Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors Youtube

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is since it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals believe it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the 2nd time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Colors Youtube). If someone opens your e-mail but doesn’t click through to your deal it implies that they were interested by your subject line, however the deal wasn’t rather best for them.

Email Marketing Active Campaign Colors Youtube

One of our most responded-to e-mail projects is a simple email that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Colors Youtube). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move customers between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Youtube

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it suggests that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy but is one less thing that our customer success team requirement to think of.

Email Marketing Active Campaign Colors Youtube

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that get a job from our website to finish a brief quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign Colors Youtube).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise offers us a lot of informative info about prospects. For example, one of our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

This test is sent through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and guarantees that we just consider the best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or more.

By sending the email from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Email Marketing Active Campaign Colors Youtube). Not only was it simply as reliable as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at very first glimpse.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The business organizes its strategies depending on the variety of subscribers you’re seeking to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that includes several functions including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless emails, unlike Campaign Screen, which provides both standard plans with restricted emails, and more expensive endless strategies. Email Marketing Active Campaign Colors Youtube.

Email Marketing Active Campaign Colors Youtube

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get started, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other functions that you may not plan to utilize, but show up on the dashboard anyhow if you’re using the totally free trial. Email Marketing Active Campaign Colors Youtube. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Colors Youtube

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Email Marketing Active Campaign Colors Youtube.

Prior to you include any contacts, though, you have to create a list, similar to with Campaign Display. When you develop a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried including email, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily create custom fields. You can also tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard design template initially.

Email Marketing Active Campaign Colors Youtube

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, but their email editing experience is a little easier in that you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Colors Youtube

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a spouse – Email Marketing Active Campaign Colors Youtube. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Email Marketing Active Campaign Colors Youtube

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber might be a great option.

Email Marketing Active Campaign Colors Youtube

I typically don’t think pricing must be a significant element in choosing the right e-mail marketing platform for your company. Having the right features for your marketing technique will eventually offset whatever price differences you discover. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors Youtube

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing data recorded from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the reason is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that people suspect it’s been written manually. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Colors Youtube). If someone opens your e-mail but doesn’t click through to your deal it implies that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Email Marketing Active Campaign Colors Youtube

One of our most responded-to email projects is a basic e-mail that we send to everyone who attends a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Colors Youtube). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

While it’s suggested to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to instantly move clients in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Youtube

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it indicates that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our customer success group need to think of.

Email Marketing Active Campaign Colors Youtube

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to streamline our new worker onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all candidates that use for a job from our website to finish a short quiz that informs us more about them and how they solve problems (Email Marketing Active Campaign Colors Youtube).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a lot of informative details about prospects. For instance, one of our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Email Marketing Active Campaign Colors Youtube). Not only was it simply as effective as me emailing them, it suggested I could stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glimpse.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its plans depending on the number of customers you’re aiming to reach. Plans begin at $9 monthly for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include endless emails, unlike Campaign Screen, which uses both basic plans with minimal e-mails, and more costly unrestricted plans. Email Marketing Active Campaign Colors Youtube.

Email Marketing Active Campaign Colors Youtube

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other features that you might not plan to utilize, however reveal up on the control panel anyway if you’re using the free trial. Email Marketing Active Campaign Colors Youtube. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Colors Youtube

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Email Marketing Active Campaign Colors Youtube.

Before you add any contacts, though, you have to create a list, similar to with Campaign Monitor. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I attempted out including e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly develop custom fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template first.

Email Marketing Active Campaign Colors Youtube

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly easier in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Colors Youtube

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a partner – Email Marketing Active Campaign Colors Youtube. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Colors Youtube

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent choice.

Email Marketing Active Campaign Colors Youtube

I typically do not think rates must be a significant factor in deciding the right e-mail marketing platform for your organisation. Having the best functions for your marketing technique will ultimately offset whatever cost differences you find. However, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors Youtube

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is using data captured from our Leadformly form to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that people suspect it’s been written manually. We’ve even received a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Colors Youtube). If somebody opens your e-mail but does not click through to your offer it means that they were captivated by your subject line, but the offer wasn’t rather best for them.

Email Marketing Active Campaign Colors Youtube

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Colors Youtube). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move clients between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Youtube

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture types. This automation series takes some strain off of our assistance group, as it implies that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our client success group need to think of.

Email Marketing Active Campaign Colors Youtube

Below are a few of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to enhance our new employee onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that request a job from our website to finish a brief test that informs us more about them and how they fix issues (Email Marketing Active Campaign Colors Youtube).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It also gives us a great deal of insightful details about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with potential prospects, and guarantees that we only consider the best candidates to come in for an interview. I utilized to hate going after up invoices. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting for a billing to be paid (Email Marketing Active Campaign Colors Youtube). Not only was it simply as reliable as me emailing them, it meant I might stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glance.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending upon the number of subscribers you’re aiming to reach. Plans begin at $9 each month for as much as 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of features consisting of customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which provides both standard strategies with limited e-mails, and more expensive endless strategies. Email Marketing Active Campaign Colors Youtube.

Email Marketing Active Campaign Colors Youtube

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To start, all you need is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s difficult to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to utilize, however reveal up on the control panel anyway if you’re using the complimentary trial. Email Marketing Active Campaign Colors Youtube. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Colors Youtube

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Active Campaign Colors Youtube.

Before you include any contacts, though, you have to develop a list, just like with Campaign Monitor. When you produce a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, however I was able to easily develop custom fields. You can likewise tag contacts for simple searching. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a fundamental design template first.

Email Marketing Active Campaign Colors Youtube

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are limited, which is fine with me, however their email modifying experience is somewhat much easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Colors Youtube

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a spouse – Email Marketing Active Campaign Colors Youtube. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Email Marketing Active Campaign  Colors YoutubeEmail Marketing Active Campaign Colors Youtube

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve already discussed.

Email Marketing Active Campaign Colors Youtube

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 customers or more, and you don’t require far more than basic broadcasts and automations, AWeber might be a great option.

Email Marketing Active Campaign Colors Youtube

I normally do not believe prices should be a major element in choosing the right email marketing platform for your business. Having the ideal features for your marketing strategy will eventually make up for whatever rate differences you discover. However, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors Youtube

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the reason is because it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals believe it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, but the second time around just send the email to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Colors Youtube). If someone opens your e-mail but does not click through to your deal it implies that they were captivated by your subject line, but the deal wasn’t rather right for them.

Email Marketing Active Campaign Colors Youtube

One of our most responded-to email projects is a basic e-mail that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Colors Youtube). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

While it’s implied to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to immediately move clients in between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Youtube

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture forms. This automation series takes some stress off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success team requirement to consider.

Email Marketing Active Campaign Colors Youtube

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee joins Venture Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a short test that tells us more about them and how they resolve problems (Email Marketing Active Campaign Colors Youtube).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the best fit. It likewise gives us a lot of insightful info about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we only think about the best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that required a nudge or more.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and came throughout more as an alert instead of a person requesting for a billing to be paid (Email Marketing Active Campaign Colors Youtube). Not just was it just as effective as me emailing them, it implied I might stop sending out an e-mail that I hated sending– and it conserved me time!There are few tools that I wholeheartedly advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, including endless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glance.

Email Marketing Active Campaign Colors Youtube

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company organizes its plans depending upon the variety of customers you’re looking to reach. Strategies begin at $9 monthly for as much as 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that adds a number of features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include limitless e-mails, unlike Campaign Monitor, which uses both fundamental strategies with minimal e-mails, and more pricey limitless plans. Email Marketing Active Campaign Colors Youtube.

Email Marketing Active Campaign Colors Youtube

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To get started, all you need is your business name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other features that you might not prepare to utilize, but show up on the control panel anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Colors Youtube. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Colors Youtube

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Screen, which has no third celebration combination. Email Marketing Active Campaign Colors Youtube.

Prior to you include any contacts, however, you need to develop a list, just like with Campaign Screen. When you create a list, you require to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly create custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic template initially.

Email Marketing Active Campaign Colors Youtube

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is somewhat much easier because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Colors Youtube

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a partner – Email Marketing Active Campaign Colors Youtube. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign Colors YoutubeEmail Marketing Active Campaign Colors Youtube

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Colors Youtube

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Colors Youtube

I typically do not believe prices needs to be a significant factor in choosing the best e-mail marketing platform for your company. Having the right functions for your marketing method will ultimately make up for whatever price distinctions you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.