Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today Stores

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing data captured from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that people suspect it’s been written manually. We have actually even gotten a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, but the 2nd time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Deals Today Stores). If someone opens your email however doesn’t click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Deals Today Stores

Among our most responded-to e-mail projects is a basic email that we send to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Deals Today Stores). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first started investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation series to instantly move customers in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Today Stores

I need to admit, collecting NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our consumer success group need to consider.

Email Marketing Active Campaign Deals Today Stores

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee signs up with Endeavor Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that apply for a job from our site to complete a short test that tells us more about them and how they solve issues (Email Marketing Active Campaign Deals Today Stores).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It also gives us a lot of insightful details about prospects. For instance, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

This quiz is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with possible prospects, and makes sure that we just think about the really best applicants to come in for an interview. I used to hate going after up billings. While most of our customers paid their billings on time, there were always a few that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting for a billing to be paid (Email Marketing Active Campaign Deals Today Stores). Not only was it just as efficient as me emailing them, it indicated I could stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glance.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company organizes its plans depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that adds numerous functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Monitor, which provides both standard strategies with minimal emails, and more pricey unlimited strategies. Email Marketing Active Campaign Deals Today Stores.

Email Marketing Active Campaign Deals Today Stores

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get started, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise offers CRM and other features that you might not plan to utilize, however appear on the control panel anyhow if you’re utilizing the free trial. Email Marketing Active Campaign Deals Today Stores. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Deals Today Stores

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign Deals Today Stores.

Prior to you include any contacts, however, you have to develop a list, just like with Campaign Screen. When you create a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out adding email, name, and birthday. It recognized email, however not the other 2, however I was able to easily create custom fields. You can also tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, offered you make a basic design template first.

Email Marketing Active Campaign Deals Today Stores

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is great with me, but their email modifying experience is slightly easier because you can produce inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Deals Today Stores

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Deals Today Stores. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Email Marketing Active Campaign Deals Today Stores

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 customers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Deals Today Stores

I usually don’t believe prices needs to be a significant consider choosing the best e-mail marketing platform for your business. Having the best features for your marketing technique will eventually make up for whatever price distinctions you find. However, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today Stores

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using information captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this enables you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the factor is because it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people believe it’s been composed manually. We’ve even received a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Deals Today Stores). If somebody opens your email however doesn’t click through to your deal it indicates that they were fascinated by your subject line, however the offer wasn’t quite ideal for them.

Email Marketing Active Campaign Deals Today Stores

Among our most responded-to email projects is a simple e-mail that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Deals Today Stores). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly since …’.

When we first began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation series to immediately move clients in between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Today Stores

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture forms. This automation series takes some stress off of our support team, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s easy but is one less thing that our customer success team need to consider.

Email Marketing Active Campaign Deals Today Stores

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee joins Endeavor Harbour, an automated email series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that apply for a job from our site to finish a short test that tells us more about them and how they solve problems (Email Marketing Active Campaign Deals Today Stores).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It also gives us a great deal of informative details about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

This test is sent through a marketing automation sequence, which frees up hours of emailing back and forth with prospective candidates, and ensures that we just think about the best applicants to come in for an interview. I used to hate chasing up billings. While most of our clients paid their billings on time, there were constantly a few that needed a push or 2.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Email Marketing Active Campaign Deals Today Stores). Not just was it simply as reliable as me emailing them, it suggested I might stop sending an e-mail that I hated sending– and it conserved me time!There are few tools that I wholeheartedly recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning glance.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re seeking to reach. Plans begin at $9 per month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Campaign Display, which uses both fundamental plans with restricted e-mails, and more costly endless plans. Email Marketing Active Campaign Deals Today Stores.

Email Marketing Active Campaign Deals Today Stores

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get started, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also uses CRM and other features that you may not plan to utilize, however reveal up on the dashboard anyhow if you’re utilizing the free trial. Email Marketing Active Campaign Deals Today Stores. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Deals Today Stores

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Email Marketing Active Campaign Deals Today Stores.

Prior to you add any contacts, though, you have to develop a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily produce custom-made fields. You can also tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a standard template initially.

Email Marketing Active Campaign Deals Today Stores

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their templates are limited, which is great with me, but their email editing experience is somewhat easier in that you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Deals Today Stores

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Email Marketing Active Campaign Deals Today Stores. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Email Marketing Active Campaign Deals Today Stores

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be an excellent choice.

Email Marketing Active Campaign Deals Today Stores

I generally do not think rates must be a major element in choosing the right email marketing platform for your service. Having the best functions for your marketing strategy will eventually make up for whatever rate distinctions you find. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today Stores

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the reason is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that people think it’s been written by hand. We have actually even received a lot of praise from people who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Deals Today Stores). If somebody opens your email however doesn’t click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t rather right for them.

Email Marketing Active Campaign Deals Today Stores

One of our most responded-to e-mail projects is a simple email that we send out to everyone who goes to a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Deals Today Stores). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to automatically move customers in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Today Stores

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better results from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic however is one less thing that our client success team requirement to think of.

Email Marketing Active Campaign Deals Today Stores

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to streamline our new worker onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a job from our site to complete a short quiz that tells us more about them and how they resolve issues (Email Marketing Active Campaign Deals Today Stores).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It also provides us a lot of insightful info about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only consider the best candidates to come in for an interview. I used to hate chasing after up invoices. While most of our clients paid their billings on time, there were always a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and encountered more as an alert rather than an individual requesting a billing to be paid (Email Marketing Active Campaign Deals Today Stores). Not only was it just as reliable as me emailing them, it indicated I could stop sending an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly recommend on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glimpse.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best email marketing experience look to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending on the variety of subscribers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Display, which provides both fundamental strategies with minimal emails, and more expensive unlimited plans. Email Marketing Active Campaign Deals Today Stores.

Email Marketing Active Campaign Deals Today Stores

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To start, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also uses CRM and other functions that you might not plan to utilize, however reveal up on the dashboard anyhow if you’re using the complimentary trial. Email Marketing Active Campaign Deals Today Stores. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Deals Today Stores

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another area where it bests Campaign Screen, which has no third party integration. Email Marketing Active Campaign Deals Today Stores.

Prior to you include any contacts, however, you have to create a list, much like with Campaign Monitor. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to easily create custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a standard design template first.

Email Marketing Active Campaign Deals Today Stores

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Deals Today Stores

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles choosing a spouse – Email Marketing Active Campaign Deals Today Stores. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Email Marketing Active Campaign Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already discussed.

Email Marketing Active Campaign Deals Today Stores

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform simply because it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber might be a great choice.

Email Marketing Active Campaign Deals Today Stores

I usually don’t think pricing needs to be a major element in deciding the ideal e-mail marketing platform for your business. Having the right functions for your marketing technique will eventually make up for whatever price distinctions you find. But, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign Deals Today Stores

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve experimented with a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a company) that individuals believe it’s been composed manually. We’ve even received a great deal of praise from people who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Deals Today Stores). If somebody opens your email but does not click through to your offer it means that they were interested by your subject line, but the offer wasn’t rather ideal for them.

Email Marketing Active Campaign Deals Today Stores

One of our most responded-to email campaigns is a simple email that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Deals Today Stores). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly since …’.

When we first started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to instantly move clients between different steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Today Stores

I need to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better results from their lead capture forms. This automation series takes some pressure off of our assistance team, as it indicates that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our client success team requirement to consider.

Email Marketing Active Campaign Deals Today Stores

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker signs up with Endeavor Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, utilizing marketing automation to improve our new worker onboarding has actually made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that get a job from our site to finish a brief quiz that informs us more about them and how they resolve issues (Email Marketing Active Campaign Deals Today Stores).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a lot of informative information about prospects. For instance, among our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and makes sure that we just think about the really best applicants to come in for an interview. I utilized to hate chasing after up billings. While the bulk of our clients paid their billings on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting an invoice to be paid (Email Marketing Active Campaign Deals Today Stores). Not just was it simply as effective as me emailing them, it implied I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I totally recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glimpse.

Email Marketing Active Campaign Deals Today Stores

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending on the variety of subscribers you’re looking to reach. Plans begin at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes numerous features including customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which uses both standard strategies with limited emails, and more costly endless strategies. Email Marketing Active Campaign Deals Today Stores.

Email Marketing Active Campaign Deals Today Stores

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other features that you might not prepare to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Deals Today Stores. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Deals Today Stores

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Email Marketing Active Campaign Deals Today Stores.

Before you include any contacts, though, you have to develop a list, simply like with Campaign Screen. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to quickly produce customized fields. You can likewise tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a fundamental template first.

Email Marketing Active Campaign Deals Today Stores

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, but their email modifying experience is somewhat much easier in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Deals Today Stores

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign Deals Today Stores. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Email Marketing Active Campaign  Deals Today StoresEmail Marketing Active Campaign Deals Today Stores

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Email Marketing Active Campaign Deals Today Stores

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Deals Today Stores

I normally don’t believe prices should be a significant consider choosing the ideal email marketing platform for your business. Having the right functions for your marketing strategy will ultimately offset whatever price differences you find. But, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting out. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.