Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing information captured from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is since it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals suspect it’s been written by hand. We have actually even gotten a lot of praise from people who have actually recognized that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Magento Pre-Built Plugin For Active Campaign). If someone opens your email but doesn’t click through to your offer it indicates that they were captivated by your subject line, but the offer wasn’t quite best for them.

Magento Pre-Built Plugin For Active Campaign

Among our most responded-to e-mail projects is a basic email that we send out to everyone who attends a Leadformly webinar but does not register for an account (Magento Pre-Built Plugin For Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we first began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to instantly move customers in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Magento Pre-Built Plugin For Active Campaign

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture kinds. This automation series takes some pressure off of our assistance team, as it implies that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success group need to think of.

Magento Pre-Built Plugin For Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a new employee signs up with Venture Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they resolve problems (Magento Pre-Built Plugin For Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a lot of insightful details about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we only consider the best applicants to come in for an interview. I used to dislike going after up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that needed a push or more.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (Magento Pre-Built Plugin For Active Campaign). Not only was it simply as efficient as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly suggest daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unlimited emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning look.

Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business organizes its strategies depending upon the number of customers you’re aiming to reach. Plans start at $9 each month for approximately 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds numerous features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Display, which uses both standard strategies with limited e-mails, and more pricey endless plans. Magento Pre-Built Plugin For Active Campaign.

Magento Pre-Built Plugin For Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you require is your company name and email address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other functions that you might not prepare to use, however show up on the control panel anyway if you’re using the free trial. Magento Pre-Built Plugin For Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Magento Pre-Built Plugin For Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Display, which has no third celebration combination. Magento Pre-Built Plugin For Active Campaign.

Before you include any contacts, however, you have to create a list, simply like with Campaign Display. When you produce a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding e-mail, name, and birthday. It recognized email, but not the other two, but I was able to easily produce custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a fundamental design template first.

Magento Pre-Built Plugin For Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is slightly much easier in that you can produce inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Magento Pre-Built Plugin For Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Magento Pre-Built Plugin For Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Magento Pre-Built Plugin For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be a great option.

Magento Pre-Built Plugin For Active Campaign

I typically do not believe rates must be a significant consider deciding the ideal email marketing platform for your business. Having the best functions for your marketing strategy will eventually offset whatever cost differences you find. However, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this permits you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the reason is because it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people believe it’s been written manually. We have actually even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Magento Pre-Built Plugin For Active Campaign). If someone opens your e-mail but does not click through to your offer it indicates that they were interested by your subject line, but the offer wasn’t quite right for them.

Magento Pre-Built Plugin For Active Campaign

Among our most responded-to email campaigns is a simple email that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (Magento Pre-Built Plugin For Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Magento Pre-Built Plugin For Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is not easy. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better outcomes from their lead capture kinds. This automation series takes some stress off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success team need to think about.

Magento Pre-Built Plugin For Active Campaign

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Endeavor Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a short test that informs us more about them and how they resolve issues (Magento Pre-Built Plugin For Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative information about candidates. For example, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate going after up billings. While most of our clients paid their billings on time, there were always a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting an invoice to be paid (Magento Pre-Built Plugin For Active Campaign). Not just was it just as reliable as me emailing them, it implied I could stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I completely advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning glimpse.

Magento Pre-Built Plugin For Active Campaign

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its plans depending upon the number of customers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes several functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of endless emails, unlike Campaign Screen, which provides both basic plans with limited e-mails, and more pricey unlimited strategies. Magento Pre-Built Plugin For Active Campaign.

Magento Pre-Built Plugin For Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To begin, all you require is your business name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s hard to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you may not plan to use, however show up on the control panel anyhow if you’re using the complimentary trial. Magento Pre-Built Plugin For Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Magento Pre-Built Plugin For Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no third party integration. Magento Pre-Built Plugin For Active Campaign.

Prior to you add any contacts, though, you have to create a list, much like with Campaign Screen. When you create a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding email, name, and birthday. It recognized email, but not the other 2, but I was able to quickly develop customized fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental template first.

Magento Pre-Built Plugin For Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is a little much easier in that you can create inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Magento Pre-Built Plugin For Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Magento Pre-Built Plugin For Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Magento Pre-Built Plugin For Active CampaignMagento Pre-Built Plugin For Active Campaign

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Magento Pre-Built Plugin For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform just since it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be an excellent option.

Magento Pre-Built Plugin For Active Campaign

I typically do not believe prices must be a significant element in deciding the best email marketing platform for your company. Having the best features for your marketing strategy will ultimately offset whatever cost distinctions you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.