How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information captured from our Leadformly type to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is because it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals think it’s been written manually. We have actually even gotten a great deal of appreciation from people who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (How To Put A Gif In An Email Active Campaign). If someone opens your e-mail but does not click through to your offer it indicates that they were captivated by your subject line, however the offer wasn’t rather right for them.

How To Put A Gif In An Email Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who attends a Leadformly webinar however does not register for an account (How To Put A Gif In An Email Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move customers in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

How To Put A Gif In An Email Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better arise from their lead capture types. This automation series takes some pressure off of our assistance group, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success team requirement to consider.

How To Put A Gif In An Email Active Campaign

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our website to complete a short test that informs us more about them and how they solve problems (How To Put A Gif In An Email Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It likewise gives us a lot of informative details about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and makes sure that we only think about the best applicants to come in for an interview. I used to dislike chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting for a billing to be paid (How To Put A Gif In An Email Active Campaign). Not just was it simply as effective as me emailing them, it suggested I might stop sending an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in at very first look.

How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The company arranges its plans depending on the variety of subscribers you’re seeking to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus plan that adds several functions consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unlimited emails, unlike Campaign Monitor, which offers both standard strategies with restricted e-mails, and more pricey limitless plans. How To Put A Gif In An Email Active Campaign.

How To Put A Gif In An Email Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other functions that you might not plan to use, however appear on the control panel anyhow if you’re utilizing the totally free trial. How To Put A Gif In An Email Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

How To Put A Gif In An Email Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. How To Put A Gif In An Email Active Campaign.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Display. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other two, but I had the ability to easily create custom fields. You can also tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental template initially.

How To Put A Gif In An Email Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their email modifying experience is somewhat much easier in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Put A Gif In An Email Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform resembles picking a spouse – How To Put A Gif In An Email Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I have actually already discussed.

How To Put A Gif In An Email Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be an excellent option.

How To Put A Gif In An Email Active Campaign

I usually do not believe prices needs to be a significant consider choosing the right email marketing platform for your company. Having the best functions for your marketing technique will ultimately make up for whatever price differences you find. But, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the reason is due to the fact that it sounds natural and consists of adequate personalisation (it recommendations that they’re running a firm) that individuals presume it’s been written by hand. We’ve even received a lot of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, but the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How To Put A Gif In An Email Active Campaign). If somebody opens your e-mail however does not click through to your deal it means that they were interested by your subject line, however the offer wasn’t rather right for them.

How To Put A Gif In An Email Active Campaign

Among our most responded-to email campaigns is an easy e-mail that we send to everyone who goes to a Leadformly webinar however doesn’t register for an account (How To Put A Gif In An Email Active Campaign). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly because …’.

When we first began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

While it’s suggested to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move clients in between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

How To Put A Gif In An Email Active Campaign

I have to admit, collecting NPS ratings in ActiveCampaign is not simple. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it implies that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group requirement to think of.

How To Put A Gif In An Email Active Campaign

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new staff member joins Endeavor Harbour, an automatic email series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that get a task from our site to finish a short test that informs us more about them and how they fix issues (How To Put A Gif In An Email Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It also provides us a lot of insightful info about candidates. For instance, among our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and ensures that we just think about the best applicants to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their billings on time, there were always a few that needed a nudge or two.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting for a billing to be paid (How To Put A Gif In An Email Active Campaign). Not only was it just as effective as me emailing them, it meant I could stop sending out an email that I hated sending out– and it saved me time!There are few tools that I totally recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially glimpse.

How To Put A Gif In An Email Active Campaign

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the number of subscribers you’re wanting to reach. Strategies begin at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that includes a number of features including client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Screen, which offers both basic plans with minimal emails, and more pricey unrestricted plans. How To Put A Gif In An Email Active Campaign.

How To Put A Gif In An Email Active Campaign

ActiveCampaign uses a 14-day free trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also uses CRM and other features that you might not prepare to utilize, but show up on the control panel anyhow if you’re using the complimentary trial. How To Put A Gif In An Email Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

How To Put A Gif In An Email Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. How To Put A Gif In An Email Active Campaign.

Prior to you include any contacts, however, you have to develop a list, just like with Campaign Screen. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I tried including email, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to easily produce custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a basic template initially.

How To Put A Gif In An Email Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat much easier because you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Put A Gif In An Email Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like selecting a partner – How To Put A Gif In An Email Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

How To Put A Gif In An Email Active CampaignHow To Put A Gif In An Email Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

How To Put A Gif In An Email Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just because it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be a good choice.

How To Put A Gif In An Email Active Campaign

I typically do not believe prices needs to be a significant aspect in choosing the best email marketing platform for your service. Having the best functions for your marketing strategy will ultimately offset whatever rate distinctions you discover. But, price is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.