Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign Discount Code April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using data recorded from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that individuals presume it’s been composed by hand. We have actually even gotten a lot of praise from individuals who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Discount Code April 2020). If someone opens your e-mail but does not click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Discount Code April 2020

Among our most responded-to email projects is a simple email that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Discount Code April 2020). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly since …’.

When we first started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to instantly move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Discount Code April 2020

I have to admit, gathering NPS scores in ActiveCampaign is not simple. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve results from their lead capture forms. This automation sequence takes some strain off of our support group, as it means that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success team need to believe about.

Email Marketing Active Campaign Discount Code April 2020

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to improve our new staff member onboarding has actually made this process a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our website to finish a brief quiz that informs us more about them and how they fix problems (Email Marketing Active Campaign Discount Code April 2020).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a great deal of informative information about candidates. For instance, among our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and guarantees that we just consider the best applicants to come in for an interview. I used to dislike chasing up billings. While the majority of our clients paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came across more as an alert rather than a person asking for an invoice to be paid (Email Marketing Active Campaign Discount Code April 2020). Not just was it just as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it conserved me time!There are couple of tools that I totally advise on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including limitless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re wanting to reach. Plans begin at $9 monthly for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Screen, which uses both standard plans with minimal e-mails, and more costly unlimited plans. Email Marketing Active Campaign Discount Code April 2020.

Email Marketing Active Campaign Discount Code April 2020

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you require is your business name and email address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also uses CRM and other features that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re using the free trial. Email Marketing Active Campaign Discount Code April 2020. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Discount Code April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Display, which has no third party integration. Email Marketing Active Campaign Discount Code April 2020.

Before you include any contacts, however, you have to develop a list, much like with Campaign Display. When you develop a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other two, however I was able to easily produce custom-made fields. You can likewise tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a basic template first.

Email Marketing Active Campaign Discount Code April 2020

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Discount Code April 2020

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles selecting a partner – Email Marketing Active Campaign Discount Code April 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually already discussed.

Email Marketing Active Campaign Discount Code April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Discount Code April 2020

I usually don’t believe prices must be a major element in deciding the right email marketing platform for your organisation. Having the right functions for your marketing strategy will ultimately offset whatever cost differences you find. However, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign Discount Code April 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that people think it’s been written by hand. We’ve even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Discount Code April 2020). If someone opens your email but does not click through to your deal it indicates that they were intrigued by your subject line, however the deal wasn’t rather best for them.

Email Marketing Active Campaign Discount Code April 2020

Among our most responded-to email projects is a simple e-mail that we send to everyone who participates in a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Discount Code April 2020). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly because …’.

When we first started purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Discount Code April 2020

I need to admit, gathering NPS scores in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture types. This automation series takes some stress off of our support team, as it indicates that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success group need to believe about.

Email Marketing Active Campaign Discount Code April 2020

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker joins Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While non-traditional, using marketing automation to enhance our new staff member onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that get a task from our website to finish a short test that informs us more about them and how they fix problems (Email Marketing Active Campaign Discount Code April 2020).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise provides us a great deal of informative details about candidates. For instance, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we just think about the really best applicants to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their invoices on time, there were always a few that required a push or two.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came across more as an alert rather than an individual requesting a billing to be paid (Email Marketing Active Campaign Discount Code April 2020). Not only was it simply as reliable as me emailing them, it implied I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely suggest on an everyday basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at first look.

Email Marketing Active Campaign Discount Code April 2020

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re aiming to reach. Plans start at $9 monthly for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that adds a number of features consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Display, which uses both standard plans with restricted e-mails, and more pricey unlimited plans. Email Marketing Active Campaign Discount Code April 2020.

Email Marketing Active Campaign Discount Code April 2020

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get begun, all you need is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also provides CRM and other features that you might not prepare to use, but show up on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Discount Code April 2020. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Discount Code April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Discount Code April 2020.

Before you include any contacts, though, you need to produce a list, similar to with Campaign Screen. When you produce a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a standard design template initially.

Email Marketing Active Campaign Discount Code April 2020

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is a little simpler in that you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Discount Code April 2020

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like choosing a spouse – Email Marketing Active Campaign Discount Code April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Email Marketing Active Campaign  Discount Code April 2020Email Marketing Active Campaign Discount Code April 2020

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I’ve currently discussed.

Email Marketing Active Campaign Discount Code April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Discount Code April 2020

I usually do not believe prices should be a major element in deciding the ideal e-mail marketing platform for your business. Having the best functions for your marketing method will eventually make up for whatever price differences you find. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.