Email Marketing Active Campaign Size Dimensions

Email Marketing Active Campaign Size Dimensions

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people believe it’s been written by hand. We have actually even gotten a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the second time around only send the email to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Size Dimensions). If someone opens your e-mail however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign Size Dimensions

Among our most responded-to e-mail campaigns is a basic email that we send to everyone who goes to a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Size Dimensions). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Email Marketing  Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to automatically move clients between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Size Dimensions

I have to confess, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better results from their lead capture types. This automation sequence takes some stress off of our assistance team, as it suggests that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success team requirement to consider.

Email Marketing Active Campaign Size Dimensions

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot simpler. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that make an application for a task from our website to complete a brief test that tells us more about them and how they solve issues (Email Marketing Active Campaign Size Dimensions).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It also provides us a great deal of insightful details about prospects. For example, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Size Dimensions

Email Marketing  Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that needed a nudge or 2.

By sending out the e-mail from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting a billing to be paid (Email Marketing Active Campaign Size Dimensions). Not just was it simply as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

Email Marketing Active Campaign Size Dimensions

Email Marketing  Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some locations. For the finest email marketing experience appearance to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending on the number of customers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus strategy that adds numerous functions including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Display, which provides both fundamental strategies with restricted emails, and more costly endless strategies. Email Marketing Active Campaign Size Dimensions.

Email Marketing Active Campaign Size Dimensions

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get started, all you require is your company name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other functions that you might not prepare to use, however appear on the control panel anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Size Dimensions. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Size Dimensions

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no third celebration combination. Email Marketing Active Campaign Size Dimensions.

Prior to you include any contacts, though, you need to create a list, similar to with Campaign Screen. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized email, however not the other 2, but I had the ability to quickly produce custom fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a basic design template initially.

Email Marketing Active Campaign Size Dimensions

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is a little much easier in that you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Size Dimensions

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign Size Dimensions. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Email Marketing  Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

Email Marketing Active Campaign Size Dimensions

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform just because it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Size Dimensions

I normally don’t think prices must be a major consider choosing the ideal e-mail marketing platform for your company. Having the best functions for your marketing strategy will ultimately make up for whatever cost differences you discover. But, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Size Dimensions

Email Marketing Active Campaign Size Dimensions

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running a company) that individuals presume it’s been composed manually. We’ve even received a lot of praise from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Size Dimensions). If someone opens your email but doesn’t click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t quite best for them.

Email Marketing Active Campaign Size Dimensions

One of our most responded-to email projects is a basic e-mail that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Size Dimensions). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Email Marketing Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Size Dimensions

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture forms. This automation series takes some pressure off of our assistance group, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our consumer success team requirement to think of.

Email Marketing Active Campaign Size Dimensions

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new staff member onboarding has actually made this process a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our website to complete a short quiz that tells us more about them and how they resolve problems (Email Marketing Active Campaign Size Dimensions).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a lot of informative information about prospects. For example, among our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Size Dimensions

Email Marketing Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and guarantees that we just think about the absolute best candidates to come in for an interview. I used to hate going after up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of a person asking for a billing to be paid (Email Marketing Active Campaign Size Dimensions). Not just was it simply as reliable as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glance.

Email Marketing Active Campaign Size Dimensions

Email Marketing Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Display in numerous methods, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending upon the variety of customers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of endless emails, unlike Campaign Monitor, which uses both fundamental strategies with restricted emails, and more pricey unlimited plans. Email Marketing Active Campaign Size Dimensions.

Email Marketing Active Campaign Size Dimensions

ActiveCampaign provides a 14-day free trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other functions that you might not plan to use, but appear on the dashboard anyhow if you’re utilizing the free trial. Email Marketing Active Campaign Size Dimensions. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Size Dimensions

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Size Dimensions.

Prior to you add any contacts, however, you need to develop a list, simply like with Campaign Monitor. When you develop a list, you require to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily create custom-made fields. You can also tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic design template initially.

Email Marketing Active Campaign Size Dimensions

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat easier because you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Size Dimensions

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Size Dimensions. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Email Marketing Active Campaign Size DimensionsEmail Marketing Active Campaign Size Dimensions

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Size Dimensions

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s more affordable on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign Size Dimensions

I typically don’t believe pricing ought to be a significant consider deciding the best email marketing platform for your organisation. Having the best features for your marketing technique will ultimately offset whatever rate distinctions you find. But, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.