For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing data caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this permits you to personalise the content in your email projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I think the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people think it’s been written manually. We have actually even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, but the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (For Sale By Owner Active Campaign Email Marketing). If somebody opens your email however does not click through to your offer it implies that they were fascinated by your subject line, but the deal wasn’t quite ideal for them.

For Sale By Owner Active Campaign Email Marketing

Among our most responded-to email projects is a basic email that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (For Sale By Owner Active Campaign Email Marketing). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

For Sale By Owner Active Campaign Email Marketing

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success team requirement to believe about.

For Sale By Owner Active Campaign Email Marketing

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While non-traditional, using marketing automation to enhance our new employee onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that get a task from our website to complete a short quiz that informs us more about them and how they fix problems (For Sale By Owner Active Campaign Email Marketing).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of insightful information about candidates. For example, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we just think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While the bulk of our customers paid their invoices on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert rather than an individual requesting an invoice to be paid (For Sale By Owner Active Campaign Email Marketing). Not only was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially glimpse.

For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for up to 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features including consumer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which provides both basic plans with minimal e-mails, and more pricey unrestricted plans. For Sale By Owner Active Campaign Email Marketing.

For Sale By Owner Active Campaign Email Marketing

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other features that you may not plan to utilize, however appear on the dashboard anyhow if you’re utilizing the totally free trial. For Sale By Owner Active Campaign Email Marketing. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

For Sale By Owner Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. For Sale By Owner Active Campaign Email Marketing.

Before you include any contacts, though, you have to create a list, much like with Campaign Screen. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I checked out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I had the ability to easily develop custom fields. You can also tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.

For Sale By Owner Active Campaign Email Marketing

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, however their email modifying experience is a little easier in that you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

For Sale By Owner Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like picking a partner – For Sale By Owner Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

For Sale By Owner Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber may be an excellent choice.

For Sale By Owner Active Campaign Email Marketing

I generally do not believe rates ought to be a major consider deciding the right e-mail marketing platform for your company. Having the right functions for your marketing technique will eventually make up for whatever rate distinctions you find. But, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing information caught from our Leadformly kind to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that individuals suspect it’s been composed manually. We have actually even gotten a great deal of praise from people who’ve recognized that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (For Sale By Owner Active Campaign Email Marketing). If someone opens your email but does not click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t quite right for them.

For Sale By Owner Active Campaign Email Marketing

One of our most responded-to email campaigns is a simple e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (For Sale By Owner Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

While it’s suggested to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

For Sale By Owner Active Campaign Email Marketing

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better results from their lead capture types. This automation series takes some strain off of our support team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our client success team requirement to consider.

For Sale By Owner Active Campaign Email Marketing

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker joins Venture Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new worker onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that use for a job from our website to complete a brief quiz that tells us more about them and how they solve issues (For Sale By Owner Active Campaign Email Marketing).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It likewise gives us a lot of informative info about candidates. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we only consider the best applicants to come in for an interview. I used to dislike chasing up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that required a nudge or two.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (For Sale By Owner Active Campaign Email Marketing). Not just was it simply as effective as me emailing them, it meant I might stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally advise daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in at very first look.

For Sale By Owner Active Campaign Email Marketing

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The business organizes its plans depending on the variety of subscribers you’re seeking to reach. Strategies begin at $9 per month for approximately 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes several functions including client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which offers both fundamental plans with restricted e-mails, and more expensive unrestricted plans. For Sale By Owner Active Campaign Email Marketing.

For Sale By Owner Active Campaign Email Marketing

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get going, all you need is your business name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign also uses CRM and other features that you might not plan to utilize, but reveal up on the control panel anyway if you’re utilizing the totally free trial. For Sale By Owner Active Campaign Email Marketing. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

For Sale By Owner Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. For Sale By Owner Active Campaign Email Marketing.

Before you add any contacts, however, you have to develop a list, much like with Campaign Monitor. When you produce a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried including e-mail, name, and birthday. It recognized email, but not the other two, but I had the ability to easily produce custom fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental template first.

For Sale By Owner Active Campaign Email Marketing

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is fine with me, however their email editing experience is a little simpler in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

For Sale By Owner Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a spouse – For Sale By Owner Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

For Sale By Owner Active Campaign Email MarketingFor Sale By Owner Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I’ve already discussed.

For Sale By Owner Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be a good choice.

For Sale By Owner Active Campaign Email Marketing

I typically do not believe rates should be a significant element in choosing the best e-mail marketing platform for your company. Having the ideal features for your marketing strategy will ultimately make up for whatever cost distinctions you find. However, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.