Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing data caught from our Leadformly type to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that people suspect it’s been written by hand. We’ve even gotten a lot of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Extended Warranty For Active Campaign). If someone opens your e-mail however doesn’t click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Email Marketing Extended Warranty For Active Campaign

Among our most responded-to e-mail projects is an easy e-mail that we send to everybody who participates in a Leadformly webinar but does not sign up for an account (Email Marketing Extended Warranty For Active Campaign). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly because …’.

When we first started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Extended Warranty For Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get better arise from their lead capture forms. This automation sequence takes some pressure off of our support team, as it indicates that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our consumer success group need to consider.

Email Marketing Extended Warranty For Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee signs up with Endeavor Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that get a task from our website to finish a short quiz that informs us more about them and how they solve problems (Email Marketing Extended Warranty For Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the best fit. It also provides us a great deal of insightful information about prospects. For example, among our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just think about the best applicants to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came throughout more as an alert instead of an individual asking for an invoice to be paid (Email Marketing Extended Warranty For Active Campaign). Not only was it simply as efficient as me emailing them, it indicated I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be hard to take in initially glance.

Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending on the number of subscribers you’re wanting to reach. Strategies start at $9 each month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of endless e-mails, unlike Campaign Monitor, which uses both basic strategies with limited e-mails, and more pricey unrestricted strategies. Email Marketing Extended Warranty For Active Campaign.

Email Marketing Extended Warranty For Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To get started, all you need is your business name and e-mail address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, but show up on the control panel anyhow if you’re using the free trial. Email Marketing Extended Warranty For Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Extended Warranty For Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Email Marketing Extended Warranty For Active Campaign.

Prior to you include any contacts, however, you need to produce a list, similar to with Campaign Monitor. When you create a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to quickly produce custom fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, offered you make a standard design template first.

Email Marketing Extended Warranty For Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their email editing experience is a little easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Email Marketing Extended Warranty For Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Email Marketing Extended Warranty For Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Email Marketing Extended Warranty For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform just because it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber might be a great choice.

Email Marketing Extended Warranty For Active Campaign

I normally don’t believe prices ought to be a significant consider choosing the ideal e-mail marketing platform for your organisation. Having the best features for your marketing method will eventually offset whatever price differences you discover. But, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this permits you to customise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed manually. We’ve even gotten a great deal of praise from people who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Extended Warranty For Active Campaign). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were intrigued by your subject line, however the offer wasn’t quite right for them.

Email Marketing Extended Warranty For Active Campaign

One of our most responded-to e-mail campaigns is a basic email that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Email Marketing Extended Warranty For Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

While it’s implied to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients in between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Extended Warranty For Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it means that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our customer success team need to think about.

Email Marketing Extended Warranty For Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that look for a job from our site to complete a short quiz that informs us more about them and how they fix issues (Email Marketing Extended Warranty For Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It likewise provides us a great deal of informative info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we only consider the very best candidates to come in for an interview. I used to hate going after up invoices. While the majority of our clients paid their invoices on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting for an invoice to be paid (Email Marketing Extended Warranty For Active Campaign). Not just was it just as efficient as me emailing them, it implied I could stop sending an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning glimpse.

Email Marketing Extended Warranty For Active Campaign

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds a number of features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which uses both basic plans with minimal emails, and more costly endless plans. Email Marketing Extended Warranty For Active Campaign.

Email Marketing Extended Warranty For Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, but show up on the control panel anyway if you’re utilizing the free trial. Email Marketing Extended Warranty For Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Extended Warranty For Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Extended Warranty For Active Campaign.

Before you add any contacts, however, you have to develop a list, much like with Campaign Screen. When you produce a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried adding email, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily create customized fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental design template initially.

Email Marketing Extended Warranty For Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is slightly easier because you can develop inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Extended Warranty For Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a spouse – Email Marketing Extended Warranty For Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Email Marketing Extended Warranty For Active CampaignEmail Marketing Extended Warranty For Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Email Marketing Extended Warranty For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a good choice.

Email Marketing Extended Warranty For Active Campaign

I typically do not think prices needs to be a major aspect in choosing the right email marketing platform for your company. Having the right features for your marketing method will eventually make up for whatever price differences you find. However, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.