Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign Dimensions Width

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals believe it’s been written by hand. We’ve even gotten a lot of praise from people who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Email Marketing Active Campaign Dimensions Width). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Email Marketing Active Campaign Dimensions Width

One of our most responded-to e-mail projects is a simple email that we send to everybody who attends a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Dimensions Width). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

While it’s indicated to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move clients between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Width

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it suggests that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple however is one less thing that our client success group need to think of.

Email Marketing Active Campaign Dimensions Width

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member signs up with Venture Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they resolve problems (Email Marketing Active Campaign Dimensions Width).

At the end of the day, if you’re not prepared to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the right fit. It likewise gives us a great deal of informative details about prospects. For example, one of our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we only think about the extremely best applicants to come in for an interview. I utilized to dislike going after up billings. While the majority of our customers paid their billings on time, there were constantly a few that needed a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Email Marketing Active Campaign Dimensions Width). Not just was it simply as efficient as me emailing them, it meant I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be tough to take in at first glimpse.

Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company arranges its plans depending on the number of subscribers you’re looking to reach. Strategies begin at $9 per month for up to 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which offers both standard plans with limited emails, and more expensive unrestricted plans. Email Marketing Active Campaign Dimensions Width.

Email Marketing Active Campaign Dimensions Width

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also uses CRM and other functions that you might not prepare to use, however reveal up on the dashboard anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Dimensions Width. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Dimensions Width

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Monitor, which has no third party integration. Email Marketing Active Campaign Dimensions Width.

Before you add any contacts, however, you need to create a list, simply like with Campaign Screen. When you produce a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to quickly create custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template first.

Email Marketing Active Campaign Dimensions Width

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat easier in that you can create inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Dimensions Width

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform resembles picking a partner – Email Marketing Active Campaign Dimensions Width. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Email Marketing Active Campaign Dimensions Width

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform just due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Dimensions Width

I generally do not believe pricing ought to be a significant consider deciding the best e-mail marketing platform for your business. Having the ideal features for your marketing strategy will ultimately make up for whatever rate differences you find. However, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign Dimensions Width

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is utilizing information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this permits you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I believe the factor is since it sounds natural and includes sufficient personalisation (it references that they’re running a company) that people presume it’s been written by hand. We’ve even received a great deal of praise from people who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Dimensions Width). If somebody opens your email however does not click through to your deal it indicates that they were fascinated by your subject line, however the offer wasn’t quite right for them.

Email Marketing Active Campaign Dimensions Width

Among our most responded-to email campaigns is an easy email that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Dimensions Width). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly because …’.

When we initially started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move clients in between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Width

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better outcomes from their lead capture types. This automation series takes some stress off of our assistance group, as it implies that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our customer success group requirement to consider.

Email Marketing Active Campaign Dimensions Width

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to enhance our new staff member onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that request a job from our site to complete a short quiz that informs us more about them and how they resolve problems (Email Marketing Active Campaign Dimensions Width).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the best fit. It likewise provides us a lot of informative information about candidates. For example, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we just consider the absolute best applicants to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending out the e-mail from a ‘noreply@’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for an invoice to be paid (Email Marketing Active Campaign Dimensions Width). Not just was it simply as efficient as me emailing them, it meant I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in at first glimpse.

Email Marketing Active Campaign Dimensions Width

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending upon the number of customers you’re seeking to reach. Plans begin at $9 per month for approximately 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that adds numerous features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited emails, unlike Campaign Screen, which provides both fundamental strategies with limited emails, and more pricey unrestricted strategies. Email Marketing Active Campaign Dimensions Width.

Email Marketing Active Campaign Dimensions Width

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise provides CRM and other functions that you may not prepare to utilize, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Dimensions Width. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Dimensions Width

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Dimensions Width.

Before you include any contacts, though, you have to develop a list, similar to with Campaign Monitor. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I attempted out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.

Email Marketing Active Campaign Dimensions Width

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their email editing experience is slightly simpler in that you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Dimensions Width

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign Dimensions Width. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Email Marketing Active Campaign  Dimensions WidthEmail Marketing Active Campaign Dimensions Width

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I have actually already discussed.

Email Marketing Active Campaign Dimensions Width

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform just because it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign Dimensions Width

I generally don’t believe rates must be a significant aspect in choosing the best email marketing platform for your organisation. Having the right functions for your marketing method will eventually make up for whatever cost differences you discover. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.