Email Marketing Active Campaign Fake Vs Real

Email Marketing Active Campaign Fake Vs Real

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is utilizing data recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been written manually. We’ve even received a lot of praise from individuals who have actually identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Fake Vs Real). If someone opens your email however doesn’t click through to your offer it implies that they were intrigued by your subject line, but the offer wasn’t quite best for them.

Email Marketing Active Campaign Fake Vs Real

One of our most responded-to email campaigns is an easy email that we send out to everybody who attends a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Fake Vs Real). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation series to instantly move customers in between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Email Marketing Active Campaign Fake Vs Real

I need to admit, gathering NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve outcomes from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it suggests that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our customer success group requirement to believe about.

Email Marketing Active Campaign Fake Vs Real

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to improve our new staff member onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our site to finish a brief test that tells us more about them and how they resolve issues (Email Marketing Active Campaign Fake Vs Real).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It likewise offers us a great deal of informative information about prospects. For example, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Fake Vs Real

Email Marketing Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible prospects, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to hate chasing up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert rather than an individual asking for an invoice to be paid (Email Marketing Active Campaign Fake Vs Real). Not just was it just as effective as me emailing them, it implied I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in at first glimpse.

Email Marketing Active Campaign Fake Vs Real

Email Marketing Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending upon the variety of customers you’re wanting to reach. Strategies begin at $9 per month for up to 500 contacts and endless emails. At each subscriber level, you can update to a Plus plan that adds a number of features consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless emails, unlike Campaign Display, which offers both fundamental strategies with minimal emails, and more costly limitless plans. Email Marketing Active Campaign Fake Vs Real.

Email Marketing Active Campaign Fake Vs Real

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get started, all you require is your business name and email address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also uses CRM and other features that you might not prepare to use, however show up on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Fake Vs Real. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Fake Vs Real

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Email Marketing Active Campaign Fake Vs Real.

Prior to you add any contacts, though, you have to produce a list, simply like with Campaign Monitor. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including email, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily produce custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a fundamental design template initially.

Email Marketing Active Campaign Fake Vs Real

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier because you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Fake Vs Real

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a spouse – Email Marketing Active Campaign Fake Vs Real. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Email Marketing Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Email Marketing Active Campaign Fake Vs Real

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform simply since it’s more affordable on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Fake Vs Real

I usually don’t think prices ought to be a major aspect in choosing the right email marketing platform for your service. Having the ideal functions for your marketing strategy will eventually offset whatever price differences you discover. But, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting out. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Fake Vs Real

Email Marketing Active Campaign Fake Vs Real

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing information captured from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the content in your email projects utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I suspect the factor is since it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed by hand. We have actually even received a great deal of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Fake Vs Real). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Fake Vs Real

Among our most responded-to email projects is a simple email that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Fake Vs Real). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing  Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Fake Vs Real

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some stress off of our support group, as it implies that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success team requirement to believe about.

Email Marketing Active Campaign Fake Vs Real

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automatic email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that get a task from our website to finish a short test that informs us more about them and how they solve problems (Email Marketing Active Campaign Fake Vs Real).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a great deal of insightful info about candidates. For example, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Fake Vs Real

Email Marketing  Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and guarantees that we just think about the very finest applicants to come in for an interview. I used to hate chasing up invoices. While most of our customers paid their invoices on time, there were always a few that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Email Marketing Active Campaign Fake Vs Real). Not just was it just as efficient as me emailing them, it implied I could stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I totally recommend every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in at first glance.

Email Marketing Active Campaign Fake Vs Real

Email Marketing  Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending on the number of subscribers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include limitless emails, unlike Campaign Display, which uses both standard plans with minimal emails, and more costly endless plans. Email Marketing Active Campaign Fake Vs Real.

Email Marketing Active Campaign Fake Vs Real

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get started, all you require is your business name and email address. Next, you established a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you might not plan to use, but show up on the control panel anyhow if you’re using the free trial. Email Marketing Active Campaign Fake Vs Real. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Fake Vs Real

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Fake Vs Real.

Prior to you add any contacts, however, you need to produce a list, just like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried out adding e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to easily produce custom-made fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, offered you make a fundamental template initially.

Email Marketing Active Campaign Fake Vs Real

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Fake Vs Real

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like choosing a partner – Email Marketing Active Campaign Fake Vs Real. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Email Marketing  Active Campaign Fake Vs RealEmail Marketing Active Campaign Fake Vs Real

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Email Marketing Active Campaign Fake Vs Real

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber might be a great option.

Email Marketing Active Campaign Fake Vs Real

I typically do not believe rates must be a major element in deciding the right email marketing platform for your business. Having the best features for your marketing technique will eventually offset whatever price distinctions you discover. However, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.