Email Marketing Active Campaign Giveaway Open

Email Marketing Active Campaign Giveaway Open

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing information captured from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I presume the factor is due to the fact that it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed by hand. We’ve even gotten a great deal of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Giveaway Open). If someone opens your email however doesn’t click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t rather ideal for them.

Email Marketing Active Campaign Giveaway Open

Among our most responded-to e-mail projects is an easy e-mail that we send out to everybody who goes to a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Giveaway Open). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly since …’.

When we first started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that most of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to immediately move clients between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Giveaway Open

I have to admit, collecting NPS ratings in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s important that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic however is one less thing that our consumer success group requirement to believe about.

Email Marketing Active Campaign Giveaway Open

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new staff member joins Venture Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the company’s larger photo vision and goals.

While non-traditional, using marketing automation to simplify our new worker onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that use for a job from our site to finish a short test that tells us more about them and how they fix problems (Email Marketing Active Campaign Giveaway Open).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the best fit. It also offers us a great deal of insightful info about candidates. For example, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Giveaway Open

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with potential candidates, and makes sure that we only think about the very best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Email Marketing Active Campaign Giveaway Open). Not just was it simply as effective as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly suggest daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially glance.

Email Marketing Active Campaign Giveaway Open

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its strategies depending on the number of customers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds numerous features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted emails, unlike Campaign Monitor, which offers both fundamental plans with restricted emails, and more costly endless plans. Email Marketing Active Campaign Giveaway Open.

Email Marketing Active Campaign Giveaway Open

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get started, all you need is your company name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, however appear on the control panel anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Giveaway Open. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Giveaway Open

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Giveaway Open.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Screen. When you develop a list, you need to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I experimented with adding email, name, and birthday. It recognized email, however not the other two, however I had the ability to quickly develop custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard template initially.

Email Marketing Active Campaign Giveaway Open

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their templates are limited, which is great with me, however their e-mail editing experience is a little easier in that you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Giveaway Open

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a partner – Email Marketing Active Campaign Giveaway Open. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Email Marketing Active Campaign Giveaway Open

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber may be a good option.

Email Marketing Active Campaign Giveaway Open

I typically do not believe prices should be a major consider choosing the right e-mail marketing platform for your business. Having the right features for your marketing method will eventually make up for whatever price differences you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Giveaway Open

Email Marketing Active Campaign Giveaway Open

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this enables you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the reason is due to the fact that it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals presume it’s been composed by hand. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the second time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Giveaway Open). If someone opens your email but doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t quite right for them.

Email Marketing Active Campaign Giveaway Open

Among our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Giveaway Open). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to instantly move clients between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Giveaway Open

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve results from their lead capture forms. This automation sequence takes some strain off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our consumer success group need to believe about.

Email Marketing Active Campaign Giveaway Open

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a task from our website to complete a short quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign Giveaway Open).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise gives us a lot of informative information about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Giveaway Open

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While most of our clients paid their billings on time, there were always a couple of that needed a push or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Email Marketing Active Campaign Giveaway Open). Not only was it just as reliable as me emailing them, it implied I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at first glimpse.

Email Marketing Active Campaign Giveaway Open

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the variety of customers you’re looking to reach. Plans start at $9 per month for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that includes numerous features consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Campaign Monitor, which provides both basic plans with limited e-mails, and more pricey endless strategies. Email Marketing Active Campaign Giveaway Open.

Email Marketing Active Campaign Giveaway Open

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To get begun, all you require is your company name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, but reveal up on the dashboard anyhow if you’re using the free trial. Email Marketing Active Campaign Giveaway Open. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Giveaway Open

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no third celebration combination. Email Marketing Active Campaign Giveaway Open.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Display. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily develop customized fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a standard design template first.

Email Marketing Active Campaign Giveaway Open

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are limited, which is great with me, however their e-mail editing experience is slightly simpler in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Giveaway Open

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Email Marketing Active Campaign Giveaway Open. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing  Active Campaign Giveaway OpenEmail Marketing Active Campaign Giveaway Open

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Giveaway Open

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a good option.

Email Marketing Active Campaign Giveaway Open

I normally do not think pricing needs to be a major consider choosing the best email marketing platform for your organisation. Having the best features for your marketing method will ultimately offset whatever price distinctions you discover. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.