Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It Cost

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing data caught from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the factor is because it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that people think it’s been written by hand. We’ve even received a great deal of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign How Much Does It Cost). If somebody opens your email however does not click through to your deal it indicates that they were captivated by your subject line, however the offer wasn’t quite right for them.

Email Marketing Active Campaign How Much Does It Cost

One of our most responded-to e-mail projects is an easy email that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign How Much Does It Cost). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move clients between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign How Much Does It Cost

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve outcomes from their lead capture types. This automation series takes some stress off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our client success group requirement to think of.

Email Marketing Active Campaign How Much Does It Cost

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our new employee onboarding has actually made this procedure a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that look for a job from our site to finish a brief test that tells us more about them and how they solve issues (Email Marketing Active Campaign How Much Does It Cost).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a great deal of informative details about candidates. For instance, among our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible prospects, and makes sure that we only consider the extremely finest applicants to come in for an interview. I utilized to dislike going after up billings. While the bulk of our clients paid their invoices on time, there were constantly a few that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and came across more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign How Much Does It Cost). Not only was it just as efficient as me emailing them, it suggested I could stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I totally suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially look.

Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business arranges its plans depending on the variety of customers you’re seeking to reach. Strategies start at $9 per month for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of functions including consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include limitless emails, unlike Campaign Screen, which provides both standard strategies with minimal e-mails, and more pricey limitless strategies. Email Marketing Active Campaign How Much Does It Cost.

Email Marketing Active Campaign How Much Does It Cost

ActiveCampaign offers a 14-day free trial that does not require a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, however show up on the control panel anyway if you’re utilizing the complimentary trial. Email Marketing Active Campaign How Much Does It Cost. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign How Much Does It Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Active Campaign How Much Does It Cost.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you create a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I checked out including email, name, and birthday. It recognized email, however not the other two, however I had the ability to quickly produce custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template initially.

Email Marketing Active Campaign How Much Does It Cost

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is great with me, however their email modifying experience is a little easier because you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign How Much Does It Cost

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like choosing a spouse – Email Marketing Active Campaign How Much Does It Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Email Marketing Active Campaign How Much Does It Cost

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign How Much Does It Cost

I typically don’t believe pricing needs to be a major consider deciding the right email marketing platform for your organisation. Having the best functions for your marketing technique will eventually offset whatever price distinctions you find. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It Cost

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information recorded from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this allows you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I think the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people think it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign How Much Does It Cost). If someone opens your email however does not click through to your deal it implies that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign How Much Does It Cost

One of our most responded-to e-mail campaigns is a simple email that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign How Much Does It Cost). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly since …’.

When we first began buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign How Much Does It Cost

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success group requirement to believe about.

Email Marketing Active Campaign How Much Does It Cost

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automatic email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that get a job from our site to finish a brief quiz that informs us more about them and how they resolve problems (Email Marketing Active Campaign How Much Does It Cost).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It also provides us a lot of insightful information about prospects. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and guarantees that we only think about the absolute best candidates to come in for an interview. I utilized to dislike chasing up billings. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a push or two.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign How Much Does It Cost). Not just was it simply as reliable as me emailing them, it indicated I might stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at very first glimpse.

Email Marketing Active Campaign How Much Does It Cost

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The business arranges its strategies depending on the number of customers you’re looking to reach. Strategies begin at $9 per month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Screen, which provides both fundamental plans with minimal e-mails, and more costly unlimited strategies. Email Marketing Active Campaign How Much Does It Cost.

Email Marketing Active Campaign How Much Does It Cost

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get begun, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, however show up on the dashboard anyhow if you’re using the totally free trial. Email Marketing Active Campaign How Much Does It Cost. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign How Much Does It Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign How Much Does It Cost.

Before you add any contacts, however, you need to create a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly develop customized fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard template first.

Email Marketing Active Campaign How Much Does It Cost

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly simpler because you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign How Much Does It Cost

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a spouse – Email Marketing Active Campaign How Much Does It Cost. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Email Marketing Active Campaign How Much Does It CostEmail Marketing Active Campaign How Much Does It Cost

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Email Marketing Active Campaign How Much Does It Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be an excellent option.

Email Marketing Active Campaign How Much Does It Cost

I typically do not believe rates should be a major consider deciding the ideal email marketing platform for your service. Having the right functions for your marketing strategy will eventually offset whatever price distinctions you find. But, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.