Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start Date

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals presume it’s been composed by hand. We have actually even received a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Warranty Start Date). If someone opens your email however doesn’t click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Warranty Start Date

Among our most responded-to e-mail projects is a basic e-mail that we send to everyone who goes to a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Warranty Start Date). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation series to automatically move clients between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Warranty Start Date

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture forms. This automation sequence takes some pressure off of our support team, as it indicates that we can address questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our customer success team need to believe about.

Email Marketing Active Campaign Warranty Start Date

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new employee joins Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that use for a task from our website to finish a short test that informs us more about them and how they resolve issues (Email Marketing Active Campaign Warranty Start Date).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the best fit. It likewise provides us a great deal of informative information about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and guarantees that we just think about the absolute best candidates to come in for an interview. I utilized to hate going after up billings. While the majority of our clients paid their billings on time, there were constantly a few that needed a nudge or more.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Email Marketing Active Campaign Warranty Start Date). Not only was it just as effective as me emailing them, it implied I could stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glimpse.

Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re aiming to reach. Strategies begin at $9 monthly for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds a number of functions including client relationship management (CRM), a custom domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Screen, which uses both basic plans with limited emails, and more pricey endless strategies. Email Marketing Active Campaign Warranty Start Date.

Email Marketing Active Campaign Warranty Start Date

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get begun, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first look. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other features that you might not plan to utilize, however appear on the dashboard anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Warranty Start Date. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Warranty Start Date

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Warranty Start Date.

Before you add any contacts, however, you need to produce a list, much like with Campaign Monitor. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily produce customized fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a basic design template initially.

Email Marketing Active Campaign Warranty Start Date

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is a little simpler because you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Warranty Start Date

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a partner – Email Marketing Active Campaign Warranty Start Date. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Email Marketing Active Campaign Warranty Start Date

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Warranty Start Date

I normally do not believe pricing needs to be a significant element in choosing the best e-mail marketing platform for your business. Having the ideal functions for your marketing technique will ultimately offset whatever cost distinctions you find. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start Date

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is since it sounds natural and includes enough personalisation (it references that they’re running an agency) that individuals think it’s been written by hand. We have actually even received a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Warranty Start Date). If someone opens your email but does not click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t quite best for them.

Email Marketing Active Campaign Warranty Start Date

One of our most responded-to email campaigns is a basic e-mail that we send to everyone who participates in a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Warranty Start Date). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to immediately move clients between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Warranty Start Date

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better results from their lead capture forms. This automation series takes some pressure off of our assistance group, as it implies that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our client success team requirement to think of.

Email Marketing Active Campaign Warranty Start Date

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Endeavor Harbour, an automatic email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to enhance our brand-new employee onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our website to complete a short quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign Warranty Start Date).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a great deal of informative information about prospects. For example, one of our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

This quiz is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective prospects, and guarantees that we just consider the really finest candidates to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the email from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting for an invoice to be paid (Email Marketing Active Campaign Warranty Start Date). Not just was it simply as efficient as me emailing them, it implied I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including limitless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glimpse.

Email Marketing Active Campaign Warranty Start Date

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s similar to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending upon the number of customers you’re wanting to reach. Plans start at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Screen, which offers both basic plans with limited e-mails, and more expensive unrestricted strategies. Email Marketing Active Campaign Warranty Start Date.

Email Marketing Active Campaign Warranty Start Date

ActiveCampaign offers a 14-day free trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glimpse. It’s hard to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other functions that you may not prepare to use, but appear on the dashboard anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Warranty Start Date. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Warranty Start Date

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Warranty Start Date.

Before you add any contacts, though, you need to create a list, much like with Campaign Monitor. When you produce a list, you require to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily create custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental template first.

Email Marketing Active Campaign Warranty Start Date

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is a little easier in that you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Warranty Start Date

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a spouse – Email Marketing Active Campaign Warranty Start Date. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Email Marketing Active Campaign Warranty Start DateEmail Marketing Active Campaign Warranty Start Date

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Warranty Start Date

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a great choice.

Email Marketing Active Campaign Warranty Start Date

I normally do not think prices needs to be a major consider deciding the right e-mail marketing platform for your service. Having the ideal functions for your marketing method will ultimately offset whatever price differences you discover. But, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.