Email Marketing Coupon Code Free Shipping April

Email Marketing Coupon Code Free Shipping April

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data caught from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I suspect the factor is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people suspect it’s been written manually. We’ve even gotten a great deal of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send the e-mail to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Coupon Code Free Shipping April). If somebody opens your e-mail however does not click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t quite ideal for them.

Email Marketing Coupon Code Free Shipping April

Among our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who attends a Leadformly webinar however doesn’t register for an account (Email Marketing Coupon Code Free Shipping April). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

While it’s suggested to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Coupon Code Free Shipping April

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture types. This automation series takes some strain off of our support team, as it suggests that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our client success team need to think about.

Email Marketing Coupon Code Free Shipping April

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automated email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to improve our new worker onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that request a job from our site to finish a short test that informs us more about them and how they resolve issues (Email Marketing Coupon Code Free Shipping April).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a lot of insightful details about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Coupon Code Free Shipping April

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with potential candidates, and ensures that we just consider the best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or two.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and came throughout more as an alert rather than a person asking for an invoice to be paid (Email Marketing Coupon Code Free Shipping April). Not just was it simply as reliable as me emailing them, it indicated I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glimpse.

Email Marketing Coupon Code Free Shipping April

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds several features consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include endless emails, unlike Campaign Screen, which offers both fundamental strategies with minimal e-mails, and more expensive endless strategies. Email Marketing Coupon Code Free Shipping April.

Email Marketing Coupon Code Free Shipping April

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get begun, all you need is your company name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other features that you may not plan to use, however appear on the dashboard anyhow if you’re using the complimentary trial. Email Marketing Coupon Code Free Shipping April. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Coupon Code Free Shipping April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Coupon Code Free Shipping April.

Before you include any contacts, however, you have to develop a list, just like with Campaign Monitor. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly produce custom-made fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental design template initially.

Email Marketing Coupon Code Free Shipping April

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their templates are restricted, which is great with me, however their email editing experience is somewhat simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Coupon Code Free Shipping April

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – Email Marketing Coupon Code Free Shipping April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Email Marketing Coupon Code Free Shipping April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be a good choice.

Email Marketing Coupon Code Free Shipping April

I usually don’t think pricing must be a significant aspect in choosing the best e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately make up for whatever price differences you discover. However, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Coupon Code Free Shipping April

Email Marketing Coupon Code Free Shipping April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information caught from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the reason is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people believe it’s been composed manually. We’ve even gotten a great deal of praise from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the second time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Coupon Code Free Shipping April). If somebody opens your e-mail however does not click through to your offer it implies that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Email Marketing Coupon Code Free Shipping April

One of our most responded-to email campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Email Marketing Coupon Code Free Shipping April). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly because …’.

When we first began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

While it’s indicated to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move customers in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Coupon Code Free Shipping April

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better outcomes from their lead capture types. This automation sequence takes some pressure off of our support group, as it implies that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our customer success team need to think of.

Email Marketing Coupon Code Free Shipping April

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new employee onboarding has actually made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that make an application for a job from our site to finish a brief quiz that informs us more about them and how they solve problems (Email Marketing Coupon Code Free Shipping April).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also gives us a great deal of insightful information about prospects. For instance, among our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Coupon Code Free Shipping April

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we just think about the extremely finest candidates to come in for an interview. I used to hate going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert rather than a person requesting a billing to be paid (Email Marketing Coupon Code Free Shipping April). Not just was it just as effective as me emailing them, it suggested I could stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely advise every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially look.

Email Marketing Coupon Code Free Shipping April

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending upon the number of subscribers you’re looking to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unlimited emails, unlike Campaign Screen, which uses both fundamental strategies with limited emails, and more expensive unlimited strategies. Email Marketing Coupon Code Free Shipping April.

Email Marketing Coupon Code Free Shipping April

ActiveCampaign provides a 14-day free trial that does not need a charge card. To get begun, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other features that you may not plan to utilize, but show up on the control panel anyway if you’re using the free trial. Email Marketing Coupon Code Free Shipping April. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Coupon Code Free Shipping April

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Coupon Code Free Shipping April.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Monitor. When you create a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, but I was able to easily produce custom fields. You can also tag contacts for simple browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental design template initially.

Email Marketing Coupon Code Free Shipping April

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is a little much easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Coupon Code Free Shipping April

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform resembles picking a spouse – Email Marketing Coupon Code Free Shipping April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Email Marketing  Coupon Code Free Shipping AprilEmail Marketing Coupon Code Free Shipping April

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Email Marketing Coupon Code Free Shipping April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an email marketing platform simply since it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Email Marketing Coupon Code Free Shipping April

I usually don’t believe prices must be a significant element in choosing the right e-mail marketing platform for your organisation. Having the right functions for your marketing method will eventually make up for whatever price differences you find. But, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.