Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using information caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people think it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Features And Reviews Active Campaign Email Marketing). If somebody opens your email however doesn’t click through to your offer it means that they were captivated by your subject line, but the offer wasn’t rather best for them.

Features And Reviews Active Campaign Email Marketing

One of our most responded-to email projects is a simple e-mail that we send out to everyone who attends a Leadformly webinar however does not sign up for an account (Features And Reviews Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly since …’.

When we first started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Features And Reviews Active Campaign Email Marketing

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better outcomes from their lead capture kinds. This automation series takes some strain off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s basic however is one less thing that our customer success team need to consider.

Features And Reviews Active Campaign Email Marketing

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a new employee joins Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that look for a job from our website to complete a brief quiz that tells us more about them and how they solve problems (Features And Reviews Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise offers us a lot of insightful information about prospects. For instance, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that required a push or two.

By sending the e-mail from a ‘noreply@’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting an invoice to be paid (Features And Reviews Active Campaign Email Marketing). Not only was it simply as reliable as me emailing them, it implied I could stop sending an email that I disliked sending out– and it saved me time!There are few tools that I totally recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning glimpse.

Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re looking to reach. Strategies begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that includes several functions consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of limitless emails, unlike Campaign Display, which uses both basic strategies with minimal emails, and more pricey unrestricted plans. Features And Reviews Active Campaign Email Marketing.

Features And Reviews Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To begin, all you need is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other features that you may not prepare to use, but reveal up on the dashboard anyhow if you’re using the free trial. Features And Reviews Active Campaign Email Marketing. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Features And Reviews Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Features And Reviews Active Campaign Email Marketing.

Before you add any contacts, though, you need to produce a list, just like with Campaign Monitor. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with including email, name, and birthday. It recognized email, however not the other two, but I had the ability to quickly produce custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic template first.

Features And Reviews Active Campaign Email Marketing

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is slightly simpler in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Features And Reviews Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Features And Reviews Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, some of which I’ve currently pointed out.

Features And Reviews Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be an excellent choice.

Features And Reviews Active Campaign Email Marketing

I typically don’t think rates should be a significant factor in deciding the best e-mail marketing platform for your organisation. Having the right functions for your marketing strategy will ultimately make up for whatever price distinctions you discover. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that individuals believe it’s been composed by hand. We’ve even gotten a great deal of praise from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Features And Reviews Active Campaign Email Marketing). If somebody opens your email however doesn’t click through to your offer it means that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Features And Reviews Active Campaign Email Marketing

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Features And Reviews Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

While it’s indicated to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move customers between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Features And Reviews Active Campaign Email Marketing

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our consumer success team need to consider.

Features And Reviews Active Campaign Email Marketing

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Endeavor Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, using marketing automation to streamline our new worker onboarding has made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a task from our site to finish a brief test that tells us more about them and how they solve problems (Features And Reviews Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also gives us a lot of informative info about prospects. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we just consider the absolute best applicants to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our customers paid their billings on time, there were always a few that needed a nudge or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and came throughout more as an alert rather than a person requesting for a billing to be paid (Features And Reviews Active Campaign Email Marketing). Not only was it just as reliable as me emailing them, it implied I might stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially look.

Features And Reviews Active Campaign Email Marketing

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re aiming to reach. Strategies begin at $9 monthly for approximately 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted e-mails, unlike Campaign Display, which uses both standard plans with restricted emails, and more pricey unlimited strategies. Features And Reviews Active Campaign Email Marketing.

Features And Reviews Active Campaign Email Marketing

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To get begun, all you need is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, but appear on the control panel anyway if you’re using the free trial. Features And Reviews Active Campaign Email Marketing. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Features And Reviews Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Features And Reviews Active Campaign Email Marketing.

Prior to you include any contacts, though, you have to create a list, much like with Campaign Monitor. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried including email, name, and birthday. It recognized email, however not the other two, but I was able to easily produce customized fields. You can likewise tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template first.

Features And Reviews Active Campaign Email Marketing

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their design templates are limited, which is fine with me, but their e-mail modifying experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Features And Reviews Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a partner – Features And Reviews Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Features And Reviews Active Campaign Email MarketingFeatures And Reviews Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.

Features And Reviews Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a good option.

Features And Reviews Active Campaign Email Marketing

I generally don’t believe rates needs to be a significant consider deciding the best e-mail marketing platform for your company. Having the right functions for your marketing strategy will ultimately offset whatever rate distinctions you find. But, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.