Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this allows you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the factor is because it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that people suspect it’s been written manually. We have actually even gotten a lot of praise from individuals who’ve determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Online Promotional Code 30 Off Active Campaign 2020). If somebody opens your email however does not click through to your offer it means that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

Online Promotional Code 30 Off Active Campaign 2020

One of our most responded-to email campaigns is a basic email that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Online Promotional Code 30 Off Active Campaign 2020). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first began purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move customers in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Online Promotional Code 30 Off Active Campaign 2020

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture kinds. This automation series takes some stress off of our support group, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success team need to consider.

Online Promotional Code 30 Off Active Campaign 2020

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that apply for a job from our website to complete a short test that informs us more about them and how they fix issues (Online Promotional Code 30 Off Active Campaign 2020).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also provides us a great deal of insightful details about prospects. For instance, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible prospects, and ensures that we only consider the best candidates to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their billings on time, there were always a couple of that needed a push or two.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert instead of a person asking for a billing to be paid (Online Promotional Code 30 Off Active Campaign 2020). Not only was it just as reliable as me emailing them, it indicated I could stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially look.

Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some locations. For the finest e-mail marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its plans depending on the number of customers you’re seeking to reach. Plans begin at $9 monthly for as much as 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that adds numerous functions including customer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless emails, unlike Campaign Display, which offers both fundamental strategies with restricted emails, and more costly unlimited strategies. Online Promotional Code 30 Off Active Campaign 2020.

Online Promotional Code 30 Off Active Campaign 2020

ActiveCampaign provides a 14-day free trial that does not need a credit card. To begin, all you require is your company name and email address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s hard to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, however reveal up on the dashboard anyway if you’re utilizing the totally free trial. Online Promotional Code 30 Off Active Campaign 2020. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Online Promotional Code 30 Off Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Online Promotional Code 30 Off Active Campaign 2020.

Prior to you include any contacts, though, you need to create a list, simply like with Campaign Monitor. When you develop a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to easily create customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental template first.

Online Promotional Code 30 Off Active Campaign 2020

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their email editing experience is slightly easier because you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Online Promotional Code 30 Off Active Campaign 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like choosing a spouse – Online Promotional Code 30 Off Active Campaign 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already mentioned.

Online Promotional Code 30 Off Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be a great choice.

Online Promotional Code 30 Off Active Campaign 2020

I generally do not think pricing ought to be a significant consider deciding the best email marketing platform for your organisation. Having the best features for your marketing strategy will ultimately offset whatever cost differences you find. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this enables you to personalise the content in your e-mail projects using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I think the reason is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals believe it’s been composed manually. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Online Promotional Code 30 Off Active Campaign 2020). If someone opens your e-mail but does not click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t quite best for them.

Online Promotional Code 30 Off Active Campaign 2020

Among our most responded-to email campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t register for an account (Online Promotional Code 30 Off Active Campaign 2020). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

While it’s suggested to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation series to instantly move clients in between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Online Promotional Code 30 Off Active Campaign 2020

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better arise from their lead capture types. This automation series takes some strain off of our support team, as it suggests that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our client success team need to believe about.

Online Promotional Code 30 Off Active Campaign 2020

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker joins Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our website to complete a short test that tells us more about them and how they resolve issues (Online Promotional Code 30 Off Active Campaign 2020).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the best fit. It likewise gives us a lot of informative details about prospects. For example, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we just consider the very finest candidates to come in for an interview. I utilized to hate going after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that required a push or more.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for a billing to be paid (Online Promotional Code 30 Off Active Campaign 2020). Not only was it just as reliable as me emailing them, it meant I might stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially glimpse.

Online Promotional Code 30 Off Active Campaign 2020

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Display in numerous ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The company organizes its plans depending upon the variety of customers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of limitless emails, unlike Campaign Screen, which uses both basic plans with restricted e-mails, and more expensive endless plans. Online Promotional Code 30 Off Active Campaign 2020.

Online Promotional Code 30 Off Active Campaign 2020

ActiveCampaign uses a 14-day free trial that does not need a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glimpse. It’s tough to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other features that you may not plan to utilize, however appear on the control panel anyhow if you’re utilizing the complimentary trial. Online Promotional Code 30 Off Active Campaign 2020. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Online Promotional Code 30 Off Active Campaign 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Online Promotional Code 30 Off Active Campaign 2020.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Monitor. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried out including email, name, and birthday. It acknowledged email, however not the other two, but I had the ability to quickly create custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a basic template first.

Online Promotional Code 30 Off Active Campaign 2020

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is somewhat simpler because you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Online Promotional Code 30 Off Active Campaign 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like choosing a spouse – Online Promotional Code 30 Off Active Campaign 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Online Promotional Code 30 Off Active Campaign 2020Online Promotional Code 30 Off Active Campaign 2020

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already discussed.

Online Promotional Code 30 Off Active Campaign 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be a good choice.

Online Promotional Code 30 Off Active Campaign 2020

I generally do not think pricing should be a significant consider choosing the ideal e-mail marketing platform for your business. Having the ideal features for your marketing strategy will eventually offset whatever price distinctions you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting out. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.