Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020 Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this enables you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the factor is because it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that individuals think it’s been composed by hand. We have actually even received a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around just send the email to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Giveaways 2020 Active Campaign Email Marketing). If someone opens your e-mail but doesn’t click through to your offer it means that they were captivated by your subject line, however the deal wasn’t quite best for them.

Giveaways 2020 Active Campaign Email Marketing

One of our most responded-to email campaigns is an easy email that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Giveaways 2020 Active Campaign Email Marketing). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we first began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Giveaways 2020 Active Campaign  Email MarketingGiveaways 2020 Active Campaign Email Marketing

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation series to immediately move customers in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Giveaways 2020 Active Campaign Email Marketing

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture types. This automation sequence takes some strain off of our assistance group, as it implies that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our consumer success group need to think about.

Giveaways 2020 Active Campaign Email Marketing

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automated e-mail series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new employee onboarding has made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to finish a brief test that informs us more about them and how they solve issues (Giveaways 2020 Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a great deal of insightful info about candidates. For instance, among our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020 Active Campaign  Email MarketingGiveaways 2020 Active Campaign Email Marketing

This test is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and guarantees that we just think about the very finest applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or two.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Giveaways 2020 Active Campaign Email Marketing). Not only was it simply as efficient as me emailing them, it suggested I could stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glance.

Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020 Active Campaign  Email MarketingGiveaways 2020 Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its plans depending on the variety of subscribers you’re looking to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that adds numerous features including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited emails, unlike Campaign Display, which offers both fundamental strategies with minimal emails, and more pricey endless strategies. Giveaways 2020 Active Campaign Email Marketing.

Giveaways 2020 Active Campaign Email Marketing

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get begun, all you require is your company name and e-mail address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign also uses CRM and other features that you may not prepare to use, however reveal up on the control panel anyhow if you’re using the free trial. Giveaways 2020 Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Giveaways 2020 Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Giveaways 2020 Active Campaign Email Marketing.

Before you add any contacts, however, you need to produce a list, much like with Campaign Display. When you produce a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I tried adding email, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly produce customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a basic template first.

Giveaways 2020 Active Campaign Email Marketing

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat easier in that you can produce inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Giveaways 2020 Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles picking a partner – Giveaways 2020 Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Giveaways 2020 Active Campaign  Email MarketingGiveaways 2020 Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Giveaways 2020 Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform just due to the fact that it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be an excellent choice.

Giveaways 2020 Active Campaign Email Marketing

I usually don’t think prices must be a major consider choosing the right email marketing platform for your organisation. Having the ideal features for your marketing method will eventually offset whatever rate distinctions you discover. However, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020 Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information recorded from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that people presume it’s been written by hand. We have actually even gotten a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around just send the e-mail to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Giveaways 2020 Active Campaign Email Marketing). If someone opens your email but does not click through to your offer it suggests that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Giveaways 2020 Active Campaign Email Marketing

Among our most responded-to email campaigns is a simple email that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Giveaways 2020 Active Campaign Email Marketing). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Giveaways 2020  Active Campaign Email MarketingGiveaways 2020 Active Campaign Email Marketing

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move clients between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Giveaways 2020 Active Campaign Email Marketing

I need to admit, gathering NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve arise from their lead capture types. This automation sequence takes some strain off of our assistance group, as it indicates that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success team need to think of.

Giveaways 2020 Active Campaign Email Marketing

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to enhance our new worker onboarding has actually made this procedure a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our site to complete a brief test that tells us more about them and how they resolve issues (Giveaways 2020 Active Campaign Email Marketing).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It also provides us a great deal of insightful info about prospects. For example, one of our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020  Active Campaign Email MarketingGiveaways 2020 Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we only consider the really finest applicants to come in for an interview. I utilized to dislike chasing up billings. While the majority of our customers paid their billings on time, there were always a few that required a nudge or two.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting for a billing to be paid (Giveaways 2020 Active Campaign Email Marketing). Not just was it simply as efficient as me emailing them, it suggested I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially glance.

Giveaways 2020 Active Campaign Email Marketing

Giveaways 2020  Active Campaign Email MarketingGiveaways 2020 Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Screen in lots of methods, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 per month for approximately 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features including client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted emails, unlike Campaign Display, which offers both basic plans with restricted e-mails, and more costly endless strategies. Giveaways 2020 Active Campaign Email Marketing.

Giveaways 2020 Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not require a charge card. To get begun, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to use, however appear on the control panel anyway if you’re using the free trial. Giveaways 2020 Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Giveaways 2020 Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another location where it bests Campaign Screen, which has no third celebration integration. Giveaways 2020 Active Campaign Email Marketing.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Display. When you develop a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including email, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to quickly develop customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic design template initially.

Giveaways 2020 Active Campaign Email Marketing

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is a little easier in that you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Giveaways 2020 Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Giveaways 2020 Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Giveaways 2020  Active Campaign Email MarketingGiveaways 2020 Active Campaign Email Marketing

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Giveaways 2020 Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform just since it’s more affordable on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a good option.

Giveaways 2020 Active Campaign Email Marketing

I usually do not think pricing needs to be a major consider deciding the best e-mail marketing platform for your organisation. Having the right features for your marketing strategy will eventually offset whatever price distinctions you discover. However, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.