Government Employee Discount Email Marketing Active Campaign

Government Employee Discount Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the reason is since it sounds natural and includes enough personalisation (it referrals that they’re running a company) that individuals think it’s been composed manually. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Government Employee Discount Email Marketing Active Campaign). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were fascinated by your subject line, but the deal wasn’t rather best for them.

Government Employee Discount Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy email that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Government Employee Discount Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move clients between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Government Employee Discount Email Marketing Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get much better arise from their lead capture forms. This automation sequence takes some strain off of our assistance team, as it suggests that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group need to think of.

Government Employee Discount Email Marketing Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee signs up with Venture Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s larger photo vision and objectives.

While non-traditional, using marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all prospects that make an application for a job from our website to finish a short quiz that tells us more about them and how they resolve problems (Government Employee Discount Email Marketing Active Campaign).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It likewise provides us a great deal of informative info about candidates. For example, among our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Government Employee Discount Email Marketing Active Campaign

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and ensures that we only think about the very finest candidates to come in for an interview. I used to dislike going after up billings. While the majority of our customers paid their billings on time, there were always a couple of that needed a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Government Employee Discount Email Marketing Active Campaign). Not just was it just as efficient as me emailing them, it indicated I could stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially look.

Government Employee Discount Email Marketing Active Campaign

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help via live chat, however not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of subscribers you’re looking to reach. Strategies start at $9 monthly for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which uses both standard strategies with limited emails, and more pricey unlimited plans. Government Employee Discount Email Marketing Active Campaign.

Government Employee Discount Email Marketing Active Campaign

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get started, all you need is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you may not plan to utilize, however appear on the control panel anyway if you’re using the complimentary trial. Government Employee Discount Email Marketing Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

Government Employee Discount Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Screen, which has no third celebration integration. Government Employee Discount Email Marketing Active Campaign.

Before you include any contacts, however, you have to develop a list, much like with Campaign Screen. When you create a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with including e-mail, name, and birthday. It recognized email, however not the other two, but I was able to quickly develop customized fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template initially.

Government Employee Discount Email Marketing Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little much easier because you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Government Employee Discount Email Marketing Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles picking a partner – Government Employee Discount Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Government Employee Discount Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be an excellent choice.

Government Employee Discount Email Marketing Active Campaign

I generally don’t believe rates should be a major consider choosing the right email marketing platform for your organisation. Having the right features for your marketing strategy will ultimately make up for whatever price distinctions you find. But, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting out. MailChimp, is free below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Government Employee Discount Email Marketing Active Campaign

Government Employee Discount Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals suspect it’s been written manually. We’ve even received a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around only send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Government Employee Discount Email Marketing Active Campaign). If somebody opens your e-mail however doesn’t click through to your deal it implies that they were interested by your subject line, however the offer wasn’t rather ideal for them.

Government Employee Discount Email Marketing Active Campaign

One of our most responded-to email projects is a basic e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Government Employee Discount Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation series to immediately move customers between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Government Employee Discount Email Marketing Active Campaign

I have to confess, collecting NPS scores in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it implies that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success team need to think of.

Government Employee Discount Email Marketing Active Campaign

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the company’s larger picture vision and goals.

While unconventional, utilizing marketing automation to simplify our new worker onboarding has actually made this process a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to finish a brief quiz that informs us more about them and how they solve problems (Government Employee Discount Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative information about prospects. For example, one of our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Government Employee Discount Email Marketing Active Campaign

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

This quiz is sent out through a marketing automation series, which frees up hours of emailing back and forth with possible prospects, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Government Employee Discount Email Marketing Active Campaign). Not only was it simply as reliable as me emailing them, it indicated I could stop sending out an e-mail that I hated sending out– and it saved me time!There are couple of tools that I completely suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning look.

Government Employee Discount Email Marketing Active Campaign

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The business arranges its plans depending upon the number of subscribers you’re wanting to reach. Strategies begin at $9 monthly for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that includes several functions including customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which offers both fundamental plans with minimal e-mails, and more costly unlimited strategies. Government Employee Discount Email Marketing Active Campaign.

Government Employee Discount Email Marketing Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a credit card. To start, all you need is your business name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise provides CRM and other functions that you may not plan to utilize, however show up on the dashboard anyway if you’re utilizing the free trial. Government Employee Discount Email Marketing Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Government Employee Discount Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Government Employee Discount Email Marketing Active Campaign.

Before you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you develop a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried including e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly develop custom fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a fundamental template initially.

Government Employee Discount Email Marketing Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are limited, which is great with me, however their email modifying experience is somewhat simpler because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Government Employee Discount Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles picking a partner – Government Employee Discount Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Government Employee Discount  Email Marketing Active CampaignGovernment Employee Discount Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already mentioned.

Government Employee Discount Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform just because it’s more affordable on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber may be a great option.

Government Employee Discount Email Marketing Active Campaign

I normally do not think pricing must be a major factor in deciding the best e-mail marketing platform for your company. Having the right features for your marketing strategy will ultimately offset whatever price distinctions you discover. But, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.