How To Tag Different Kickstarter Levels In Active Campaign

How To Tag Different Kickstarter Levels In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data recorded from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the factor is because it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that people think it’s been written manually. We’ve even received a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How To Tag Different Kickstarter Levels In Active Campaign). If somebody opens your e-mail but does not click through to your deal it means that they were interested by your subject line, however the offer wasn’t quite right for them.

How To Tag Different Kickstarter Levels In Active Campaign

Among our most responded-to e-mail projects is an easy email that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (How To Tag Different Kickstarter Levels In Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

How To Tag Different Kickstarter Levels In Active Campaign

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture forms. This automation series takes some strain off of our support group, as it means that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group need to believe about.

How To Tag Different Kickstarter Levels In Active Campaign

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member signs up with Endeavor Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our new staff member onboarding has actually made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our website to complete a short quiz that informs us more about them and how they resolve issues (How To Tag Different Kickstarter Levels In Active Campaign).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the right fit. It also provides us a lot of informative details about prospects. For example, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

How To Tag Different Kickstarter Levels In Active Campaign

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and ensures that we only consider the best candidates to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their billings on time, there were constantly a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for a billing to be paid (How To Tag Different Kickstarter Levels In Active Campaign). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I completely advise daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in at first glance.

How To Tag Different Kickstarter Levels In Active Campaign

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re aiming to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds numerous features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which offers both standard plans with limited e-mails, and more expensive limitless strategies. How To Tag Different Kickstarter Levels In Active Campaign.

How To Tag Different Kickstarter Levels In Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get begun, all you need is your company name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise offers CRM and other features that you might not plan to use, but appear on the dashboard anyway if you’re using the totally free trial. How To Tag Different Kickstarter Levels In Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

How To Tag Different Kickstarter Levels In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. How To Tag Different Kickstarter Levels In Active Campaign.

Before you add any contacts, though, you need to develop a list, simply like with Campaign Display. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly create custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a standard template first.

How To Tag Different Kickstarter Levels In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their design templates are limited, which is fine with me, however their email modifying experience is slightly easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Tag Different Kickstarter Levels In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles picking a spouse – How To Tag Different Kickstarter Levels In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already mentioned.

How To Tag Different Kickstarter Levels In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be a good option.

How To Tag Different Kickstarter Levels In Active Campaign

I normally don’t think pricing must be a major factor in deciding the right email marketing platform for your organisation. Having the ideal features for your marketing technique will eventually offset whatever price distinctions you find. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.