Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best Buy

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that people think it’s been written by hand. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the second time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Open Box Best Buy). If someone opens your e-mail but does not click through to your offer it implies that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Open Box Best Buy

One of our most responded-to email projects is a simple email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Open Box Best Buy). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move customers between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Open Box Best Buy

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better results from their lead capture kinds. This automation series takes some pressure off of our assistance team, as it suggests that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our client success team requirement to consider.

Email Marketing Active Campaign Open Box Best Buy

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that get a job from our site to complete a short quiz that informs us more about them and how they solve problems (Email Marketing Active Campaign Open Box Best Buy).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It likewise provides us a great deal of informative information about candidates. For instance, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with potential candidates, and makes sure that we just consider the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and came across more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign Open Box Best Buy). Not just was it just as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I completely advise on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first glance.

Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business arranges its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds a number of functions including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include limitless emails, unlike Campaign Monitor, which provides both standard strategies with limited e-mails, and more pricey unrestricted plans. Email Marketing Active Campaign Open Box Best Buy.

Email Marketing Active Campaign Open Box Best Buy

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get begun, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise provides CRM and other features that you may not plan to use, but appear on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Open Box Best Buy. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Open Box Best Buy

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another location where it bests Campaign Display, which has no 3rd party combination. Email Marketing Active Campaign Open Box Best Buy.

Before you include any contacts, though, you need to create a list, much like with Campaign Monitor. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried adding email, name, and birthday. It recognized e-mail, however not the other 2, but I was able to easily develop customized fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, provided you make a fundamental template first.

Email Marketing Active Campaign Open Box Best Buy

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are limited, which is fine with me, but their email editing experience is a little simpler in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Open Box Best Buy

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a partner – Email Marketing Active Campaign Open Box Best Buy. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I have actually currently mentioned.

Email Marketing Active Campaign Open Box Best Buy

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Open Box Best Buy

I usually do not think rates needs to be a major consider choosing the best email marketing platform for your business. Having the right features for your marketing technique will eventually offset whatever cost distinctions you find. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best Buy

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this allows you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is because it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people presume it’s been written manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Open Box Best Buy). If someone opens your e-mail but does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Email Marketing Active Campaign Open Box Best Buy

Among our most responded-to email campaigns is a basic e-mail that we send to everybody who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Open Box Best Buy). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly since …’.

When we initially started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation series to instantly move clients in between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Open Box Best Buy

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation series takes some stress off of our support team, as it implies that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success team requirement to think of.

Email Marketing Active Campaign Open Box Best Buy

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automatic email series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While non-traditional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that get a task from our site to complete a short test that informs us more about them and how they fix problems (Email Marketing Active Campaign Open Box Best Buy).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the right fit. It also provides us a great deal of informative information about candidates. For example, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just consider the very finest applicants to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that required a nudge or 2.

By sending out the email from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Email Marketing Active Campaign Open Box Best Buy). Not only was it simply as efficient as me emailing them, it suggested I could stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially look.

Email Marketing Active Campaign Open Box Best Buy

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The business arranges its strategies depending upon the number of customers you’re aiming to reach. Plans start at $9 per month for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that includes numerous features including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with minimal emails, and more pricey unlimited strategies. Email Marketing Active Campaign Open Box Best Buy.

Email Marketing Active Campaign Open Box Best Buy

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To begin, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Open Box Best Buy. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Open Box Best Buy

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another area where it bests Campaign Monitor, which has no third party combination. Email Marketing Active Campaign Open Box Best Buy.

Prior to you include any contacts, however, you need to produce a list, much like with Campaign Screen. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a fundamental design template initially.

Email Marketing Active Campaign Open Box Best Buy

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their design templates are limited, which is great with me, however their email editing experience is somewhat simpler because you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Open Box Best Buy

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a partner – Email Marketing Active Campaign Open Box Best Buy. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Email Marketing Active Campaign Open Box Best BuyEmail Marketing Active Campaign Open Box Best Buy

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently discussed.

Email Marketing Active Campaign Open Box Best Buy

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than standard broadcasts and automations, AWeber might be a great choice.

Email Marketing Active Campaign Open Box Best Buy

I typically do not believe rates needs to be a significant consider deciding the ideal email marketing platform for your business. Having the ideal features for your marketing technique will ultimately make up for whatever rate differences you find. However, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.