Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing data captured from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this enables you to customise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is since it sounds natural and includes adequate personalisation (it references that they’re running a firm) that individuals think it’s been composed manually. We’ve even received a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, however the second time around only send out the e-mail to the section of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Online Voucher Code 100 Off Active Campaign April). If somebody opens your e-mail but does not click through to your offer it suggests that they were interested by your subject line, however the deal wasn’t quite ideal for them.

Online Voucher Code 100 Off Active Campaign April

Among our most responded-to email projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Online Voucher Code 100 Off Active Campaign April). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move clients in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Online Voucher Code 100 Off Active Campaign April

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture types. This automation series takes some pressure off of our assistance group, as it suggests that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our customer success team need to consider.

Online Voucher Code 100 Off Active Campaign April

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a job from our site to complete a brief test that tells us more about them and how they fix problems (Online Voucher Code 100 Off Active Campaign April).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the right fit. It likewise gives us a great deal of insightful information about candidates. For instance, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective candidates, and makes sure that we just consider the best candidates to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their billings on time, there were always a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of an individual requesting for an invoice to be paid (Online Voucher Code 100 Off Active Campaign April). Not just was it simply as reliable as me emailing them, it suggested I might stop sending out an email that I hated sending– and it conserved me time!There are few tools that I totally recommend on a daily basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in at first glance.

Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the very best email marketing experience appearance to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending on the number of customers you’re wanting to reach. Plans start at $9 monthly for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes several features including client relationship management (CRM), a customized domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which offers both basic strategies with restricted emails, and more costly limitless plans. Online Voucher Code 100 Off Active Campaign April.

Online Voucher Code 100 Off Active Campaign April

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To begin, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also provides CRM and other features that you might not plan to utilize, but appear on the dashboard anyhow if you’re using the totally free trial. Online Voucher Code 100 Off Active Campaign April. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Online Voucher Code 100 Off Active Campaign April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Online Voucher Code 100 Off Active Campaign April.

Before you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I checked out including email, name, and birthday. It acknowledged email, however not the other two, but I had the ability to quickly develop custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental design template first.

Online Voucher Code 100 Off Active Campaign April

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, however their email editing experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Online Voucher Code 100 Off Active Campaign April

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – Online Voucher Code 100 Off Active Campaign April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Online Voucher Code 100 Off Active Campaign April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply since it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber might be a great option.

Online Voucher Code 100 Off Active Campaign April

I generally do not believe prices needs to be a significant element in choosing the right e-mail marketing platform for your organisation. Having the ideal features for your marketing technique will eventually make up for whatever price distinctions you discover. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing data captured from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the material in your email projects using rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is due to the fact that it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people believe it’s been written by hand. We have actually even gotten a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Online Voucher Code 100 Off Active Campaign April). If somebody opens your email but doesn’t click through to your offer it means that they were interested by your subject line, however the deal wasn’t rather ideal for them.

Online Voucher Code 100 Off Active Campaign April

Among our most responded-to email projects is a simple e-mail that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (Online Voucher Code 100 Off Active Campaign April). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Online Voucher Code 100 Off Active Campaign April

I need to admit, gathering NPS scores in ActiveCampaign is not easy. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it indicates that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s basic but is one less thing that our customer success team requirement to think about.

Online Voucher Code 100 Off Active Campaign April

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee joins Venture Harbour, an automated email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that get a task from our site to complete a short quiz that tells us more about them and how they fix issues (Online Voucher Code 100 Off Active Campaign April).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise provides us a great deal of insightful information about candidates. For example, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with potential prospects, and guarantees that we only consider the best candidates to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their billings on time, there were always a couple of that needed a push or two.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and came across more as an alert instead of an individual asking for a billing to be paid (Online Voucher Code 100 Off Active Campaign April). Not just was it simply as effective as me emailing them, it meant I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I completely suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Online Voucher Code 100 Off Active Campaign April

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its strategies depending on the variety of customers you’re wanting to reach. Plans begin at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus plan that includes several features consisting of customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which uses both basic strategies with limited e-mails, and more costly unrestricted plans. Online Voucher Code 100 Off Active Campaign April.

Online Voucher Code 100 Off Active Campaign April

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To start, all you need is your business name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also provides CRM and other functions that you might not prepare to use, but appear on the dashboard anyway if you’re utilizing the totally free trial. Online Voucher Code 100 Off Active Campaign April. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Online Voucher Code 100 Off Active Campaign April

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Online Voucher Code 100 Off Active Campaign April.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Screen. When you create a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with including e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I was able to easily produce custom-made fields. You can also tag contacts for simple browsing. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental template first.

Online Voucher Code 100 Off Active Campaign April

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, however their e-mail modifying experience is a little much easier in that you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Online Voucher Code 100 Off Active Campaign April

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a spouse – Online Voucher Code 100 Off Active Campaign April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Online Voucher Code 100 Off Active Campaign AprilOnline Voucher Code 100 Off Active Campaign April

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Online Voucher Code 100 Off Active Campaign April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be an excellent option.

Online Voucher Code 100 Off Active Campaign April

I usually do not believe prices ought to be a significant aspect in deciding the ideal email marketing platform for your organisation. Having the best features for your marketing method will ultimately offset whatever rate differences you find. But, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.