Email Marketing Features

Email Marketing Features

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information recorded from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the content in your email projects utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that people believe it’s been written manually. We have actually even received a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Features). If somebody opens your email but doesn’t click through to your deal it suggests that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Features

One of our most responded-to email campaigns is an easy email that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Email Marketing Features). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing FeaturesEmail Marketing Features

While it’s meant to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move customers between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Features

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve arise from their lead capture forms. This automation series takes some stress off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic but is one less thing that our customer success team requirement to consider.

Email Marketing Features

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a new staff member joins Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our website to finish a brief quiz that informs us more about them and how they resolve issues (Email Marketing Features).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also offers us a lot of informative info about prospects. For instance, among our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Features

Email Marketing FeaturesEmail Marketing Features

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we just think about the best applicants to come in for an interview. I utilized to hate chasing after up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and came across more as an alert instead of a person asking for an invoice to be paid (Email Marketing Features). Not just was it simply as effective as me emailing them, it suggested I could stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I totally suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including limitless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in initially look.

Email Marketing Features

Email Marketing FeaturesEmail Marketing Features

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its strategies depending upon the number of customers you’re looking to reach. Plans begin at $9 monthly for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes a number of features including client relationship management (CRM), a customized domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Screen, which uses both standard plans with limited e-mails, and more pricey unlimited strategies. Email Marketing Features.

Email Marketing Features

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To start, all you need is your business name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also uses CRM and other functions that you may not plan to utilize, however reveal up on the control panel anyhow if you’re using the free trial. Email Marketing Features. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Features

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Features.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Screen. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental design template initially.

Email Marketing Features

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is slightly simpler because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Features

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Email Marketing Features. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Email Marketing FeaturesEmail Marketing Features

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually already discussed.

Email Marketing Features

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you do not require much more than standard broadcasts and automations, AWeber might be a good choice.

Email Marketing Features

I generally don’t believe rates should be a major aspect in deciding the right email marketing platform for your business. Having the best functions for your marketing strategy will ultimately make up for whatever rate differences you find. However, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.