On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using data caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people think it’s been composed by hand. We have actually even gotten a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around only send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (On Sale Black Friday Active Campaign Email Marketing). If someone opens your e-mail however does not click through to your deal it means that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

On Sale Black Friday Active Campaign Email Marketing

Among our most responded-to email projects is a basic email that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (On Sale Black Friday Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move clients in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

On Sale Black Friday Active Campaign Email Marketing

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better results from their lead capture forms. This automation series takes some pressure off of our support group, as it means that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success group need to believe about.

On Sale Black Friday Active Campaign Email Marketing

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a task from our website to complete a short quiz that informs us more about them and how they resolve problems (On Sale Black Friday Active Campaign Email Marketing).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the right fit. It also provides us a lot of insightful information about candidates. For example, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we just consider the best applicants to come in for an interview. I used to hate going after up invoices. While most of our customers paid their invoices on time, there were always a couple of that required a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came throughout more as an alert instead of a person asking for a billing to be paid (On Sale Black Friday Active Campaign Email Marketing). Not just was it just as effective as me emailing them, it meant I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at very first glimpse.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Display in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its plans depending on the number of customers you’re seeking to reach. Plans start at $9 per month for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that includes a number of functions including consumer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Monitor, which offers both basic strategies with minimal e-mails, and more pricey unrestricted strategies. On Sale Black Friday Active Campaign Email Marketing.

On Sale Black Friday Active Campaign Email Marketing

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other features that you might not prepare to use, but appear on the dashboard anyhow if you’re using the complimentary trial. On Sale Black Friday Active Campaign Email Marketing. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

On Sale Black Friday Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third celebration integration. On Sale Black Friday Active Campaign Email Marketing.

Before you include any contacts, though, you need to produce a list, just like with Campaign Monitor. When you create a list, you require to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I checked out adding email, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a standard template first.

On Sale Black Friday Active Campaign Email Marketing

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are limited, which is great with me, but their email modifying experience is a little much easier in that you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

On Sale Black Friday Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a spouse – On Sale Black Friday Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

On Sale Black Friday Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a great choice.

On Sale Black Friday Active Campaign Email Marketing

I usually do not think pricing ought to be a major consider deciding the ideal email marketing platform for your organisation. Having the right functions for your marketing method will eventually offset whatever price distinctions you discover. However, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing information recorded from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this allows you to customise the content in your email projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed manually. We have actually even received a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (On Sale Black Friday Active Campaign Email Marketing). If somebody opens your e-mail but doesn’t click through to your offer it means that they were interested by your subject line, however the offer wasn’t quite best for them.

On Sale Black Friday Active Campaign Email Marketing

One of our most responded-to email projects is a basic email that we send to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (On Sale Black Friday Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation sequences to automatically move customers between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

On Sale Black Friday Active Campaign Email Marketing

I need to admit, collecting NPS ratings in ActiveCampaign is not easy. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s easy however is one less thing that our consumer success group requirement to think about.

On Sale Black Friday Active Campaign Email Marketing

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee joins Venture Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new employee onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to complete a brief test that tells us more about them and how they solve problems (On Sale Black Friday Active Campaign Email Marketing).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise provides us a lot of informative information about candidates. For example, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the very best candidates to come in for an interview. I used to hate chasing up invoices. While most of our clients paid their invoices on time, there were constantly a few that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert instead of an individual asking for an invoice to be paid (On Sale Black Friday Active Campaign Email Marketing). Not only was it just as reliable as me emailing them, it implied I might stop sending out an e-mail that I hated sending– and it conserved me time!There are few tools that I totally advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially glance.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some locations. For the finest email marketing experience aim to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re looking to reach. Strategies start at $9 monthly for up to 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that includes numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless emails, unlike Campaign Display, which provides both standard strategies with minimal e-mails, and more costly limitless strategies. On Sale Black Friday Active Campaign Email Marketing.

On Sale Black Friday Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other functions that you might not prepare to use, however appear on the dashboard anyhow if you’re using the free trial. On Sale Black Friday Active Campaign Email Marketing. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

On Sale Black Friday Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. On Sale Black Friday Active Campaign Email Marketing.

Prior to you include any contacts, though, you have to produce a list, just like with Campaign Display. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, but I was able to quickly produce custom fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a basic design template initially.

On Sale Black Friday Active Campaign Email Marketing

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is slightly simpler in that you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

On Sale Black Friday Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a spouse – On Sale Black Friday Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

On Sale Black Friday Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber may be an excellent option.

On Sale Black Friday Active Campaign Email Marketing

I typically don’t believe prices must be a major factor in deciding the best email marketing platform for your service. Having the right functions for your marketing strategy will eventually make up for whatever rate differences you find. But, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.