How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign Cost

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals presume it’s been written by hand. We have actually even gotten a great deal of praise from people who’ve recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the second time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (How Much Do Email Marketing Active Campaign Cost). If somebody opens your e-mail but doesn’t click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t quite right for them.

How Much Do Email Marketing Active Campaign Cost

One of our most responded-to e-mail campaigns is a basic email that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (How Much Do Email Marketing Active Campaign Cost). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move clients between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

How Much Do Email Marketing Active Campaign Cost

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better results from their lead capture types. This automation sequence takes some stress off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success team need to think of.

How Much Do Email Marketing Active Campaign Cost

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a job from our website to finish a brief quiz that tells us more about them and how they fix issues (How Much Do Email Marketing Active Campaign Cost).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of insightful information about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

This quiz is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and ensures that we just consider the very best applicants to come in for an interview. I utilized to hate going after up billings. While the bulk of our customers paid their invoices on time, there were always a few that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for a billing to be paid (How Much Do Email Marketing Active Campaign Cost). Not only was it simply as reliable as me emailing them, it meant I could stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I totally suggest on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning look.

How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re aiming to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that includes several functions including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Monitor, which provides both standard plans with limited emails, and more costly unrestricted plans. How Much Do Email Marketing Active Campaign Cost.

How Much Do Email Marketing Active Campaign Cost

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To start, all you need is your business name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other functions that you might not plan to utilize, but appear on the dashboard anyway if you’re using the free trial. How Much Do Email Marketing Active Campaign Cost. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

How Much Do Email Marketing Active Campaign Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. How Much Do Email Marketing Active Campaign Cost.

Prior to you add any contacts, though, you need to produce a list, much like with Campaign Screen. When you develop a list, you need to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with adding e-mail, name, and birthday. It acknowledged email, however not the other 2, however I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a standard template first.

How Much Do Email Marketing Active Campaign Cost

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are restricted, which is great with me, however their email editing experience is a little much easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How Much Do Email Marketing Active Campaign Cost

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – How Much Do Email Marketing Active Campaign Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

How Much Do Email Marketing Active Campaign Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber may be a great option.

How Much Do Email Marketing Active Campaign Cost

I typically don’t believe rates should be a significant consider deciding the best e-mail marketing platform for your company. Having the right functions for your marketing method will ultimately offset whatever rate distinctions you find. However, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign Cost

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information captured from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this allows you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed by hand. We’ve even received a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (How Much Do Email Marketing Active Campaign Cost). If someone opens your email but doesn’t click through to your offer it means that they were interested by your subject line, however the offer wasn’t rather ideal for them.

How Much Do Email Marketing Active Campaign Cost

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t sign up for an account (How Much Do Email Marketing Active Campaign Cost). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly because …’.

When we initially started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to immediately move clients in between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

How Much Do Email Marketing Active Campaign Cost

I have to admit, collecting NPS ratings in ActiveCampaign is not simple. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture forms. This automation series takes some strain off of our support team, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s easy but is one less thing that our consumer success group need to believe about.

How Much Do Email Marketing Active Campaign Cost

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to streamline our new worker onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a task from our website to complete a short test that informs us more about them and how they resolve problems (How Much Do Email Marketing Active Campaign Cost).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It also provides us a lot of insightful details about prospects. For instance, among our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we just consider the absolute best candidates to come in for an interview. I used to dislike chasing up billings. While most of our customers paid their invoices on time, there were always a few that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of a person requesting a billing to be paid (How Much Do Email Marketing Active Campaign Cost). Not only was it just as effective as me emailing them, it implied I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in at first glimpse.

How Much Do Email Marketing Active Campaign Cost

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its strategies depending on the variety of customers you’re looking to reach. Plans begin at $9 per month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes several functions consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Display, which offers both standard strategies with minimal emails, and more expensive limitless strategies. How Much Do Email Marketing Active Campaign Cost.

How Much Do Email Marketing Active Campaign Cost

ActiveCampaign provides a 14-day free trial that does not require a credit card. To begin, all you require is your company name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other functions that you may not plan to use, but show up on the control panel anyhow if you’re using the totally free trial. How Much Do Email Marketing Active Campaign Cost. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

How Much Do Email Marketing Active Campaign Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Display, which has no third celebration integration. How Much Do Email Marketing Active Campaign Cost.

Prior to you add any contacts, though, you need to create a list, similar to with Campaign Display. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, however I was able to quickly produce customized fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

How Much Do Email Marketing Active Campaign Cost

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, however their email editing experience is slightly much easier in that you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

How Much Do Email Marketing Active Campaign Cost

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – How Much Do Email Marketing Active Campaign Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

How Much Do Email Marketing Active Campaign  CostHow Much Do Email Marketing Active Campaign Cost

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently discussed.

How Much Do Email Marketing Active Campaign Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be an excellent option.

How Much Do Email Marketing Active Campaign Cost

I usually don’t believe rates needs to be a major consider choosing the best email marketing platform for your company. Having the best features for your marketing technique will eventually make up for whatever rate differences you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.