For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is using data captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the reason is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people believe it’s been composed by hand. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (For Sale Second Hand Email Marketing Active Campaign). If someone opens your e-mail however does not click through to your deal it suggests that they were fascinated by your subject line, but the offer wasn’t quite ideal for them.

For Sale Second Hand Email Marketing Active Campaign

One of our most responded-to e-mail projects is a simple email that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (For Sale Second Hand Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move clients between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

For Sale Second Hand Email Marketing Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better outcomes from their lead capture types. This automation sequence takes some pressure off of our assistance group, as it means that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our consumer success team requirement to think about.

For Sale Second Hand Email Marketing Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new staff member signs up with Endeavor Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While non-traditional, using marketing automation to enhance our brand-new staff member onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a job from our website to finish a brief test that informs us more about them and how they solve problems (For Sale Second Hand Email Marketing Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise offers us a lot of informative information about prospects. For instance, among our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we just think about the extremely best applicants to come in for an interview. I utilized to hate chasing up billings. While most of our customers paid their billings on time, there were constantly a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (For Sale Second Hand Email Marketing Active Campaign). Not just was it just as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally recommend daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in initially glance.

For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes a number of features including consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Screen, which provides both basic strategies with limited emails, and more expensive unrestricted plans. For Sale Second Hand Email Marketing Active Campaign.

For Sale Second Hand Email Marketing Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To get begun, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other features that you may not prepare to use, however appear on the dashboard anyway if you’re using the free trial. For Sale Second Hand Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

For Sale Second Hand Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party integration. For Sale Second Hand Email Marketing Active Campaign.

Prior to you include any contacts, though, you have to create a list, just like with Campaign Screen. When you develop a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried out adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly produce customized fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template initially.

For Sale Second Hand Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their design templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

For Sale Second Hand Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a partner – For Sale Second Hand Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually already mentioned.

For Sale Second Hand Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform simply since it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be an excellent choice.

For Sale Second Hand Email Marketing Active Campaign

I normally do not believe pricing must be a major aspect in choosing the right email marketing platform for your service. Having the right features for your marketing strategy will ultimately offset whatever price differences you discover. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this allows you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people suspect it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (For Sale Second Hand Email Marketing Active Campaign). If someone opens your e-mail but doesn’t click through to your deal it implies that they were intrigued by your subject line, but the deal wasn’t rather best for them.

For Sale Second Hand Email Marketing Active Campaign

Among our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (For Sale Second Hand Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

For Sale Second Hand Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture forms. This automation series takes some stress off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our customer success group requirement to think about.

For Sale Second Hand Email Marketing Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker signs up with Endeavor Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our new employee onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our website to complete a short test that tells us more about them and how they resolve issues (For Sale Second Hand Email Marketing Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also provides us a great deal of informative details about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential candidates, and ensures that we just consider the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came throughout more as an alert instead of an individual requesting for a billing to be paid (For Sale Second Hand Email Marketing Active Campaign). Not only was it simply as effective as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I completely advise daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in at first glance.

For Sale Second Hand Email Marketing Active Campaign

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending upon the number of subscribers you’re wanting to reach. Strategies begin at $9 each month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that adds numerous functions including customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include limitless emails, unlike Campaign Display, which provides both fundamental strategies with minimal e-mails, and more expensive endless strategies. For Sale Second Hand Email Marketing Active Campaign.

For Sale Second Hand Email Marketing Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get started, all you require is your company name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise provides CRM and other features that you may not prepare to use, but appear on the control panel anyhow if you’re utilizing the free trial. For Sale Second Hand Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

For Sale Second Hand Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Display, which has no third party integration. For Sale Second Hand Email Marketing Active Campaign.

Before you add any contacts, however, you have to create a list, just like with Campaign Monitor. When you produce a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly produce custom fields. You can also tag contacts for easy searching. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental template initially.

For Sale Second Hand Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are restricted, which is great with me, but their email modifying experience is a little much easier because you can produce inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

For Sale Second Hand Email Marketing Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an e-mail marketing platform resembles picking a spouse – For Sale Second Hand Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

For Sale Second Hand Email Marketing Active CampaignFor Sale Second Hand Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I’ve currently discussed.

For Sale Second Hand Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be a great option.

For Sale Second Hand Email Marketing Active Campaign

I normally don’t think prices must be a significant consider deciding the right email marketing platform for your company. Having the ideal features for your marketing technique will eventually offset whatever cost distinctions you find. But, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.