Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements Inches

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is utilizing information captured from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this permits you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that individuals believe it’s been written by hand. We’ve even received a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send out the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Measurements Inches). If somebody opens your e-mail but does not click through to your deal it means that they were intrigued by your subject line, but the deal wasn’t quite best for them.

Email Marketing Active Campaign Measurements Inches

Among our most responded-to email campaigns is a simple email that we send out to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Email Marketing Active Campaign Measurements Inches). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

While it’s suggested to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move customers between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Email Marketing Active Campaign Measurements Inches

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it indicates that we can answer questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic but is one less thing that our consumer success team requirement to think about.

Email Marketing Active Campaign Measurements Inches

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to complete a brief quiz that tells us more about them and how they solve problems (Email Marketing Active Campaign Measurements Inches).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also offers us a great deal of informative details about candidates. For example, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only think about the absolute best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a few that needed a push or two.

By sending out the email from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Email Marketing Active Campaign Measurements Inches). Not just was it just as reliable as me emailing them, it suggested I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning look.

Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that includes several functions consisting of customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which offers both standard strategies with restricted e-mails, and more expensive unrestricted strategies. Email Marketing Active Campaign Measurements Inches.

Email Marketing Active Campaign Measurements Inches

ActiveCampaign offers a 14-day free trial that does not require a charge card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, however reveal up on the control panel anyway if you’re using the free trial. Email Marketing Active Campaign Measurements Inches. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Measurements Inches

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Measurements Inches.

Prior to you include any contacts, however, you have to create a list, much like with Campaign Screen. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to quickly produce custom fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic template initially.

Email Marketing Active Campaign Measurements Inches

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are restricted, which is great with me, however their email modifying experience is slightly much easier in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Measurements Inches

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Measurements Inches. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Measurements Inches

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be an excellent option.

Email Marketing Active Campaign Measurements Inches

I normally don’t believe rates needs to be a major element in choosing the ideal e-mail marketing platform for your company. Having the right functions for your marketing technique will eventually make up for whatever rate differences you find. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements Inches

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information recorded from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this permits you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running a firm) that people believe it’s been written manually. We’ve even gotten a great deal of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Email Marketing Active Campaign Measurements Inches). If somebody opens your e-mail but does not click through to your deal it implies that they were captivated by your subject line, however the offer wasn’t rather best for them.

Email Marketing Active Campaign Measurements Inches

Among our most responded-to email projects is an easy e-mail that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Measurements Inches). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly because …’.

When we first started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

While it’s suggested to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to automatically move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Measurements Inches

I need to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better arise from their lead capture types. This automation series takes some strain off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our client success team need to think of.

Email Marketing Active Campaign Measurements Inches

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automatic email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new employee onboarding has actually made this process a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our website to complete a short test that tells us more about them and how they resolve problems (Email Marketing Active Campaign Measurements Inches).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also gives us a lot of insightful details about candidates. For instance, among our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and guarantees that we only think about the best applicants to come in for an interview. I utilized to hate going after up billings. While most of our clients paid their billings on time, there were constantly a few that required a push or more.

By sending the email from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (Email Marketing Active Campaign Measurements Inches). Not just was it simply as efficient as me emailing them, it suggested I could stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in at very first look.

Email Marketing Active Campaign Measurements Inches

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company organizes its plans depending on the variety of customers you’re aiming to reach. Plans begin at $9 per month for up to 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous features including consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of endless emails, unlike Campaign Screen, which provides both fundamental plans with restricted emails, and more expensive limitless plans. Email Marketing Active Campaign Measurements Inches.

Email Marketing Active Campaign Measurements Inches

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, but reveal up on the control panel anyhow if you’re utilizing the complimentary trial. Email Marketing Active Campaign Measurements Inches. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Measurements Inches

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Measurements Inches.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Monitor. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to quickly produce custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a fundamental design template first.

Email Marketing Active Campaign Measurements Inches

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is a little simpler because you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Measurements Inches

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Measurements Inches. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign Measurements InchesEmail Marketing Active Campaign Measurements Inches

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve already mentioned.

Email Marketing Active Campaign Measurements Inches

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be a great option.

Email Marketing Active Campaign Measurements Inches

I generally do not believe rates ought to be a major factor in choosing the best e-mail marketing platform for your service. Having the ideal functions for your marketing strategy will eventually offset whatever rate distinctions you find. However, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.