Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign For Sale On Amazon

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that people presume it’s been composed manually. We have actually even received a great deal of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, however the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign For Sale On Amazon). If somebody opens your e-mail but doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t quite right for them.

Email Marketing Active Campaign For Sale On Amazon

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who attends a Leadformly webinar however does not register for an account (Email Marketing Active Campaign For Sale On Amazon). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign For Sale On Amazon

I need to confess, collecting NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better outcomes from their lead capture types. This automation sequence takes some stress off of our assistance group, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s simple however is one less thing that our customer success team requirement to consider.

Email Marketing Active Campaign For Sale On Amazon

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker joins Venture Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our website to finish a brief test that informs us more about them and how they solve issues (Email Marketing Active Campaign For Sale On Amazon).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a great deal of informative information about prospects. For example, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

This test is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing after up billings. While the majority of our clients paid their billings on time, there were always a few that required a nudge or more.

By sending the e-mail from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person requesting for a billing to be paid (Email Marketing Active Campaign For Sale On Amazon). Not just was it simply as reliable as me emailing them, it implied I might stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning look.

Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some locations. For the best e-mail marketing experience look to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of functions consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Monitor, which uses both fundamental plans with minimal e-mails, and more expensive unrestricted plans. Email Marketing Active Campaign For Sale On Amazon.

Email Marketing Active Campaign For Sale On Amazon

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To get begun, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also provides CRM and other features that you may not prepare to use, but show up on the dashboard anyhow if you’re using the totally free trial. Email Marketing Active Campaign For Sale On Amazon. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign For Sale On Amazon

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign For Sale On Amazon.

Before you add any contacts, however, you have to develop a list, much like with Campaign Display. When you produce a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I attempted out adding email, name, and birthday. It recognized e-mail, however not the other two, but I was able to easily create custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental design template initially.

Email Marketing Active Campaign For Sale On Amazon

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is a little much easier because you can create inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign For Sale On Amazon

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a spouse – Email Marketing Active Campaign For Sale On Amazon. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Email Marketing Active Campaign For Sale On Amazon

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign For Sale On Amazon

I typically don’t believe rates needs to be a major consider choosing the ideal e-mail marketing platform for your service. Having the best features for your marketing strategy will ultimately make up for whatever cost distinctions you discover. But, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign For Sale On Amazon

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is utilizing data recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to customise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the factor is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that people believe it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around just send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign For Sale On Amazon). If someone opens your e-mail but doesn’t click through to your deal it implies that they were captivated by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign For Sale On Amazon

One of our most responded-to email projects is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign For Sale On Amazon). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we first began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation series to immediately move clients in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Email Marketing Active Campaign For Sale On Amazon

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get better arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s essential that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s easy however is one less thing that our customer success group requirement to believe about.

Email Marketing Active Campaign For Sale On Amazon

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new employee signs up with Venture Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new employee onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our site to complete a short test that informs us more about them and how they solve issues (Email Marketing Active Campaign For Sale On Amazon).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the right fit. It also gives us a lot of informative information about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we only think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Email Marketing Active Campaign For Sale On Amazon). Not just was it simply as efficient as me emailing them, it indicated I could stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in at very first glimpse.

Email Marketing Active Campaign For Sale On Amazon

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its plans depending on the number of subscribers you’re wanting to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that adds several features consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include limitless emails, unlike Campaign Screen, which provides both standard strategies with limited emails, and more expensive unrestricted strategies. Email Marketing Active Campaign For Sale On Amazon.

Email Marketing Active Campaign For Sale On Amazon

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get going, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s tough to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also provides CRM and other functions that you might not prepare to use, but appear on the control panel anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign For Sale On Amazon. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign For Sale On Amazon

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign For Sale On Amazon.

Before you add any contacts, however, you need to produce a list, simply like with Campaign Monitor. When you create a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a standard template initially.

Email Marketing Active Campaign For Sale On Amazon

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, however their email modifying experience is somewhat simpler because you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign For Sale On Amazon

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – Email Marketing Active Campaign For Sale On Amazon. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Email Marketing Active Campaign  For Sale On AmazonEmail Marketing Active Campaign For Sale On Amazon

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve already pointed out.

Email Marketing Active Campaign For Sale On Amazon

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you do not require far more than basic broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign For Sale On Amazon

I typically don’t believe rates ought to be a significant consider deciding the right email marketing platform for your organisation. Having the right functions for your marketing technique will ultimately make up for whatever price differences you discover. But, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.