Active Campaign.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic template initially.

Price Pay As You Go Email Marketing Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is a little easier because you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Price Pay As You Go Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Price Pay As You Go Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Price Pay As You Go Email Marketing Active CampaignPrice Pay As You Go Email Marketing Active Campaign

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already pointed out.

Price Pay As You Go Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform just because it’s cheaper on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a good choice.

Price Pay As You Go Email Marketing Active Campaign

I generally do not think prices should be a major factor in deciding the best e-mail marketing platform for your business. Having the right features for your marketing method will ultimately make up for whatever cost differences you discover. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.