Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance Cost

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing information recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this allows you to personalise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the reason is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been composed by hand. We have actually even gotten a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Insurance Cost). If someone opens your e-mail but doesn’t click through to your deal it means that they were fascinated by your subject line, however the deal wasn’t quite best for them.

Email Marketing Active Campaign Insurance Cost

Among our most responded-to email projects is a basic e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Insurance Cost). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation series to immediately move clients in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Insurance Cost

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it indicates that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we discover what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy but is one less thing that our consumer success group requirement to think about.

Email Marketing Active Campaign Insurance Cost

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has actually made this process a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our site to complete a brief test that tells us more about them and how they resolve issues (Email Marketing Active Campaign Insurance Cost).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the best fit. It also offers us a lot of insightful info about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

This quiz is sent out through a marketing automation series, which releases up hours of emailing backward and forward with possible prospects, and ensures that we just consider the absolute best applicants to come in for an interview. I used to dislike chasing after up invoices. While the bulk of our customers paid their invoices on time, there were always a couple of that required a push or two.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and came across more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign Insurance Cost). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glance.

Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending upon the number of subscribers you’re looking to reach. Strategies begin at $9 each month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which uses both fundamental strategies with restricted emails, and more expensive endless strategies. Email Marketing Active Campaign Insurance Cost.

Email Marketing Active Campaign Insurance Cost

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get begun, all you need is your company name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but appear on the dashboard anyhow if you’re utilizing the free trial. Email Marketing Active Campaign Insurance Cost. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Insurance Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Insurance Cost.

Prior to you add any contacts, however, you have to produce a list, similar to with Campaign Screen. When you produce a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged email, however not the other two, but I was able to easily create customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a fundamental template first.

Email Marketing Active Campaign Insurance Cost

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, but their email editing experience is somewhat easier because you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Insurance Cost

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Insurance Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Email Marketing Active Campaign Insurance Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform just since it’s cheaper on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than basic broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Insurance Cost

I usually don’t think pricing must be a significant consider deciding the ideal e-mail marketing platform for your company. Having the right functions for your marketing method will eventually make up for whatever cost differences you find. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is free below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance Cost

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this allows you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that people suspect it’s been written manually. We’ve even received a lot of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around only send the email to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Insurance Cost). If someone opens your email however doesn’t click through to your offer it suggests that they were interested by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign Insurance Cost

Among our most responded-to e-mail campaigns is an easy email that we send to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Email Marketing Active Campaign Insurance Cost). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move clients in between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Insurance Cost

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve arise from their lead capture types. This automation series takes some strain off of our support group, as it means that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s basic but is one less thing that our client success group requirement to consider.

Email Marketing Active Campaign Insurance Cost

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the business’s larger image vision and goals.

While non-traditional, using marketing automation to improve our brand-new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our site to finish a short quiz that tells us more about them and how they resolve issues (Email Marketing Active Campaign Insurance Cost).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the best fit. It also provides us a great deal of informative details about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their invoices on time, there were constantly a few that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign Insurance Cost). Not just was it simply as effective as me emailing them, it meant I might stop sending an email that I hated sending out– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unrestricted emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning glimpse.

Email Marketing Active Campaign Insurance Cost

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience look to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re seeking to reach. Strategies start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds numerous features consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unlimited emails, unlike Campaign Display, which offers both fundamental strategies with restricted emails, and more costly unrestricted plans. Email Marketing Active Campaign Insurance Cost.

Email Marketing Active Campaign Insurance Cost

ActiveCampaign uses a 14-day free trial that does not need a charge card. To start, all you need is your business name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but reveal up on the dashboard anyhow if you’re utilizing the complimentary trial. Email Marketing Active Campaign Insurance Cost. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Insurance Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Insurance Cost.

Prior to you include any contacts, however, you have to produce a list, simply like with Campaign Screen. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with including email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to quickly produce customized fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a standard design template initially.

Email Marketing Active Campaign Insurance Cost

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat easier in that you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Insurance Cost

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform resembles selecting a partner – Email Marketing Active Campaign Insurance Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Email Marketing Active Campaign Insurance CostEmail Marketing Active Campaign Insurance Cost

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Insurance Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Insurance Cost

I generally do not think pricing must be a major consider deciding the right e-mail marketing platform for your company. Having the ideal functions for your marketing technique will eventually make up for whatever rate distinctions you discover. However, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.