Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign Dimensions Length

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using information caught from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that individuals believe it’s been written by hand. We have actually even received a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Dimensions Length). If somebody opens your email but does not click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Email Marketing Active Campaign Dimensions Length

One of our most responded-to e-mail campaigns is a basic e-mail that we send to everyone who attends a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Dimensions Length). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we first began purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

While it’s meant to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Length

I need to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our consumer success group requirement to consider.

Email Marketing Active Campaign Dimensions Length

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker joins Venture Harbour, an automated email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this process a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that use for a task from our website to complete a short quiz that informs us more about them and how they solve problems (Email Marketing Active Campaign Dimensions Length).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of informative information about candidates. For example, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we just think about the very best applicants to come in for an interview. I used to dislike going after up invoices. While the majority of our clients paid their invoices on time, there were always a few that required a nudge or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of an individual requesting for an invoice to be paid (Email Marketing Active Campaign Dimensions Length). Not just was it just as efficient as me emailing them, it implied I might stop sending out an email that I disliked sending– and it saved me time!There are few tools that I completely suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in initially look.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, however not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include endless e-mails, unlike Campaign Screen, which offers both fundamental strategies with limited e-mails, and more costly unrestricted plans. Email Marketing Active Campaign Dimensions Length.

Email Marketing Active Campaign Dimensions Length

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s hard to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other functions that you might not plan to utilize, but appear on the control panel anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Dimensions Length. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Dimensions Length

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Dimensions Length.

Prior to you add any contacts, however, you need to produce a list, similar to with Campaign Screen. When you produce a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out including email, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily create custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic design template initially.

Email Marketing Active Campaign Dimensions Length

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Dimensions Length

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like choosing a spouse – Email Marketing Active Campaign Dimensions Length. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently pointed out.

Email Marketing Active Campaign Dimensions Length

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 customers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Email Marketing Active Campaign Dimensions Length

I usually do not think pricing ought to be a significant element in choosing the right e-mail marketing platform for your company. Having the best features for your marketing method will ultimately offset whatever rate distinctions you discover. However, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign Dimensions Length

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing information caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the factor is because it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people believe it’s been composed by hand. We’ve even gotten a great deal of praise from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Dimensions Length). If somebody opens your e-mail but does not click through to your offer it implies that they were fascinated by your subject line, however the deal wasn’t rather best for them.

Email Marketing Active Campaign Dimensions Length

One of our most responded-to email projects is an easy email that we send out to everyone who attends a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Dimensions Length). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation series to instantly move clients in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Length

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it means that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our client success group need to think of.

Email Marketing Active Campaign Dimensions Length

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While non-traditional, using marketing automation to simplify our brand-new employee onboarding has actually made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that apply for a job from our site to finish a short quiz that tells us more about them and how they solve problems (Email Marketing Active Campaign Dimensions Length).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It also provides us a great deal of informative info about prospects. For example, among our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Dimensions Length

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective prospects, and ensures that we just consider the absolute best candidates to come in for an interview. I utilized to dislike chasing up invoices. While most of our customers paid their invoices on time, there were constantly a few that required a push or two.

By sending out the e-mail from a ‘noreply@’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert instead of a person asking for an invoice to be paid (Email Marketing Active Campaign Dimensions Length). Not just was it just as efficient as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I completely advise on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning look.

Email Marketing Active Campaign Dimensions Length

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending on the variety of customers you’re wanting to reach. Plans begin at $9 monthly for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that includes a number of functions including client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which provides both standard plans with limited emails, and more pricey unlimited strategies. Email Marketing Active Campaign Dimensions Length.

Email Marketing Active Campaign Dimensions Length

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you need is your business name and e-mail address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other features that you might not plan to use, however appear on the control panel anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Dimensions Length. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Dimensions Length

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Dimensions Length.

Before you include any contacts, however, you have to produce a list, much like with Campaign Monitor. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried including email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly create custom fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a standard design template first.

Email Marketing Active Campaign Dimensions Length

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little much easier because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Dimensions Length

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an e-mail marketing platform resembles selecting a partner – Email Marketing Active Campaign Dimensions Length. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Email Marketing Active Campaign Dimensions Length

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Dimensions Length

I typically don’t believe rates needs to be a major element in deciding the best e-mail marketing platform for your organisation. Having the ideal features for your marketing strategy will eventually make up for whatever cost differences you find. However, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign Dimensions Length

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals presume it’s been written by hand. We’ve even gotten a lot of appreciation from people who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Dimensions Length). If somebody opens your email but does not click through to your offer it implies that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

Email Marketing Active Campaign Dimensions Length

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Dimensions Length). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly because …’.

When we first began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move clients between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Length

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture forms. This automation series takes some strain off of our assistance team, as it implies that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our customer success group requirement to think of.

Email Marketing Active Campaign Dimensions Length

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to simplify our new worker onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that get a task from our site to finish a brief quiz that tells us more about them and how they resolve problems (Email Marketing Active Campaign Dimensions Length).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a great deal of insightful details about candidates. For instance, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Dimensions Length

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we only consider the best candidates to come in for an interview. I used to dislike chasing up billings. While the majority of our clients paid their invoices on time, there were constantly a few that required a push or two.

By sending the email from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and came across more as an alert rather than an individual asking for a billing to be paid (Email Marketing Active Campaign Dimensions Length). Not just was it simply as efficient as me emailing them, it indicated I could stop sending out an email that I hated sending– and it conserved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning look.

Email Marketing Active Campaign Dimensions Length

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re aiming to reach. Strategies begin at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that includes several features including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include unlimited emails, unlike Campaign Monitor, which provides both fundamental strategies with minimal emails, and more costly unlimited strategies. Email Marketing Active Campaign Dimensions Length.

Email Marketing Active Campaign Dimensions Length

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s difficult to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise provides CRM and other features that you may not prepare to use, but appear on the dashboard anyway if you’re utilizing the free trial. Email Marketing Active Campaign Dimensions Length. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Dimensions Length

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Dimensions Length.

Before you add any contacts, however, you have to produce a list, simply like with Campaign Screen. When you produce a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I attempted out including email, name, and birthday. It recognized email, but not the other 2, however I was able to easily develop custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard template initially.

Email Marketing Active Campaign Dimensions Length

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is somewhat simpler because you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Dimensions Length

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a partner – Email Marketing Active Campaign Dimensions Length. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Email Marketing  Active Campaign Dimensions LengthEmail Marketing Active Campaign Dimensions Length

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Email Marketing Active Campaign Dimensions Length

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Dimensions Length

I typically do not believe pricing ought to be a major aspect in deciding the ideal email marketing platform for your business. Having the ideal features for your marketing method will eventually make up for whatever price distinctions you find. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign Dimensions Length

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using data captured from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that individuals think it’s been composed by hand. We’ve even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send the email to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Dimensions Length). If someone opens your e-mail however doesn’t click through to your offer it means that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign Dimensions Length

Among our most responded-to email projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Dimensions Length). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we initially started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Dimensions Length

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it indicates that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s simple however is one less thing that our consumer success group requirement to consider.

Email Marketing Active Campaign Dimensions Length

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker joins Venture Harbour, an automated email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our website to complete a brief quiz that tells us more about them and how they fix problems (Email Marketing Active Campaign Dimensions Length).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It likewise provides us a great deal of insightful information about prospects. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and guarantees that we just think about the very best candidates to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were always a few that needed a push or two.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Email Marketing Active Campaign Dimensions Length). Not just was it just as effective as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning look.

Email Marketing Active Campaign Dimensions Length

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the number of customers you’re wanting to reach. Plans begin at $9 monthly for approximately 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include limitless emails, unlike Campaign Monitor, which uses both basic plans with minimal e-mails, and more pricey limitless plans. Email Marketing Active Campaign Dimensions Length.

Email Marketing Active Campaign Dimensions Length

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get begun, all you need is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise uses CRM and other functions that you might not prepare to use, but reveal up on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Dimensions Length. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Dimensions Length

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd celebration integration. Email Marketing Active Campaign Dimensions Length.

Before you add any contacts, though, you have to produce a list, much like with Campaign Display. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily develop custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template initially.

Email Marketing Active Campaign Dimensions Length

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their templates are restricted, which is great with me, however their email editing experience is slightly easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Dimensions Length

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like choosing a partner – Email Marketing Active Campaign Dimensions Length. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing Active Campaign  Dimensions LengthEmail Marketing Active Campaign Dimensions Length

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Email Marketing Active Campaign Dimensions Length

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s more affordable on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Dimensions Length

I typically don’t believe prices needs to be a significant element in deciding the best e-mail marketing platform for your company. Having the right features for your marketing strategy will ultimately offset whatever cost differences you discover. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.