Email Marketing Active Campaign Fake Ebay

Email Marketing Active Campaign Fake Ebay

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I think the reason is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written manually. We’ve even received a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Fake Ebay). If someone opens your email however doesn’t click through to your deal it suggests that they were interested by your subject line, however the deal wasn’t quite best for them.

Email Marketing Active Campaign Fake Ebay

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Fake Ebay). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Fake Ebay

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get much better arise from their lead capture types. This automation sequence takes some strain off of our assistance group, as it implies that we can answer questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our client success group need to believe about.

Email Marketing Active Campaign Fake Ebay

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new staff member signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger image vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a job from our site to complete a short test that informs us more about them and how they solve problems (Email Marketing Active Campaign Fake Ebay).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It also offers us a lot of insightful info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Fake Ebay

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

This quiz is sent through a marketing automation series, which releases up hours of emailing backward and forward with potential candidates, and guarantees that we only think about the really finest applicants to come in for an interview. I used to dislike going after up billings. While the majority of our customers paid their invoices on time, there were constantly a few that needed a push or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting for a billing to be paid (Email Marketing Active Campaign Fake Ebay). Not just was it just as efficient as me emailing them, it suggested I could stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning glance.

Email Marketing Active Campaign Fake Ebay

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 each month for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features including client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited emails, unlike Campaign Display, which uses both fundamental plans with limited emails, and more pricey unrestricted plans. Email Marketing Active Campaign Fake Ebay.

Email Marketing Active Campaign Fake Ebay

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get going, all you need is your business name and e-mail address. Next, you established a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other features that you may not plan to utilize, but appear on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Fake Ebay. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Fake Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Screen, which has no third celebration combination. Email Marketing Active Campaign Fake Ebay.

Before you add any contacts, though, you need to create a list, simply like with Campaign Display. When you develop a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried out including email, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily produce custom fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental template first.

Email Marketing Active Campaign Fake Ebay

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Fake Ebay

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a partner – Email Marketing Active Campaign Fake Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Email Marketing Active Campaign Fake Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform just because it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Fake Ebay

I usually don’t believe prices must be a significant aspect in choosing the ideal e-mail marketing platform for your company. Having the right features for your marketing technique will ultimately offset whatever cost distinctions you discover. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Fake Ebay

Email Marketing Active Campaign Fake Ebay

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that individuals suspect it’s been composed by hand. We’ve even received a great deal of praise from individuals who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send the e-mail to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Fake Ebay). If somebody opens your email but does not click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t rather best for them.

Email Marketing Active Campaign Fake Ebay

One of our most responded-to email projects is a basic e-mail that we send out to everyone who goes to a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Fake Ebay). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation series to automatically move clients in between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Fake Ebay

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our customer success team requirement to believe about.

Email Marketing Active Campaign Fake Ebay

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker joins Venture Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our new employee onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a short quiz that informs us more about them and how they resolve issues (Email Marketing Active Campaign Fake Ebay).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a great deal of insightful info about prospects. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Fake Ebay

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible candidates, and guarantees that we just think about the extremely finest applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our customers paid their billings on time, there were always a few that required a push or more.

By sending the email from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert instead of a person asking for an invoice to be paid (Email Marketing Active Campaign Fake Ebay). Not only was it simply as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely recommend on a daily basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glance.

Email Marketing Active Campaign Fake Ebay

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending upon the variety of customers you’re looking to reach. Strategies start at $9 monthly for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that adds a number of features including customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited emails, unlike Campaign Monitor, which uses both standard strategies with limited e-mails, and more expensive limitless strategies. Email Marketing Active Campaign Fake Ebay.

Email Marketing Active Campaign Fake Ebay

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you need is your company name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other features that you might not prepare to use, however reveal up on the control panel anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Fake Ebay. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Fake Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Active Campaign Fake Ebay.

Before you add any contacts, however, you have to create a list, just like with Campaign Display. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to quickly produce custom fields. You can also tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a standard template first.

Email Marketing Active Campaign Fake Ebay

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler because you can produce inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Fake Ebay

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a partner – Email Marketing Active Campaign Fake Ebay. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Email Marketing  Active Campaign Fake EbayEmail Marketing Active Campaign Fake Ebay

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Email Marketing Active Campaign Fake Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be an excellent choice.

Email Marketing Active Campaign Fake Ebay

I usually do not believe pricing ought to be a significant consider choosing the right e-mail marketing platform for your company. Having the right features for your marketing strategy will ultimately make up for whatever cost distinctions you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.