Measurements Inches Email Marketing Active Campaign

Measurements Inches Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that people suspect it’s been written by hand. We’ve even received a great deal of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, however the 2nd time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Measurements Inches Email Marketing Active Campaign). If someone opens your email however does not click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t quite best for them.

Measurements Inches Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Measurements Inches Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we first began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move clients in between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Measurements Inches Email Marketing Active Campaign

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture types. This automation sequence takes some strain off of our assistance team, as it means that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our consumer success group requirement to think of.

Measurements Inches Email Marketing Active Campaign

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new staff member signs up with Endeavor Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger image vision and objectives.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a job from our website to complete a brief quiz that informs us more about them and how they resolve issues (Measurements Inches Email Marketing Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise offers us a great deal of insightful information about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Measurements Inches Email Marketing Active Campaign

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible prospects, and guarantees that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their invoices on time, there were constantly a few that required a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual requesting for an invoice to be paid (Measurements Inches Email Marketing Active Campaign). Not just was it simply as effective as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I completely suggest daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in at first glimpse.

Measurements Inches Email Marketing Active Campaign

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending on the number of customers you’re seeking to reach. Strategies start at $9 each month for up to 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited emails, unlike Campaign Monitor, which uses both standard plans with minimal e-mails, and more pricey limitless strategies. Measurements Inches Email Marketing Active Campaign.

Measurements Inches Email Marketing Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other features that you may not plan to use, however appear on the control panel anyhow if you’re utilizing the complimentary trial. Measurements Inches Email Marketing Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Measurements Inches Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Monitor, which has no third party combination. Measurements Inches Email Marketing Active Campaign.

Before you add any contacts, though, you have to produce a list, just like with Campaign Monitor. When you develop a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly develop custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard design template first.

Measurements Inches Email Marketing Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their design templates are limited, which is great with me, however their email editing experience is slightly easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Measurements Inches Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform is like selecting a spouse – Measurements Inches Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Measurements Inches Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform simply since it’s more affordable on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 customers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a great choice.

Measurements Inches Email Marketing Active Campaign

I normally don’t think prices should be a major factor in choosing the ideal email marketing platform for your service. Having the ideal features for your marketing strategy will ultimately make up for whatever cost distinctions you find. However, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Measurements Inches Email Marketing Active Campaign

Measurements Inches Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using data caught from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this enables you to customise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I suspect the factor is because it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed by hand. We have actually even gotten a lot of appreciation from people who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Measurements Inches Email Marketing Active Campaign). If somebody opens your e-mail however doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t rather ideal for them.

Measurements Inches Email Marketing Active Campaign

Among our most responded-to email campaigns is a simple email that we send to everybody who goes to a Leadformly webinar but does not register for an account (Measurements Inches Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly since …’.

When we first started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move clients between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Measurements Inches Email Marketing Active Campaign

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve results from their lead capture forms. This automation series takes some pressure off of our support group, as it suggests that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our consumer success group requirement to think of.

Measurements Inches Email Marketing Active Campaign

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to streamline our new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that use for a job from our website to finish a short test that informs us more about them and how they resolve issues (Measurements Inches Email Marketing Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a great deal of informative details about candidates. For example, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Measurements Inches Email Marketing Active Campaign

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and guarantees that we only think about the absolute best applicants to come in for an interview. I used to hate chasing after up billings. While the majority of our clients paid their billings on time, there were always a few that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and came across more as an alert rather than a person requesting for an invoice to be paid (Measurements Inches Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in at very first glance.

Measurements Inches Email Marketing Active Campaign

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending upon the variety of customers you’re wanting to reach. Strategies begin at $9 monthly for as much as 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that adds numerous functions including client relationship management (CRM), a custom domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted e-mails, unlike Campaign Display, which offers both basic strategies with limited emails, and more costly unlimited plans. Measurements Inches Email Marketing Active Campaign.

Measurements Inches Email Marketing Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, but show up on the control panel anyhow if you’re utilizing the complimentary trial. Measurements Inches Email Marketing Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Measurements Inches Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another location where it bests Campaign Display, which has no third party integration. Measurements Inches Email Marketing Active Campaign.

Prior to you add any contacts, though, you need to produce a list, just like with Campaign Screen. When you develop a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, but not the other two, but I was able to easily produce custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental template first.

Measurements Inches Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat simpler in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Measurements Inches Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a partner – Measurements Inches Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Measurements Inches  Email Marketing Active CampaignMeasurements Inches Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Measurements Inches Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a great choice.

Measurements Inches Email Marketing Active Campaign

I normally do not think rates must be a major factor in deciding the ideal email marketing platform for your organisation. Having the ideal functions for your marketing technique will eventually make up for whatever rate differences you find. But, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.