Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this permits you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written by hand. We have actually even gotten a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Price Cheapest Email Marketing Active Campaign). If somebody opens your email however doesn’t click through to your deal it indicates that they were interested by your subject line, but the offer wasn’t rather right for them.

Price Cheapest Email Marketing Active Campaign

Among our most responded-to email campaigns is a simple email that we send to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Price Cheapest Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move customers between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Price Cheapest Email Marketing Active Campaign

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it suggests that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we automatically activate a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our customer success team requirement to think about.

Price Cheapest Email Marketing Active Campaign

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has made this process a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to finish a brief quiz that tells us more about them and how they fix problems (Price Cheapest Email Marketing Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the right fit. It also offers us a lot of insightful information about prospects. For example, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we only consider the very finest candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that required a push or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting for an invoice to be paid (Price Cheapest Email Marketing Active Campaign). Not just was it just as effective as me emailing them, it indicated I could stop sending out an email that I hated sending out– and it saved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in in the beginning glimpse.

Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 monthly for as much as 500 contacts and endless emails. At each customer level, you can update to a Plus plan that adds numerous functions including client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Screen, which offers both basic strategies with minimal emails, and more pricey limitless plans. Price Cheapest Email Marketing Active Campaign.

Price Cheapest Email Marketing Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other functions that you might not plan to use, however show up on the dashboard anyway if you’re using the complimentary trial. Price Cheapest Email Marketing Active Campaign. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

Price Cheapest Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Price Cheapest Email Marketing Active Campaign.

Prior to you add any contacts, however, you have to develop a list, simply like with Campaign Display. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried out adding email, name, and birthday. It recognized email, however not the other two, however I was able to easily produce customized fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template initially.

Price Cheapest Email Marketing Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are limited, which is great with me, however their email modifying experience is somewhat much easier because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Price Cheapest Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a spouse – Price Cheapest Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Price Cheapest Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be an excellent option.

Price Cheapest Email Marketing Active Campaign

I usually do not believe pricing must be a significant consider deciding the best email marketing platform for your service. Having the best functions for your marketing strategy will eventually make up for whatever cost distinctions you find. However, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals think it’s been written by hand. We’ve even gotten a lot of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around just send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Price Cheapest Email Marketing Active Campaign). If somebody opens your email but does not click through to your offer it indicates that they were intrigued by your subject line, however the deal wasn’t rather right for them.

Price Cheapest Email Marketing Active Campaign

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Price Cheapest Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Price Cheapest Email Marketing Active Campaign

I need to confess, collecting NPS scores in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better arise from their lead capture forms. This automation series takes some pressure off of our support group, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s easy but is one less thing that our customer success team need to think about.

Price Cheapest Email Marketing Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker joins Venture Harbour, an automated email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new employee onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that look for a job from our website to complete a short test that tells us more about them and how they fix problems (Price Cheapest Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of informative info about prospects. For example, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and ensures that we just think about the best applicants to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that required a push or more.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of a person asking for an invoice to be paid (Price Cheapest Email Marketing Active Campaign). Not just was it simply as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glance.

Price Cheapest Email Marketing Active Campaign

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business arranges its strategies depending upon the variety of subscribers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that adds several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which offers both fundamental plans with limited e-mails, and more costly endless plans. Price Cheapest Email Marketing Active Campaign.

Price Cheapest Email Marketing Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get going, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign likewise offers CRM and other functions that you might not plan to utilize, however appear on the control panel anyhow if you’re utilizing the totally free trial. Price Cheapest Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Price Cheapest Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Price Cheapest Email Marketing Active Campaign.

Prior to you add any contacts, though, you have to develop a list, simply like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to quickly create customized fields. You can likewise tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental template initially.

Price Cheapest Email Marketing Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat much easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Price Cheapest Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a spouse – Price Cheapest Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Price Cheapest Email Marketing  Active CampaignPrice Cheapest Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Price Cheapest Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform simply since it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be a great option.

Price Cheapest Email Marketing Active Campaign

I typically do not think pricing should be a significant element in choosing the ideal e-mail marketing platform for your service. Having the ideal functions for your marketing method will eventually make up for whatever price differences you discover. However, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.