Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this permits you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the factor is due to the fact that it sounds natural and consists of enough personalisation (it references that they’re running an agency) that individuals believe it’s been composed by hand. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send out the e-mail to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Online Coupon Printable 10 Off Active Campaign). If someone opens your email however doesn’t click through to your offer it implies that they were captivated by your subject line, however the offer wasn’t rather right for them.

Online Coupon Printable 10 Off Active Campaign

Among our most responded-to e-mail projects is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however doesn’t register for an account (Online Coupon Printable 10 Off Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to automatically move customers in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Online Coupon Printable 10 Off Active Campaign

I have to admit, collecting NPS ratings in ActiveCampaign is not simple. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get better results from their lead capture types. This automation series takes some pressure off of our support group, as it suggests that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our consumer success team need to consider.

Online Coupon Printable 10 Off Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member joins Endeavor Harbour, an automatic email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to simplify our brand-new employee onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a task from our site to complete a short test that tells us more about them and how they resolve issues (Online Coupon Printable 10 Off Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of insightful details about prospects. For example, among our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just think about the best candidates to come in for an interview. I utilized to dislike chasing up billings. While most of our customers paid their billings on time, there were constantly a few that required a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual asking for an invoice to be paid (Online Coupon Printable 10 Off Active Campaign). Not only was it just as efficient as me emailing them, it meant I might stop sending out an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly advise daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in initially look.

Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies begin at $9 per month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that adds numerous features consisting of client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Screen, which uses both fundamental plans with restricted emails, and more costly endless plans. Online Coupon Printable 10 Off Active Campaign.

Online Coupon Printable 10 Off Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To begin, all you need is your company name and email address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise provides CRM and other features that you might not prepare to use, however appear on the control panel anyway if you’re using the complimentary trial. Online Coupon Printable 10 Off Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Online Coupon Printable 10 Off Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Online Coupon Printable 10 Off Active Campaign.

Before you add any contacts, however, you need to create a list, much like with Campaign Monitor. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out adding email, name, and birthday. It recognized e-mail, however not the other two, however I was able to quickly produce custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template initially.

Online Coupon Printable 10 Off Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their e-mail modifying experience is somewhat easier in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Online Coupon Printable 10 Off Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a spouse – Online Coupon Printable 10 Off Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve currently pointed out.

Online Coupon Printable 10 Off Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform simply since it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a great option.

Online Coupon Printable 10 Off Active Campaign

I normally do not believe rates must be a significant consider deciding the best e-mail marketing platform for your organisation. Having the ideal functions for your marketing strategy will ultimately offset whatever price differences you find. However, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running a company) that individuals presume it’s been composed manually. We have actually even received a great deal of praise from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Online Coupon Printable 10 Off Active Campaign). If someone opens your email but does not click through to your deal it indicates that they were fascinated by your subject line, however the offer wasn’t quite ideal for them.

Online Coupon Printable 10 Off Active Campaign

One of our most responded-to e-mail projects is a basic email that we send to everyone who participates in a Leadformly webinar however does not sign up for an account (Online Coupon Printable 10 Off Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Online Coupon Printable 10 Off Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture forms. This automation series takes some pressure off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our consumer success group need to think of.

Online Coupon Printable 10 Off Active Campaign

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new employee onboarding has made this procedure a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Online Coupon Printable 10 Off Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a great deal of insightful information about candidates. For instance, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we only think about the best candidates to come in for an interview. I utilized to hate going after up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that required a push or two.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Online Coupon Printable 10 Off Active Campaign). Not just was it simply as efficient as me emailing them, it meant I might stop sending an email that I disliked sending out– and it saved me time!There are few tools that I completely recommend on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in at very first look.

Online Coupon Printable 10 Off Active Campaign

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re aiming to reach. Strategies begin at $9 monthly for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes several functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which offers both fundamental plans with limited emails, and more expensive limitless plans. Online Coupon Printable 10 Off Active Campaign.

Online Coupon Printable 10 Off Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To get begun, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, however reveal up on the control panel anyhow if you’re using the free trial. Online Coupon Printable 10 Off Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Online Coupon Printable 10 Off Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Online Coupon Printable 10 Off Active Campaign.

Prior to you add any contacts, though, you need to produce a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to easily produce custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental template first.

Online Coupon Printable 10 Off Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are limited, which is great with me, but their email modifying experience is a little much easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Online Coupon Printable 10 Off Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles selecting a partner – Online Coupon Printable 10 Off Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Online Coupon Printable 10 Off Active CampaignOnline Coupon Printable 10 Off Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Online Coupon Printable 10 Off Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform simply since it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be a good choice.

Online Coupon Printable 10 Off Active Campaign

I generally don’t believe pricing should be a significant consider deciding the ideal e-mail marketing platform for your company. Having the right functions for your marketing technique will ultimately make up for whatever price differences you discover. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.