Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign “Via” “From” Address Aws

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals suspect it’s been composed manually. We have actually even received a great deal of praise from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Read Active Campaign “Via” “From” Address Aws). If somebody opens your e-mail but does not click through to your offer it means that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Email Read Active Campaign “Via” “From” Address Aws

Among our most responded-to email projects is an easy email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Email Read Active Campaign “Via” “From” Address Aws). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we initially began buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to immediately move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Email Read Active Campaign “Via” “From” Address Aws

I have to admit, gathering NPS ratings in ActiveCampaign is not simple. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it implies that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our customer success team need to think about.

Email Read Active Campaign “Via” “From” Address Aws

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automatic e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our new worker onboarding has made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a job from our website to complete a short quiz that informs us more about them and how they resolve issues (Email Read Active Campaign “Via” “From” Address Aws).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also offers us a lot of informative details about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and makes sure that we just consider the absolute best candidates to come in for an interview. I used to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and came across more as an alert rather than a person requesting an invoice to be paid (Email Read Active Campaign “Via” “From” Address Aws). Not only was it just as reliable as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning look.

Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help via live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its plans depending on the variety of customers you’re looking to reach. Plans begin at $9 per month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features including client relationship management (CRM), a custom domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Screen, which offers both basic plans with minimal e-mails, and more costly unrestricted plans. Email Read Active Campaign “Via” “From” Address Aws.

Email Read Active Campaign “Via” “From” Address Aws

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To begin, all you need is your company name and email address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise offers CRM and other features that you might not prepare to use, but show up on the control panel anyhow if you’re utilizing the totally free trial. Email Read Active Campaign “Via” “From” Address Aws. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

Email Read Active Campaign “Via” “From” Address Aws

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Read Active Campaign “Via” “From” Address Aws.

Prior to you include any contacts, though, you have to create a list, just like with Campaign Display. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other two, but I was able to quickly produce custom fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic template initially.

Email Read Active Campaign “Via” “From” Address Aws

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat easier because you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Read Active Campaign “Via” “From” Address Aws

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a partner – Email Read Active Campaign “Via” “From” Address Aws. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Email Read Active Campaign “Via” “From” Address Aws

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform simply since it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you don’t require far more than basic broadcasts and automations, AWeber may be a good choice.

Email Read Active Campaign “Via” “From” Address Aws

I normally do not believe rates must be a significant consider choosing the best email marketing platform for your service. Having the right features for your marketing technique will eventually offset whatever rate distinctions you discover. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign “Via” “From” Address Aws

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is utilizing data caught from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to personalise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people believe it’s been written manually. We’ve even received a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Read Active Campaign “Via” “From” Address Aws). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were interested by your subject line, but the offer wasn’t rather right for them.

Email Read Active Campaign “Via” “From” Address Aws

Among our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Email Read Active Campaign “Via” “From” Address Aws). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly since …’.

When we initially began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

While it’s indicated to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move clients between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Email Read Active Campaign “Via” “From” Address Aws

I have to admit, gathering NPS ratings in ActiveCampaign is not easy. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better results from their lead capture forms. This automation sequence takes some strain off of our support group, as it means that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic however is one less thing that our client success team requirement to consider.

Email Read Active Campaign “Via” “From” Address Aws

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to streamline our new employee onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that use for a task from our site to finish a brief quiz that informs us more about them and how they fix problems (Email Read Active Campaign “Via” “From” Address Aws).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise provides us a great deal of informative details about prospects. For instance, among our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the very best applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a push or two.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came across more as an alert rather than a person requesting an invoice to be paid (Email Read Active Campaign “Via” “From” Address Aws). Not just was it just as effective as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely recommend daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning glance.

Email Read Active Campaign “Via” “From” Address Aws

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending on the variety of customers you’re wanting to reach. Plans start at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that includes numerous functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with restricted emails, and more expensive limitless strategies. Email Read Active Campaign “Via” “From” Address Aws.

Email Read Active Campaign “Via” “From” Address Aws

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get started, all you require is your business name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, however show up on the control panel anyway if you’re using the totally free trial. Email Read Active Campaign “Via” “From” Address Aws. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Read Active Campaign “Via” “From” Address Aws

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and numerous more. This is another area where it bests Campaign Screen, which has no third celebration combination. Email Read Active Campaign “Via” “From” Address Aws.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Screen. When you develop a list, you need to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out adding email, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental template first.

Email Read Active Campaign “Via” “From” Address Aws

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Email Read Active Campaign “Via” “From” Address Aws

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a spouse – Email Read Active Campaign “Via” “From” Address Aws. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Email Read Active Campaign Email Read Active Campaign “Via” “From” Address Aws

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I’ve already pointed out.

Email Read Active Campaign “Via” “From” Address Aws

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be an excellent option.

Email Read Active Campaign “Via” “From” Address Aws

I usually do not believe pricing should be a significant aspect in deciding the best email marketing platform for your company. Having the best functions for your marketing strategy will ultimately make up for whatever cost differences you find. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.