Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign Offers Online April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the reason is since it sounds natural and includes sufficient personalisation (it references that they’re running a company) that people presume it’s been written by hand. We’ve even gotten a great deal of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Offers Online April 2020). If somebody opens your e-mail but does not click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Offers Online April 2020

Among our most responded-to email projects is a basic email that we send to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Email Marketing Active Campaign Offers Online April 2020). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation series to immediately move clients between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Offers Online April 2020

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it means that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple however is one less thing that our customer success group need to consider.

Email Marketing Active Campaign Offers Online April 2020

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member joins Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a job from our site to finish a brief test that tells us more about them and how they fix issues (Email Marketing Active Campaign Offers Online April 2020).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a lot of informative details about candidates. For example, one of our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible prospects, and guarantees that we only think about the absolute best candidates to come in for an interview. I utilized to dislike chasing up billings. While the bulk of our clients paid their invoices on time, there were constantly a few that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert rather than a person asking for a billing to be paid (Email Marketing Active Campaign Offers Online April 2020). Not just was it just as efficient as me emailing them, it suggested I might stop sending an email that I hated sending– and it saved me time!There are couple of tools that I completely advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glimpse.

Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company organizes its strategies depending upon the variety of customers you’re aiming to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes several functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which offers both standard strategies with minimal emails, and more expensive limitless plans. Email Marketing Active Campaign Offers Online April 2020.

Email Marketing Active Campaign Offers Online April 2020

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To begin, all you require is your company name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other features that you may not prepare to utilize, but reveal up on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Offers Online April 2020. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Offers Online April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Screen, which has no third party combination. Email Marketing Active Campaign Offers Online April 2020.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Display. When you develop a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out including e-mail, name, and birthday. It acknowledged email, but not the other 2, but I was able to quickly produce customized fields. You can likewise tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a standard template initially.

Email Marketing Active Campaign Offers Online April 2020

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are restricted, which is great with me, but their email editing experience is slightly much easier in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Offers Online April 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a spouse – Email Marketing Active Campaign Offers Online April 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Email Marketing Active Campaign Offers Online April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Offers Online April 2020

I normally do not believe rates should be a major aspect in deciding the right email marketing platform for your organisation. Having the best features for your marketing strategy will eventually make up for whatever rate distinctions you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign Offers Online April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your email projects using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals think it’s been composed by hand. We’ve even received a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Offers Online April 2020). If someone opens your e-mail however doesn’t click through to your deal it indicates that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Offers Online April 2020

Among our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Offers Online April 2020). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

While it’s suggested to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation sequences to automatically move clients between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Offers Online April 2020

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better outcomes from their lead capture types. This automation series takes some stress off of our support group, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our consumer success group need to think of.

Email Marketing Active Campaign Offers Online April 2020

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new staff member joins Venture Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new employee onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our site to complete a short test that informs us more about them and how they resolve issues (Email Marketing Active Campaign Offers Online April 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of informative information about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were always a couple of that required a push or more.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (Email Marketing Active Campaign Offers Online April 2020). Not just was it simply as effective as me emailing them, it suggested I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at very first glance.

Email Marketing Active Campaign Offers Online April 2020

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending on the variety of customers you’re aiming to reach. Strategies start at $9 each month for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that includes several functions including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include endless emails, unlike Campaign Display, which uses both standard plans with limited emails, and more pricey limitless strategies. Email Marketing Active Campaign Offers Online April 2020.

Email Marketing Active Campaign Offers Online April 2020

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To get begun, all you require is your business name and e-mail address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise uses CRM and other features that you might not plan to utilize, but reveal up on the control panel anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Offers Online April 2020. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Offers Online April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Offers Online April 2020.

Prior to you include any contacts, however, you have to produce a list, just like with Campaign Monitor. When you create a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I attempted out adding email, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to quickly create custom fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a standard design template initially.

Email Marketing Active Campaign Offers Online April 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their design templates are restricted, which is great with me, but their e-mail modifying experience is slightly easier in that you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Offers Online April 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign Offers Online April 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing Active Campaign  Offers Online April 2020Email Marketing Active Campaign Offers Online April 2020

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

Email Marketing Active Campaign Offers Online April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform simply due to the fact that it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Offers Online April 2020

I generally don’t think rates must be a major consider deciding the best email marketing platform for your business. Having the ideal functions for your marketing method will eventually offset whatever rate distinctions you find. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.