Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign Outlet Codes April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using information captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the reason is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been composed manually. We’ve even gotten a lot of appreciation from people who have actually recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around only send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Outlet Codes April). If someone opens your e-mail but doesn’t click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t quite right for them.

Email Marketing Active Campaign Outlet Codes April

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Outlet Codes April). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly since …’.

When we first began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to instantly move clients between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Outlet Codes April

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation series takes some strain off of our assistance group, as it implies that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we discover what caused this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our consumer success group requirement to think about.

Email Marketing Active Campaign Outlet Codes April

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our website to finish a short quiz that informs us more about them and how they resolve problems (Email Marketing Active Campaign Outlet Codes April).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the right fit. It also offers us a lot of insightful info about prospects. For instance, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

This test is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with potential prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to hate chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a push or 2.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Email Marketing Active Campaign Outlet Codes April). Not just was it just as effective as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I totally suggest on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glance.

Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the finest e-mail marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus plan that includes several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless emails, unlike Campaign Display, which uses both standard strategies with minimal e-mails, and more expensive limitless strategies. Email Marketing Active Campaign Outlet Codes April.

Email Marketing Active Campaign Outlet Codes April

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get started, all you require is your company name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also offers CRM and other functions that you may not prepare to use, but reveal up on the control panel anyhow if you’re utilizing the complimentary trial. Email Marketing Active Campaign Outlet Codes April. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Outlet Codes April

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Outlet Codes April.

Prior to you add any contacts, though, you have to create a list, just like with Campaign Monitor. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily produce custom fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template first.

Email Marketing Active Campaign Outlet Codes April

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, but their email modifying experience is a little simpler in that you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Outlet Codes April

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Outlet Codes April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Email Marketing Active Campaign Outlet Codes April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform simply due to the fact that it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Outlet Codes April

I normally don’t think rates needs to be a major aspect in choosing the best email marketing platform for your service. Having the best functions for your marketing method will eventually offset whatever price differences you discover. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign Outlet Codes April

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing information captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this permits you to personalise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people presume it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, but the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Outlet Codes April). If somebody opens your email but doesn’t click through to your deal it implies that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Outlet Codes April

Among our most responded-to e-mail projects is a simple email that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Outlet Codes April). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move clients in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Outlet Codes April

I need to admit, gathering NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better results from their lead capture forms. This automation series takes some stress off of our support group, as it indicates that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our client success group requirement to believe about.

Email Marketing Active Campaign Outlet Codes April

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker joins Endeavor Harbour, an automatic e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While non-traditional, using marketing automation to streamline our new employee onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that get a task from our website to finish a short quiz that tells us more about them and how they solve issues (Email Marketing Active Campaign Outlet Codes April).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It also gives us a lot of insightful information about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and ensures that we just consider the absolute best applicants to come in for an interview. I used to hate going after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign Outlet Codes April). Not only was it just as efficient as me emailing them, it meant I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in at very first glance.

Email Marketing Active Campaign Outlet Codes April

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that adds numerous features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which uses both standard strategies with limited emails, and more costly endless plans. Email Marketing Active Campaign Outlet Codes April.

Email Marketing Active Campaign Outlet Codes April

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To start, all you need is your company name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise offers CRM and other features that you may not prepare to use, however reveal up on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Outlet Codes April. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Outlet Codes April

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Outlet Codes April.

Prior to you include any contacts, however, you have to produce a list, just like with Campaign Screen. When you develop a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, however not the other 2, however I was able to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a basic design template initially.

Email Marketing Active Campaign Outlet Codes April

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is a little simpler in that you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Outlet Codes April

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform is like picking a partner – Email Marketing Active Campaign Outlet Codes April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Email Marketing Active Campaign  Outlet Codes AprilEmail Marketing Active Campaign Outlet Codes April

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Email Marketing Active Campaign Outlet Codes April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Email Marketing Active Campaign Outlet Codes April

I generally do not think pricing ought to be a significant factor in choosing the best email marketing platform for your company. Having the right features for your marketing strategy will eventually make up for whatever cost differences you discover. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.