How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the reason is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that people presume it’s been composed manually. We have actually even gotten a great deal of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (How To Recover A Draft Campaign In Active Campaign). If someone opens your e-mail but doesn’t click through to your deal it means that they were fascinated by your subject line, but the offer wasn’t quite ideal for them.

How To Recover A Draft Campaign In Active Campaign

One of our most responded-to e-mail projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (How To Recover A Draft Campaign In Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly because …’.

When we first started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to automatically move clients between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

How To Recover A Draft Campaign In Active Campaign

I have to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it implies that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success team need to think about.

How To Recover A Draft Campaign In Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker signs up with Venture Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are aligned with the company’s bigger image vision and goals.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that use for a task from our site to complete a short quiz that informs us more about them and how they solve problems (How To Recover A Draft Campaign In Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the best fit. It also offers us a lot of informative information about prospects. For example, one of our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the best candidates to come in for an interview. I used to hate chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a nudge or 2.

By sending the email from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (How To Recover A Draft Campaign In Active Campaign). Not just was it just as efficient as me emailing them, it suggested I could stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be tough to take in at very first glimpse.

How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending on the number of subscribers you’re aiming to reach. Plans start at $9 each month for as much as 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which provides both fundamental plans with limited e-mails, and more expensive unrestricted plans. How To Recover A Draft Campaign In Active Campaign.

How To Recover A Draft Campaign In Active Campaign

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other functions that you might not plan to use, but appear on the control panel anyhow if you’re utilizing the complimentary trial. How To Recover A Draft Campaign In Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

How To Recover A Draft Campaign In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another location where it bests Campaign Display, which has no third party integration. How To Recover A Draft Campaign In Active Campaign.

Prior to you add any contacts, though, you have to produce a list, similar to with Campaign Display. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other 2, but I had the ability to easily produce custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental template first.

How To Recover A Draft Campaign In Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are restricted, which is great with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Recover A Draft Campaign In Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – How To Recover A Draft Campaign In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

How To Recover A Draft Campaign In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform just because it’s more affordable on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be an excellent option.

How To Recover A Draft Campaign In Active Campaign

I usually don’t think rates ought to be a major consider choosing the ideal e-mail marketing platform for your business. Having the right functions for your marketing strategy will ultimately make up for whatever price differences you discover. However, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing data captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the reason is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that people believe it’s been written by hand. We have actually even gotten a great deal of praise from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (How To Recover A Draft Campaign In Active Campaign). If someone opens your e-mail but does not click through to your offer it suggests that they were fascinated by your subject line, however the deal wasn’t rather best for them.

How To Recover A Draft Campaign In Active Campaign

Among our most responded-to email campaigns is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (How To Recover A Draft Campaign In Active Campaign). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

How To Recover A Draft Campaign In Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get better results from their lead capture types. This automation series takes some pressure off of our assistance group, as it implies that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s basic but is one less thing that our customer success team requirement to believe about.

How To Recover A Draft Campaign In Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new staff member signs up with Venture Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, using marketing automation to improve our brand-new staff member onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a task from our website to complete a short test that tells us more about them and how they resolve issues (How To Recover A Draft Campaign In Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of insightful information about candidates. For instance, among our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible prospects, and guarantees that we only think about the best candidates to come in for an interview. I used to hate going after up billings. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (How To Recover A Draft Campaign In Active Campaign). Not only was it just as efficient as me emailing them, it indicated I could stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in at first glimpse.

How To Recover A Draft Campaign In Active Campaign

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest email marketing experience appearance to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The business arranges its strategies depending upon the variety of customers you’re looking to reach. Plans start at $9 each month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous features including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of endless e-mails, unlike Campaign Screen, which provides both basic plans with restricted e-mails, and more costly unrestricted plans. How To Recover A Draft Campaign In Active Campaign.

How To Recover A Draft Campaign In Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glimpse. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also provides CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyway if you’re using the free trial. How To Recover A Draft Campaign In Active Campaign. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

How To Recover A Draft Campaign In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Screen, which has no 3rd party combination. How To Recover A Draft Campaign In Active Campaign.

Prior to you add any contacts, however, you have to produce a list, similar to with Campaign Display. When you produce a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to quickly develop custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental template first.

How To Recover A Draft Campaign In Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are restricted, which is fine with me, but their e-mail editing experience is somewhat much easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Recover A Draft Campaign In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform resembles picking a spouse – How To Recover A Draft Campaign In Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

How To Recover A Draft Campaign In Active CampaignHow To Recover A Draft Campaign In Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already mentioned.

How To Recover A Draft Campaign In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a great option.

How To Recover A Draft Campaign In Active Campaign

I typically don’t think rates must be a major element in deciding the right email marketing platform for your organisation. Having the ideal functions for your marketing method will ultimately offset whatever cost distinctions you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.